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Ok, so lets get started on our list of different types of joint venture partners. Your first example is the private list owner that only promotes their own products. Now deducing and coming up with an offer that suits the situation, involves only one thing and that's you putting yourself in the shoes of the person that you're contacting. Ask yourself questions, lots of questions. Who am I contacting? What is their target market? Do they have the resources that I'll need to get my promotions out? Am I in direct competition with them? And most importantly, judging by what you've seen through their mailings, what do they want more of, or what will be most valuable to them?

It's important not to ask the question, what do they not have that I do? Which many other guides seem to teach. This is because, taking this in a literal
sense, they may have something already but that does not necessarily mean they don't want more of it. So don't assume just because they have some that they don't want more.

So let’s identify what you need out of this deal first. What do they have that you want? The first thing that you should think about when forming a deal is ‘how valuable is it?’ Different types of deals involve different values or resources. For example a private list is far more valuable than a public list and, therefore, it's likely that you're going to have to do more, and have an even more accurate offer, if you want to be accepted.

So what do you want that this person has? Well, for a start look at what they have. They have this list which is most likely comprised of previous customers, and people who have experienced this person and have been around them for a long time. What this should immediately tell you is that you don't just want an ad to their list, but you’re going to want them to say something good about you and your product. An endorsement. This will immediately increase response rates compared to the standard ad due to the element of trust on the list owner’s part.

So we have one thing that we want. Is there anything else apart from an ad with a little information about why they recommend your product personally? Nothing for now, let’s keep this straight forward. Great, so now we know exactly what we want out of deal, we need to start looking at the specifics. After a little jump into their shoes let’s see what we can dig up in the way of making the deal more successful and accurate to avoid those big no's.

The first thing that I can see is that their priority is not commissions. They're not promoting affiliate programs, but as we already mentioned just their own products. This tells me that affiliate commissions aren't the way to go because, lets face it, this person is creating their own products and making 100% on each of them. That’s reason number one why commissions are unlikely to work. Number two, they're interested in keeping their prized lists nice, clean and tidy. Trying to get them to promote something for commissions is as good as asking them to open up their lists and start promoting affiliate programs. You’re very unlikely to get a positive response from that on its own as you can see. We need something more.

So what else can we give them? The next thing that comes to most peoples minds is their own product. So you could mail them your product. Whether they would they find it valuable on its own is another matter. Put yourself in their place to find out. Are you sending out a marketing ‘how to’ product to someone earning ten or twenty thousand dollars a week? It’s probably not the best idea because it won’t hold any value. Are you sending out a marketing report or some astounding results you've received from some new research that no one’s heard about yet? Maybe you have an amazing piece of software you use to run your business quickly and easily every day for example. These are the types of situations where I'd start to assume the product holds some value in this particular situation.

One catch though, always, always send over a copy of the product or, at the very least, a link to download it if you're having trouble with attachments. It doesn't have to be there to add value, but you're going to use it to add weight to the deal when you can and it's absolutely no good trying to do so if it's just not valuable to the person you're joint venturing with. The only reason you should be sending it over, in this case is as a preview. Nothing more, nothing less. A simple method of showing exactly what you're promoting without having to write a five thousand word explanation.

So let me ask you. If you were in this situation and had already eliminated the obvious, or used it to do other jobs aside from adding value to your deal, as we've done above, what else can you think of that we can use to close the deal with this person? Remember to ask yourself what is it they want and why do they want it? What would you offer in this situation? The key to being able to do this is to understand what’s most important to this person. Here are a couple of hints for you. Many successful people have already learned to think in other terms. Rather than money and sales they build their resources, and their reputations in an indirect way instead. See if you can come up with two of your own ideas relating to closing this deal before we move on and talk about two of the most useful ideas that you can put forward.

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12. Million Dollar Deals For The One Man Operation 4.

Alright this is now the fourth part of the course on this subject, but it's also extremely important and something that should not be missed. By now, if you've read through the previous sections, you know how to find and grow your list of joint venture prospects and you know how to watch them like a hawk and select the ones that are appropriate to your business.

You know when, and how, to approach them and not get your offer deleted right away and how to put your offer forward in a beneficial way that doesn't just involve instant extra profits. Put all these together and you have a great base for your joint venture journeys. Now getting them in the first place is probably the hardest part, but sending out an e-mail and just waiting for a response is only half of it.

12b. Following Up.

Now comes the part that hardly anyone does for one reason or another Maybe they're too busy or it'll cost too much calling internationally, maybe they're shy or worried about being told no, or being intrusive. If any of those describe you, put them aside right now. Remember, this is business, nothing personal, and if you call someone up the worst that can happen is they'll say no. It's not like you're cold calling them trying to get them to spend money or anything. It's a mutually beneficial deal, so it's likely if the deal is good, they'll be glad to hear from you.

The reason that it's more effective to go for the email and then the call approach, rather than a straight up call, is two-fold. First, you've got all the time in the world to plan and set your deal out on the table through the email. This is far easier to do when you have time to write rather than have to try to explain it in person, plus you don't forget to mention anything, and you're more likely to get your initial point across.

Secondly it's far easier to grab someone’s attention when they already have the details as you've already contacted them via e-mail. It's kind of an organization thing. They have a hard copy of your deal that they can refer to rather than having to take notes on the phone at a possibly bad time for them.

The reason it's important to call in the first place is simple. How many times a week, or even a day, do you see things and think to yourself "Hey, yeah that's cool, I'll check that out later" and you just plain forget or get distracted or called away to something else. Prepare for your call. Have the basics in front of you for a start. There's no guarantee that your mail actually got read. Be ready for that, and be ready with some back up plans and to change your original offer. The better the list, the higher the profile, the more you're likely going to have to offer.

12c. Something They Don’t Expect You To Do.

Go out of your way a little when they agree, something useful that they didn't expect. Ok we're almost done now. You should be on the way to having some of those hugely powerful endorsements sent out to some of those private lists. I'm a big believer in treating people like individuals, something that’s increasingly rare these days with the anonymity of the internet. If you can pull this off they're not going to forget you, and it's even more likely that you're going to be able to pull off similar offers like this to your list of contacts in the future.

Something that's very important that a lot of people miss, not just with joint ventures but marketing in general, is that you pave the way to the future and leave yourself open to these kind of repeat offers. As I mentioned earlier, it's so much easier to sell something to someone, or in this case make a deal with someone, if you've been successful in the past. So my proposal; once you're done with your JV, the ad has gone out to their lists, you've set up your site to make the most of these hugely important opportunities you want to have the opportunity to repeat this.

Pave The Way For The Future.

So what can you possibly give someone who already has a huge list, most likely one heck of an income, and pretty much all the knowledge they feel they need about their specific field of expertise? Well, that's an easy one. Forget giving them free e-books, reports and dodgy stuff like that. Everyone gives away free e-books to everyone else. You won't be remembered for that. You need to be a little smarter about this one.

So, to make an impact and benefit both of you in the future, what do you offer after the deal is complete? That's easy. You offer them the opportunity to do the same to you. You create a gap for yourself as one of these people and your status is immediately elevated. When this happens, you'll find people start coming to you with these types of offers. You offer them your list. "Hey name here, a quick mail regarding the joint venture we carried out last week. Just to let you know that I also have a private list of people with one heck of a response rate that I don't promote affiliate programs to, just my own stuff. In light of our recent deal you're quite welcome to add me to your list of contacts ready to promote your products when they initially launch in the same fashion".

Great, I'd jump at that offer. Granted, in my eyes, the list would first have to be relevant and substantial, but that won't be too much of a problem if you managed to set up the joint ventures we've been talking about here and successfully prepared to capture leads rather than just initial sales. Don't fall into that trap, because you're missing out big time. The more you have to put on the table, the more you're going to get in return. Things get easier after your first set of joint ventures which of course, as we spoke about earlier, builds your list and your personal contacts as well as your sales and reputation. This is most important.

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Rule 6. We've got a little something for you that no one seems to have a definitive answer on. Should you plug other products and services through your info products, and if so how? Well, the simple answer is yes, you sure should. If you don't, you're wasting valuable customers that may just enjoy your product so much; they head off to buy another one putting even more cash in your pocket.

The problem is how do you plug other products inside info products effectively, without annoying the heck out of the readers? Well, first and foremost, this is kind of a gray area. A little like up selling that we talked about earlier. If you mention this method to someone in conversation, they'll give you funny looks and shy away, simply because this has such a bad name, due to the poor products out there that are just excuses for an advert. So the first thing I will say, create a product for the creation of the product, and make it good.

Don't create a product to be an advert. Whether it's free or paid, if you start talking to someone about this great new tactic you've learned, they take their time to listen to you, or read your stuff, and by the end it's just an extended sales pitch, don't expect to be very popular or leave a good taste in peoples mouths.

I've seen a lot of methods, and different ways that people advertise their stuff inside paid and free info products. Some of them you can instantly see through common sense that they're not doing much for the writer, and on the other hand, some of them are excellent, and compliment the product very well.

So here's what I suggest. The next time you write an info product, whether it be paid or free, talk about your previous experiences with some of your other products. This is especially easy with online marketing, shows your customers what other stuff you've done, without annoying the heck out them because your product is a poor excuse for an advert.

Second up, find a way to link your sites and products at the end. For example, if I wanted to plug some of my other products here, I wouldn't write a whole guide that was based around that product working, or what people thought of it, but you can bet your life I'll let you know about them either at the end, or refer to it in my examples.

Another method that works extremely well is to write sections that relate to your other products, but you have to reveal something and give good info at the same time, because if you don't, again missing the big key here, your info product will turn into another glorified advert.

So here's the general rule. Do you plug other products in your free and paid products? Yes you do, but you do it in a way that doesn't take away from the original aims of the info product, and the information it promises to give. The reason you'll hear and see people not doing this is because they're worried about what their customers and readers are going to think. The fact is, as long as your product does the job it set out to do, and what you told the buyers or readers it will do, you can refer to affiliate links, your own sites links, whatever. Just make sure the product does the job.

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This brings me to my next point and that's don't try to do everything on your own. A big mistake many marketers make is that they decide that they want all the profits for themselves and try to do everything alone. This is all well and good if you want to be making a couple of thousand a month maybe but if you want to surpass that you need to expand a little. That's not to say that you need to go around partnering on every single site that you create but it does mean that you need to think a little more about working in a team wherever possible.

Partnerships are one example and you'll be splitting the profits 50/50. However lets say for example you both have the same amount of resources to get your promotion out through different contacts and each others lists, affiliates, Jv’s and customers, mix in a little bit of your expertise and you'll end up making the same amount of cash anyway if things are dead even. What you will get though are double the visitors, double the people in your follow-up, and double your affiliates adding fifty percent to your total income from the product to start with. On top of that you'll be pulling in double the resources to promote to in the future.

So you see it's important to start working as a team. Don't worry if you haven't got anyone to work in a team with yet. After your first few products you'll start to see some contacts land in your lap that you can join up with later. There is another example of this and that's when people don't want to grant affiliate commissions because they don't want to be losing any cash. I can totally understand it if you have a huge amount of resources already, but when you don't have that type of promotion power under your belt, affiliates are the way to go.

Affiliates, however, are here to stay, and they'll be the difference between your 1 k a month and your 20k a month and upwards. Remember, affiliates are making sales that it's likely you wouldn't have made anyway, so there's nothing wrong with granting them more out of the profits than you're earning per sale. If you have a problem doing this you're going to struggle so, if this really isn't something you want to do, take some time out and check how much you'd be earning if you gave 60% to say ten affiliates making a particular number of sales on your product on top of your personal sales. You should start to see how much more profitable this is than trying to go it alone, which is both time consuming and expensive, cutting into your profits big time unless you use these resources for the leverage you need to make your one person promotion team into a ten, a hundred or even thousand plus person promotion team. It's at this stage this point really starts to become clear.

So there we have it. The top reasons that I believe get in the way of marketers goals and stop them from succeeding. Do you see any of these in yourself? If you do, remove them, or fix them. It doesn't matter how you do it, just make sure you do, because they will hold you back and in all of the examples above will stop you from ever succeeding unless you can overcome them.

It's a fact that we as online marketers as I've mentioned before have to be multi skilled. When you get into the scene it's very, very rare and unlikely that you'll have everything you need to succeed, and there will be many problems, walls and obstacles that you have to personally overcome before you can make a success of this. You see, us marketers are all a little box of versatility, (you included). This is the most powerful of any tool at our disposal and will make us all successes. Unfortunately as much good as it does for those of us who understand this, it's detrimental to those who don't, and they will go on buying and buying guide after guide, getting frustrated and failing until they either quit, or learn this.

Well, I hope you enjoyed this report. It is indeed the most negative of them all, and I prefer to concentrate on success rather than why people fail. Alas it had to be done and was too important to leave out and not tell you about. We'll end here now, but before we do, I just want to make a note. If none of the above apply to you right now that’s great. Take the knowledge contained within this report, put it to good use, and I look forward to seeing many successful products come from you. Be careful though, just because you don't have these problems right now, you may develop any of them later. Don't forget what you've just been reading and you'll do just fine.

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9d. Back To Business.

Now through product launches it's not unusual for me to be awake for 36-48 hours then take the next week off to recover and relax, simply because when you get to this stage there’s a lot you've done, but still a heck of a lot more to do. (One word of advice, don’t do this unless it’s absolutely necessary. It can have all sorts of health implications and isn’t recommended). The first thing you should be looking at doing at this stage, between two days and a week after your initial joint ventures go out is looking for more. It's likely that those joint ventures that you scored for your smaller product have been doing their job, and the resource building is going strong. Now it's time to make some money through the joint ventures that will be set up solely for promotion of your larger product.

Remember back to our planning stages. When we were talking about setting up an affiliate system for the larger product but not letting anyone into it aside from joint venturers that wouldn't accept your sales system and the way it flows from the small product through to the large product. This is where things change and we start to look at using affiliates to make you a big profit. If we'd done this in the first place, we would have lost out on all those resources, the effect of the super high commissions and the chance for your intro product to do it's job. Even now, when we're looking at granting affiliate commissions for the sale of your large product, we're not just letting anyone in there, oh no.

Your affiliate software should have the ability to monitor your top affiliates, and you're going to use them. Even though you may pull a hundred, a thousand or even more affiliates throughout the life of your products, it's unlikely that more than around ten percent of them will even make a sale. And then of course you have your heavy hitters, with their own lists and media outlets that do really well. These will be your top affiliates. I suggest taking your top five or ten percent of the money makers in your affiliate system and turn them into joint ventures.

Your main aim here is to get another ad to their media outlets, most likely their lists, but for your big product this time and put money directly into your pocket. Again, we're forming more long term partnerships and joint venture prospects. You should be starting to see a nice circle of people around you that are ready to promote your stuff as far as Jv’s go, of course, don't deny them the same privilege and you'll start to find yourself in at the top of some really popular programs. Bonus. Of course I can't give you exact stats here, some relationships will develop into full blown partnerships and into full product creation. Some will just be long term ad swappers where you both assist each other through promotion, and some you may never hear from again.

Approach them in exactly the same way you approached your original joint ventures in the previous report with a view to turning this into more sales. Another great thing about doing things this way is you can offer something valuable to affiliate promoters, and that’s allowing them to get in at the top of promotion of a product that doesn't allow standard affiliates to promote. That’s a big plus for them, and should do a good job of making many of them feel special and having them agree to promote your larger product to their lists. Bear in mind that this doesn't mean you necessarily have to keep this from affiliates eyes, but right now it makes a good bargaining tool if you do, and also helps with the conversion from affiliates through to the more powerful joint ventures.

At this point you see everything going smoothly and have monitored for a while. Your planning has done the trick, snags have been ironed out, you have a bunch more joint venture contacts for future promotions also. Some you contacted yourself, and some have come from your top affiliates. You've also got the start of a growing list in your hands, some customers and by now you should start to see some of the people who purchased the smaller product come through to your larger product, and it's likely you're going to be seeing some big money flow right into your pocket. Hey you won't get rich on your first, second or even third product that you release, but look at all those resources that are building themselves. Think of the power you're going to have behind you come future promotions.

For now though, it's likely been a long day. Make sure that you've contacted as many affiliates as you possibly can that would make good joint venture prospects, and follow-up with them as we discussed before. This is now your priority and will form your second promotion drive. For now though, head to bed, get some rest ready for a fresh new start. Launch isn't over yet. We're only two days in and there’s still some work to do to get the most amount out of your products.

9e. Research: Numbers Don’t Lie.

Next up comes your research. I hope you didn't forget about your research. It's mighty important and will form the basis of your answers to every single question you'll ask yourself through every product idea that’s developed from a blank sheet of white paper to something people are buying. Start looking at your numbers and tracking. Who bought what? How many came through your smaller product? What percentage of visitors to what site are signing up to your list, to become affiliates, to buy your products? What percentage of your joint ventures and affiliate to joint venture developments went well? Heck I could list things to test and track and end up with an encyclopedia.

Don't be afraid to change things either. Remember, you're tracking two things, and will always end up with one result. One is better than the other at doing its desired job. Great, change the not so good one to the good one and then start checking something else in the same manner.

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6g. Flexible Memberships: The Low Maintenance Option.

Now a moment ago we talked a little bit about if your product suited to a membership site, i.e. is it long enough to sustain long periods and bring you the returns that you want? You may have noticed already that a lot of the differences between membership sites and single sale are pure presentation, how you present your product, how it brings you the cash and how quickly you can put that to use using the time you have remaining.

This is no exception. If I’ve put you off membership sites so far, this is where they start fighting back and rearing their best sides. First off, I want you to think about the flexibility you have to present. A membership site doesn’t mean something that you’ll set up and leave running itself forever, at least it doesn’t have to. Of course I’m talking about limited memberships.

Rather than limiting the number of users or members as the name might suggest, the change is much larger than that, and offers your product over a set period of time, through which the members pay you a recurring income until that time is up.

This is an excellent choice, and a good mid way between an everlasting membership site and single sale products, and is often the choice for the sale of information, or set courses. This one for example. If we didn’t go single sale this would have been the choice. Not only does it allow those who can’t afford to pay up front all in one go to get their hands on it by paying smaller installments than they would with a three month pay plan, or even straight up front selling, but it also ditches the maintenance too. You’re not constantly updating or improving the content, you don’t need to. It’s a set creation, a set piece if you will. Limited membership is just an alternative form of presenting a high ticket, single sale item, ideal for info product sales without the maintenance, and without the worry of ever running out of content to sell.

So why would you create a limited membership site out of the single sale product, when you could just make it single sale for the full course and pull in all the cash anyway? Well, high-ticket items, single sale products are often high in price. Anywhere from $200 up to $10,000 and sometimes even more.

A limited membership allows for three things. First, it gives the power of the trial. It’s not easy to get people to commit to a high priced product, if they’re not bombarded by proof that it’s the best out there, and even then, some can be wary, especially if they haven’t spent this much on a single sale product online before.

The limited membership allows you to overcome this by offering a trial for the first section. It eliminates a massive amount of risk and boosts the confidence of the customer in you, furthermore it allows them to experience your work first hand before shelling out what is a large amount of cash to most people, something that even three or four installments for a high ticket item cannot achieve.

The second thing the limited membership allows you to do is establish a relationship with your customers. Turning first time customers into longterm customers has been and will continue to be a big focal point throughout this course. It’s something that allows you to profit again and again from the same resources without having to go out and acquire more every time you launch a product.

Have you ever bought a single sale product, downloaded it, and just maybe had a glance, had a little look, and then put it aside and moved on? Well that’s something that goes on a lot with single sale items, especially those that aren’t particularly expensive. Of course if you spend a thousand dollars on something, you’re likely to use it for a long period of time, but when spending a hundred, two hundred, it’s all too easy to lay something aside and forget about it.

Within limited membership, because you’re effectively getting your product in installments, you begin to make a connection with the seller. You get to know a little about them, you follow their course, and through each installment, the connection and trust grows stronger and stronger, something that you don’t get with smaller ticket single sale products.

What happens when you’ve made a connection with your customers? Well they begin to feel like this know you, they trust you, they’ll remember who you are because they’ve been receiving your product from you over a sustained amount of time, and this in turn paves the way for turning these customers into long term customers. They’ll be more receptive to further offers, they won’t forget you in a hurry, they’ll begin to trust you and your products, and what’s more they’ll buy from you again and again in the future if they enjoyed this first installment. It’s a pretty simple process, but using this method, but as you can already see, through that long term connection you make is very powerful, and after the first few installments, you’re no longer just a random person trying to get their money. Establish that connection, it’s immensely powerful.

We’ll talk more about establishing this connection with your customers later, for now though all I want to demonstrate is that it is easier to do through limited membership than single sale, without having the often large maintenance and unsuitability on a per product basis of the full blown ever lasting membership site, something to keep in mind when selecting from these three options.

The final advantage of this type of membership site is flexibility. Imagine you’re selling a single sale product for a thousand dollars. What kind of flexibility do you have to choose when to claim your income? Not a lot, people buy, you receive the money end of, but if you’re looking for a reoccurring solution the aspect of flexibility is extremely powerful.

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6g. The Roles Of Each Stage

Next, comes the big part. Those two examples of the different types of backend sales are great, and they do indeed demonstrate the type of effect we're going for in your online marketing here. What I'm going to do now for you, is take each type of product, from the free one, all the way up to the really high ticket one and talk about them to you in direct relation to the five primary resources and online marketing we discussed earlier, and the goals, problems, solutions and most importantly what each stage grants you in terms of these marketing resources.

Ok, first up in this chain of events we have the free product. This is something that you're going to be giving away that will generally be related to your final high ticket item, even if not directly, you need to be making sure that you're attracting the people that are going to be interested in your higher priced product and your target market.

Now obviously, seeing as this product is free, it's goal isn't to make you a huge amount of cash. What you will find though, is this is the area that will be exposed to the most amount of people and will start you down the road to building all five of your resources, but initially, before you move on to the next stages, it'll only be building your mailing list. There's nothing to buy yet, nothing to promote, so there go the JV, long term and short term customers ideas.

Eventually some of these people may develop into these resources, and cash in your pocket, but for now, that's not what we're after. A simple entry level product that will build the numbers that you can promote to for free. They won't be the most targeted in the world either, remember your previous customers are far more likely to buy from you again than these people to start buying from you, but it's still important as a starting phase. Gotta start somewhere, this is where.

Now depending on your product, this free section can vary in size and type. If I were creating a marketing based info product as my highest ticket item, I'd make sure I'm getting people interested in marketing by creating a small, original document relating to my high ticket item. Even if I'm not selling a marketing based product, I might still be able to create a how to document that gives valuable information about how to do something that relates indirectly to my final product. For example, I may release a document that explains how webmasters can attract a large number of affiliates, where as my end product may be a webmasters affiliate solution or software.

So you see, at this stage, even if your end product isn't an info product, you can always go out there and learn, and create a short info product that relates indirectly to your final high ticket item. The reason it’s so important that your free item is connected in some way to your high ticket item, is because our aim is to take these free signups and distribute them not only through your five main resources, but to get those sales flowing for your high ticket item too. It’s no good if the list you’re gathering isn’t interested in what you will end up selling to them.

I've seen this done numerous times, and have carried this out for myself, and I have to say it's highly effective for grabbing a targeted but diverse list. Try to think laterally when creating this product, and most of all be original. A 1980's e-book reprint doesn't cut it anymore.

Length wise, for an info product of this type, you can be looking at anything from three or four pages of said information in exchange for mailing list details, up to ten or twenty pages. Don't go too far and give away the world for nothing. You'll only end up attracting a bunch of freebie seekers. Instead, make sure your info is solid, focused, and the best thing you've ever written. After all, it's these people that are going to go on and turn into your other resources. Through follow-up and hopefully if you've done it well, straight through the info packed report you've written and instantly onto product number two. It's almost an extended sales letter that contains good information intended for quick conversions.

Stage two, the cheap product. The second stage in this cycle, however also sometimes the first (usually my first also). It really depends on the person and their promotion power, and whether or not you think that you can get the word out about free products (of which it's very hard to joint venture for unless it's directly tied in with your end high ticket item.) So we'll call this starting point number two. Your choice totally. Both work incredibly well. Keep in mind however that when choosing, it's harder to promote for free to try and sell a freebie than it is to promote for cost to sell a freebie, and even promote for free to sell something that costs.

Now when I say cheap product, I'm talking ten to sixty dollars. Again, totally depends on your aims and your target market. What we have to remember here though, is that people are paying for it. This is the first time you've asked your customers to get their wallets out, and when they do they're going to expect a real, useful and functioning product to come out of it. At this stage you must not under any circumstances make this a glorified sales letter.

Yes indeed your intention is to sell people on to the next product on the ladder, but that's just it. If someone pays you for just a sales letter of some sort, they're definitely not going to be happy, and will see the quality of what they've just bought and never look at your products again. This is the exact opposite of what we want them to do. The idea here is that they can read through it, or test out the product, and at the same time subtly be sold on to the next product, either through followup, or links at the end of the document.