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One of the biggest advantages of building an email list is that it lets you control your own traffic. If you have a list of people interested in your market, it doesn't matter if Google, Facebook and every other traffic source shuts off tomorrow - you can still generate traffic just by sending out an email to your list.
And if you have a brand new page or website that you want to direct traffic to, you can do that as well.
You could set up a website in the next half hour, send an email to your list and see traffic to your site within a few minutes.
Even when you're paying for traffic, it's pretty tough to get visitors within minutes of finishing a new site.
List building as a traffic strategy is a bit of a Catch-22, however. You won't be able to generate that "on demand" traffic until you've built a list, and to build a list you need to get some traffic from other sources first.
That's why it's important to use all the strategies we're discussing, but get those visitors to subscribe to your email list so you can contact them over and over again in the future.
Paid Traffic Methods
A lot of internet marketers are intimidated by paid traffic. They might have been burned in the past, or they might be afraid of losing a lot of money. This is definitely a concern, so you need to approach paid traffic with a certain amount of caution.