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Day 19 - 21: Get a sales letter (and download page, etc.) ready for your new product. If you have decided to offer resell rights to your book, add the information (and order link) for resell rights towards the end of the sales page as well.

Keep in mind that while you're working on your product and sales letter, your free articles are being spread around with the help of the viral technique we used and your list continues to grow. This also means that you probably have a few sales trickling in for your affiliate product. (This is why I started with an existing product, to get things moving fast and the cash flow coming in.) Here’s how you can get your sales letter ready very quickly and easily…

Some of the most highly-paid copywriters, don't create their powerful (and expensive) sales materials from scratch. Nope. That would take too much time and too much effort! They simply "steal" brilliant marketing ideas and sales materials that have worked well in the past.

They 'steal' and borrow from tested ideas and ads that have actually pulled in millions of dollars. They just "recycle" what has been proven to work instead of wasting time on creating new stuff that could very easily fail.

Yes, that also means that some of the best marketers and copywriters can still create projects that fail at times. No one is exempt from failure. That's why they're smart enough to borrow from their past successes - to increase their chances of future successes.

So…how can you use this strategy in your business?

Well, first of all, let me make it very clear that I'm not asking you to copy other people's work word-for-word! That can get you into a lot of legal trouble (and it's also wrong, ethically.) When I say "steal," what I really mean is "model" after a successful ad or site.

Start by searching for the top moneymakers in your field/niche. Just go to the popular search engines, like google.com and search for the product that you're selling.

Example: If you're selling calculators, search for web sites of the top calculator sellers and look at their site. Study the format and layout of their site, study the sales letter. Then, "model" your site after those successful sites.

But, how can you tell whether a particular site is successful or not? If it's a well-known company that is obviously doing very well with their product, you can usually assume they have pretty good sales copy.

However, if you're not sure whether a particular site/salespage is worth copying, simply read it. That is the best test of good sales copy. If by reading the page, it convinces you to buy the product, or persuades you enough to at least consider checking the product out, you can bet it's a great sales letter.

Not only is this the fastest way to create your own sales letter, it is also a sure-fire way of dramatically increasing your chances of success. When you model past, proven sales models, you are usually guaranteed the same or similar levels of success.

Imagine having a sales letter that is converting one out of every 100 web visitors into buying customers. That means, out of every 100 people that visit your site, one of them buys from you.

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Now here is the fun part! Advertising your PPCSE on a budget.

I'm going to tell you straight out, the best way to get new advertiser, new general visitors is to give away free accounts, or free credit with your search engine.

Whether that is a few dollars, or $100, it all counts.

Another idea is to have a free trial period where all accounts are free for the first month, and then you make them pay for their listings the next month. If they were happy with the results they were getting, then they will stay.

But there are two battles for a starting PPCSE. Getting just normal visitors that are there to search and of course the advertisers. Both are just as important as the other.

Just because non-advertisers are not lining your pocket with money, doesn't mean you can neglect them. Without them, you have a useless search engine and advertisers will pull out quicker then you can say Mississippi.

However, when you run a specialty PPCSE, you don't get as many advertisers, but what you do get is larger sums of money. So, please for the love of god, do not treat advertisers like they are a dime a dozen.

If they need help setting up their account, HELP THEM ANYWAY POSSIBLE! When they are happy, you are happy, that is your motto. Running a PPCSE is really a people person job and while I doubt you will ever see one of your advertisers face to face, you need to have great customer service.

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If there is one word most Internet marketers quiver at the sound of, it is chargebacks. A chargeback is a dispute over a charge -usually an unauthorized or fraudulent charge- between the customer and the company. The merchant must pay back the entire amount along with any credit card fees. This amount is automatically deducted from your merchant account. There are three main problems about chargebacks that concern the merchant:

They lose the payment -and also the inventory if it was sent,

The fees associated with every chargeback are between $15 to $25, and worse of all

Chargebacks don’t look good, and you may lose your merchant account. Merchant services are pretty finicky; they do not just hand out accounts to anyone.

The customer could either be dissatisfied with the product, or there could be a duplicate order, or it could be fraud. Whatever the reason may be, it is crucial to your online business to keep chargebacks to a minimum. One way to stop chargebacks is to stop fraudulent orders by checking to make sure the order seems legit.

This may mean you may have to call each customer to confirm the order. You do not want to accept an order if it appears fraudulent. Be suspicious, because in the end, receiving too many chargebacks will damage your profit line.

If, on the other hand, your customer is simply dissatisfied with the product, give them a call and send them an email. Ask them what it is they didn’t like about the product. Ask them if there is anything you can do for them to satisfy them.

If they still seem reluctant to drop the chargeback, your last resort would be to ask them if they wouldn’t mind dropping the chargeback and you can offer them a full refund. Most people wouldn’t mind this option. You will find that a simple phone call to the upset customer may actually turn things around in your favor.

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In this chapter, we are going to take our finalized cover design and fold it up into a 3D box-shaped image. The first step is to flatten your cover design. Go to Layer > Flatten image. You should have only one layer in your layer palette now.

Now, go to File > New and open a new 1024 X 768 document. Go back to your eCover document and right-click the single remaining layer in your layer palette, and go to Duplicate Layer… Under the Destination fieldset, you will be able to choose the target document to duplicate the layer in. Choose the document untitled-1 in the drop down menu (assuming untitled-1 is the document name of your 1024 X 768 blank document).

After this step, you should now have a copy of your eCover image on a single layer on your 1024 X 768 document. We’re going to need the extra workspace in this large document.

First, press the eye icon next to the eCover layer to hide it temporarily. We can bring it back later on, when we need to work on it, by clicking on the same spot.

Next, we are going to define the shape of our 3D box. You may use the Pen Tool to create your own outline of the box, something in a 3D perspective like the image to the left.

Alternatively, you may load the image file outline-ref.jpg which is included with this E-book to use as a reference. Just select the Pen Tool, set the mode to “Paths” (as shown in the screenshot) and click on the vertices to trace the shape of the box.

After you’re done, we’ll need to turn that into an actual outline. This can easily be done by right-clicking the canvas (with the Pen Tool still selected) and choosing Make Selection. Press OK in the dialogue box that appears without changing any options.

Now, make a new layer for the outline. Then, go to Edit > Stroke. Enter 1 px for Width and choose black for the colour. Then press OK. Now, press Enter to cancel the path and CTRL+D to deselect the selection.