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Do not for a moment think that an ebook does not require a cover. If you're going to sell your ebook to the public, go the extra half mile and get some great cover art for it. Of course your ebook is full of all your best, Grade A meat. It discusses a sought-after topic, was prepared by a solid ghostwriter, and was edited and approved by you yourself. Customers should be able to read about you on the Internet, click on a text link, and buy your book. Write it and they will come. Right?

Wrong. Even online, people continue to judge books by their covers. Look at it like this. Would you buy a book from Barnes and Noble if it were just a stack of papers stapled together? Heck no you wouldn't. For $15.95, you want something with an official binding and cover.

What would bookstores be like if every shelf held only stacks of paper held together with binder clips, large staples, rubber bands or manila folders? Even if Edgar Allen Poe wrote the pages (assuming you hadn't heard of him), and his handwritten pages were sitting there, hardly a soul would be enticed to buy.

No matter how good a book is, it must be nicely packaged. The value of a paper book is exponentially increased by the addition of nothing more than a glue binding and nice cover. Likewise, and ebook's sale-ability and appeal is exponentially increased when it is packaged with an appropriate cover.

In order to sell well, a book sitting on a retail shelf will actually have to have more than just any old cover. It will need to have a spine as well. And the pages cannot be attached with notebook rings (usually). The cover should appear to be professionally designed. In other words, a red cover from Kinko's will not make buyer's pull out their credit cards and rack up purchases. Brick and mortar booksellers know how to sell books. They do it with eye-catching displays and covers with color, catchy text, and shiny spines.

And if they really want to grab your attention with a book, they may make a special display, offer a bonus, have the author available to sign copies, or set a particular book on a particular shelf where it will be more visible to passers by.

As we all know, it's tough to sell a book! Sometimes even good covers get passed by, because other covers are more enticing! So, hear me when I tell you, don't even think of trying to market an ebook without cover art!

Consumers want to see a picture of what they're getting. And that picture has to look good. It has to make them say, "Wow, that looks like an incredible book!" You have only a second or two to grab their attention. You must do it with a picture. And the picture must be as good as it can possibly be!

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Diversity, diversity, diversity! Some people, political types in particular, are trying to make “diversity” our defining characteristic. Has anyone thought of approaching the topic from the point of “commonality”, a bonding point of view, rather than “diversity”, a dividing point of view? Using the term “diversity” appears to me to mask a hidden and potentially sinister agenda to divide and control us. The parties pursuing this line seem more interested in playing the “blame game” and law suits by using “diversity” to categorize color group rather than individual capability.

We are all unique because DNA has billions of variations which make us so, but our opportunities are not. Humans share only a few dozen needs and desires, at best, but we have a history describing how others have solved similar problems. However, today’s use of the term “diversity” tends to make some feel like victims who only use history as an excuse.

Positive self-worth is an important attribute to every person, but it comes from assuming responsibility for tasks and seeing them completed successfully. Without responsibility, we drift in a sea of self-doubt, but many are using “diversity” as a way to avert this responsibility.

“Sensitivity training” is a negative method assuming certain color groups must have special treatments for special needs. Bull! We are all special and should be treated accordingly. Special treat of sensitive groups simply allows them excuses and the escape from responsibility. The basics of Management 101 states -“don’t give responsibility without authority, or authority without responsibility.” That’s the training needed in place of “sensitivity”.

The United States thrives on individuality which has been the sparkplug of our society. When we meld this individuality with teamwork, as in companies and corporations, we have a powerful engine. Combining individual initiative and other talents with organizational management has led us to become a world leader.

Why not stress “Commonality?” Let’s find ways to cooperate and multiply our individual talents to accomplish meaningful tasks. Let’s look at what each can provide to gain the mutual goal? Let’s join together to:

Define mutual needs/wants, desires.

Gather resources available.

Develop, build, execute, and monitor a plan to this end.

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And so, with all the above information digested, hopefully , you should be starting to 'get the picture' on why it's a great idea to offer some form of resale rights to your products.

It is true that by making resale rights, whatever type, available to your customers, you can potentially lose profits in the long run as apposed to not offering any type of resalability.

On the other hand, you could potentially lose interested prospects by not offering any type of rights to your product if the demand for the information you are selling is popular.

Why not do both?! It's simple enough. Many internet marketers refer to this as an 'upgrade'. And this is how it goes.

You create a product, and we're talking about either a product you've created yourself, or a private label product you have legally purchased, and want to sell it. So, you compile all the information in an easy to read resellable format, such as an ebook.

This version of your product doesn't come with any type of resale rights to the customers who have purchased it. However, from inside the ebook, they can 'upgrade' their product and purchase the right to resell it from you directly.

You profit twice from one product. And, you can set a limit on how many copies will be available to purchase the resale rights to.

Beyond that, no matter who is distributing your ebook, you will be paid directly for anyone that wishes to resell your ebook product. Even after the inital sale.

The point I'm trying to illustrate to you is that by offering resale rights to your products, you have a better chance to earn money than by not offering them.

There are a whole bunch of people out there that are always on the look out for a good resell rights product they can get their hands on. Why shouldn't you be the one selling it to them??

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Knowing who you are selling specific products to is just as important, if not more so, than what you are selling them. How exactly can one find out just who their specific customers are? That's pretty simple. Think about the item you are selling. What is it? Who would be most likely to purchase it? Who would benefit from it? These types of questions can really narrow down your core selling base. And it will help you understand how to advertise your product and get a better response. Understanding your product completely will help you be more successful in the selling process, especially when potential customers have questions that you will need to be able to answer for them.

So, now that you know who you should be selling to, where do you go about finding this select group of individuals? Not too difficult. First off, high traffic sites like eBay for instance, are already comprised of hungry buyers. All they need do is put in a few keywords to search for what they seek and BINGO! There is a nice list provided for them. But be sure that you use as many descriptive words, or keywords, as you can when choosing a listing title for your product.

Say, if you are selling a dvd movie about Dracula. Then you might want to select something like this: Classic Dracula Horror DVD. You get the idea here. People searching for not only a DVD movie, but those searching for the keywords: horror, classic, and Dracula, will also see your listing. Always remember to be honest when you list any product anywhere for sale.

Another great way to find customers that are willing to receive notifications from you about certain products you are selling is by starting up your very own mailing list or newsletter. It's easy to start one, and doesn't take too much time to operate. If you decide just to send previous customers special notices when you have new inventory, that's fine. But be sure that these people want to receive these mailings from you. Otherwise, you're pretty much SPAMMING in their eyes. They have to agree to this type of action. It doesn't matter if they bought something from you. All they agreed to receiving at the time of their purchase was the product they paid for. Nothing more. However, if you approach them in a friendly manner and ask them if they would like to receive future notices about your new products, many times they will agree to that if they are satisfied with your performance.

There are other ways to create your own mailing list though. You can create a sign up form on your web site, use a pop up or pop under from your web site, using free Joint Ventures, or offering free products to those that subscribe. Mailing List Profits and List Building Launch Pad are two great resources to help you get started with that task.

The bottom line is that previous customers can become repeat customers. And that's what you want! One last way I'd like to talk about is by getting traffic to your online store or web site. Even if you decide to run a free site, you can still sell products there through the use of banner advertisements, or ad boxes such as those provided by compaines like Google. While you may not generate "instant profits" by using this method, you can begin to make a steady trickle of money over time.

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Well, 3 days went by and there sat my poor, green, lidless can at my driveway’s mouth and a replacement never arrived. Feeling empathy for this green plastic waif, I returned it to the side of it’s brother that had a lid. I called my cheerful Customer Service voice again, and reiterated the plight of my poor lidless can and after a chuckle she assured me a complete unit would be forthcoming. I found it necessary to make use of my lidless friend, and put it out the next pickup day filled to the brim. Fortunately, it wasn’t windy and all the contents remained inside it. That was 2 weeks ago, and life being what it is other more important tasks have occupied me until this morning when facing another pickup day I thought of my lidless friend.

Once more I picked up the phone and called my trash pickup company, and this time I listened to a litany of choices of buttons I could punch and chose my cheerful Customer Service button again. I was transferred, listened to a brief melody when there was a “click” and I expected my cheerful voice to chirp “hello”. The next thing I heard was another click, silence, and then the dreaded dial tone that means you’ve been disconnected. Not being one of the “fainthearted”, I simply redialed my number. Again there was the litany of button choices, my choice and the music, and just when I began to feel that all was right with the world I heard - “click”, “dial tone” and nothing.

This was not the morning for the phone to be playing games with me, so I made one more determined effort and REDIALED! “NASA, we have lift-off !” I once more heard the litany of button choices, but this time I outfoxed that monotonous voice and punched “0”. I asked for the Manager of Customer Service, I was given her name and was transferred. What greeted my eager ear was, “You’ve reached the voicemail of......, please leave your name and number and she’ll return your call.”

So here we sit - my lidless, green can and I facing another pick-up day. This eager-to-serve plastic green waif must bravely face another dutiful day half-clothed.

You must admit that is an amusing story, and one that far too many of us have lived through, but what a sad commentary it is about our business community. Doesn’t it make you wonder if our language has changed so drastically that what we interpret “Customer Service” to mean - is not what today’s business owners mean. It makes me wonder when the marriage of Customer and Service broke-up, leaving us all the lonely ones.

Entrepreneurs and business owners take note! If you’re going to have a number for your customers to access your Customer Service, please follow these rules.

Have the phone manned by an employee that can hear thunder and see lightening.

Give that employee training in helping the caller and not shuffling the problem to another desk.

Have an overseer, who can also hear thunder and see lightening, check that all incoming complaints were handled appropriately.

After learning how to find your customers and what they want; after getting them committed to doing business with YOU; and after wooing them to keep them as your customers - WHY WOULD YOU LET “SERVICE” DIVORCE “CUSTOMER?”

If your customers aren’t getting the service they require from you - your competitor will be only too happy to help them!