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Identifying your target audience is a key part of any marketing campaign, but when you’re talking about building your opt-in mailing list it’s only a small portion of it. You also need to consider what it is that your customers are looking for in visiting your website, and what is going to appeal to them enough that they will be willing to give you their contact information in order to receive it.

Like I mentioned earlier, there is no 100% guaranteed method of opt-in list building, and this is why. There is nothing that all of your customers are going to want, all at the same time-unless you’re offering a million dollar giveaway, and we’ll talk about why that’s a bad idea in just a moment! Seriously though, your customers’ diverse range of interests, ideas and desires are going to make finding that one special incentive that will appeal to them a challenge.

As a general rule there are two things that your clientele are going to be looking for: information and products. If you can provide them with one or the other you’ll be well on your way not only to getting them to opt-in to your mailing list, but convincing them that they want to stay on your mailing list. We’ll talk about the process of handing out products and samples as an incentive to opt-in in a little more detail when we get into our strategy session, so for the moment let’s talk about wheeling and dealing in information.

Information is the most valuable, most widely accessible and most difficult to come by asset on the web. Why? Everyone wants it, and no one wants to take the time to get it. What am I talking about? What happened the last time that you went looking for information on the Internet? I’ll tell you what happened. You entered a query into a search engine box, then spent the next two or three hours reading website after website after website to walk away with the same information you read in the very first article-which really wasn’t what you were looking for in the first place.

Thanks to the process of search engine optimization there are hundreds of websites out there at the top of the list in a search engine search for their subject that don’t really have anything valuable to offer. Web surfers looking for quality information on a particular topic are doomed to spend hours of their time searching.

Imagine that you are one of those browsers. If someone offered you a way to get a large quantity of quality information without having to search site after site, what would you say to them? You’d probably ask them where you needed to sign! As an information marketer this is exactly what you want your clientele to do-sign up for your mailing list in exchange for the valuable information that you have to offer.

How do you determine what it is that your clients want from you? When considering the question of using information or product marketing you should consider your market and what they were looking for when they came to your site in the first place. A good tracker should show you the links that have been directing traffic to your site, so it should be easy to pinpoint what advertisements and keywords are working for you.

If the majority of your customers are directed to your site from an advertisement detailing your products and services you can almost guarantee that you are working with a product-oriented group of browsers that are going to be interested in information but aren’t going to view it as a driving source. On the other hand, if your customers are repeatedly coming to you via the search engines and your alternate selection of keywords (other than your product name, that is) or if you find that your content pages are regularly being browsed you are sitting on a potential goldmine for wheeling and dealing in information.

You’re never really going to know before you launch a campaign what’s going to appeal to your clientele more, so you really need to just take a deep breath and take the plunge. If you’re offering a product sample and your visitors aren’t choosing to opt-in, switch over to a newsletter or other source of information. You can combine this information with special coupons and product offers to make it more appealing, combining the two to make it doubly appealing.

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Planning your Decoration Budget

When it comes to your decorating budget it really depends on where the ceremony and reception will be on what decorations need to be present as well as what if any; themes that you are choosing.

For example, if you are planning an indoor dinner, you have to include centerpieces etc. The most common decorating choice for weddings and reception are flowers, and streamers.

While the streamers and various other decorations are generally inexpensive, the flowers can kill you. It is best when choosing your flowers for a wedding service and reception to use false flowers or paper machete flowers as they are cheap and reusable.

For those who would much prefer to use real flowers, it can be much cheaper to go with wild flowers and/or hand picked flowers. It is also a good idea to use them sparingly.

For example, rather than going all out and decorating everything with flowers just use a simple arrangement for the center of the table and place them in small vases or hand made crafts.

Of course you can also opt to keep the flowers strictly in the ceremony. Paper machete flowers re getting more and more popular as well as hand made roses that were created from tissue paper. When they are placed on green pipe cleaners or wires that are covered in green tissue paper they are quite attractive. It is a nice way to save money and spend some time with your friends and family in creating them.

When it comes to the decoration budget, this is a time when you will want the church, chapel or hall for the ceremony to cover them for you.

If that is not possible, the ceremonial decorations can be limited to those involved in the ceremony, such as their clothes. If you must, you can pin balloons to the areas where the guests will be seated or create some flowers out of tissue paper.

Streamers are always used, but there are other ways to decorate that are just as appealing. Here are some good tips for decorating at your wedding on a budget.

A really unique idea is to use glass containers and putting baby fish in them. It is very unique and attractive, and it is also cheap because the glass containers can be purchased at Wal-Mart and even a dollar store. The fish can be as cheap as you want them to be

Good old candle holders and candles are always a romantic addition to any wedding decor

If you reception is at night it is nice to add fireflies to a glass container with holes for air or even butterflies during the day

False flower arrangements in a bamboo pot are a very nice addition and keepsake for guests

Using white Christmas lights streamed through greenery is a beautiful decoration and is one that you likely already have available

Chocolate and candy flower bouquets are sweet accents to the decor and they can be souvenirs for the guests later.

Balloons, balloons, and more balloons are always fun

These are not the only decorations that are available but you are getting the idea. The best thing that you can do before choosing your decorations is to choose a theme first. Themes for weddings are just like choosing themes for anniversaries and birthdays. Once you can decide on a theme, you can decorate around that theme.

For example, if you are choosing to have your theme be tropical romance, you can use glass containers with sand etc. as centerpieces to your reception. Some extra and easy to afford themes include those that will be listed in the table below as well as some of the things that usually accompany them.

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The most prominent of these, the 1804 Silver Dollar, is known as the King of Coins. Only 15 examples exist today, and it is considered a very beautiful coin as well. There are few coins as rare that are also as popular, and that combined with the fact that most of the surviving specimens are in very good condition makes them probably the most desirable coin in the world.

The 1907 ultra-high relief $20 gold piece is considered by many to be the most beautiful coin ever made. It was designed by sculptor Augustus St. Gaudens, and the ultra-high relief prototype coins produced in 1907 are extremely scarce and also the most beautiful of the series.

There are two coins on that are extremely rare, which is the primary reason for their great value. But both of these coins have a bit of an interesting history, both cloaked in scandal and suspicion.

The 1913 Liberty Nickel is one of the most famous coins in the world, thanks to its extreme rarity and a devoted publicity campaign by one of the industry's great marketers, B. Max Mehl. It is believed the five coins were produced illegally, in secret, and unusually for such a coin, the government has made no attempt to confiscate these rare coins.

By contrast, the 1933 $20 gold piece, which currently holds the record for highest price paid at auction, is a coin that has been vigilantly hunted down and confiscated by the FBI. The lone piece that tops this chart is the sole example allowed to exist by the government, as the rest were ordered to be melted down by FDR in 1933. According to government records, none survived, and as this is the official position, the Treasury enforces it.

The sole example that is safe survived by virtue of the fact that during its time as a fugitive, it was given as a gift to King Farouk of Egypt, an avid collector. Since its return to the world in the wake of Farouk's death, the US government has maintained the position that that coin alone is legitimate, as it was a possession of foreign royalty as a gift from the US. The spectacular sum commanded by this coin is due in part to its mysterious and intriguing history and the likelihood that it will remain unique.

The 1917 Type One Standing Liberty Quarter is one of the truly beautiful U.S. coin types, it was made for only two years. The exposed breast of Ms. Liberty caused such uproar that they radically changed the design halfway through 1917. Since the 1916 is a five-figure rarity, this coin is effectively a one-year-only type coin. It makes the rare coin price list thanks to its collective beauty, popularity, importance and rare top condition.

From 1795 to 1834, the U.S. minted $2.50, $5, and $10 gold coins. In 1834, the gold content of our coins was lowered slightly and most pre-1835 gold coins hit the melting pot. Today, these early treasures of American financial history are rare in all grades and super rare in Gem condition.

Today the Mint strikes millions of proof coins a year and sells them to collectors all over the world. In the 19th Century, the Mint struck a few thousand proof coins each year and only a handful of proof gold coins. Proof gold coins are the caviar of the numismatic marketplace… the beachfront property of rare coins. They are expensive, but they are super rare and demand is always sky high in both good and bad markets.

Barber Half Dollars were minted between 1892 and 1915. They are one of the coin market‘s most important issues. They are collected both by date and by ?type? collectors. They are the rarest of the 20th Century sliver type issues. They are beautiful and important rare coins, and both Gem quality circulation strikes and proofs are wonderful.

Twenty-Cent Pieces were odd coins made for just fo ur years – 1875 through 1878. The coin looked too much like a quarter to catch on with the public and there really wasn‘t a commercial need for the denomination. Today, twenty-cent pieces are highly prized collector‘s items. The design is the beautiful Liberty Seated type and all twenty-cent pieces are rare in top condition.

Coin collecting is a satisfying hobby for many adults. But what about getting children into coin collecting? This is a tremendous opportunity for you to open a whole new world to a child. There are a multitude of educational opportunities available for kids in the world of coin collecting.