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Chapter 12 - Keep the Momentum Going

Do you truly want to dominate the web? Do you want to be able to sell more of your product through clever marketing? If so, you have to be prepared to keep the momentum going.

You do not want your website to get stale, you have to keep revising it all of the time. If you have a website that is “Heartbreak Breakup” you might be first on the search engines until other, fresher articles and sites that are more updated start taking your place. You need to keep the momentum going in order to continue to remain at the top of the search engines.

The way to do this is to constantly have more content on your website. You should update your content with search engine optimized keywords as often as possible so that you can continue to rank high in the search engines. By creating activity on your website, you are creating a buzz and making your site appear more active to the search engines that will keep it up on top.

One thing to understand here is that the search engines are not people. They are robots. They are mechanically motivated and have no human feelings. Manipulating them will not hurt their feelings because they have no feelings. Because they are not human.

If you want to make money on the internet by selling a book, you need to do all that you can to make sure that as many people as possible have the opportunity to know about your e-book. You need to keep the momentum going so that you are placed as prominently as possible in the search engines. There is no softer way to say this. An e-book is one of the best items that you can sell on the internet but competition is stiff. You are not the only one who is marketing a product of your nature. And no matter how innovative your e-book is, no matter how well written - it simply won’t sell if people don’t know about it.

The more you write and post articles on your website, the more that gets picked up in the search engines. And the better your chances are of being picked up on the first two pages in the search engines. Manipulating the search engines is done by using keywords and the appearance of an active website. This is not illegal, harmful or immoral. It is simply a marketing strategy in order to sell your e-book.

Marketing is a science. The principals of marketing have held up over centuries. Marketing strategies such as saying that something is marked 50 percent off when you raised the price a week ago are as old as the hills. As people have become more sophisticated, so have the techniques. But the basic principals are the same.

You need to do whatever you can to market your product. This is not tricky, but just good salesmanship. It would be wrong if you took money for the product and did not deliver. If you truly have a good product, and you should before you even think about marketing, that gives a lot of concise information and is not filled with a lot of fluff, you should want to get the word out there as much as possible. This involves using every marketing strategy available to you on the internet. Especially the free ones such as forum posts, blogs and posting articles.

Marketing is the process of using your limited resources to achieve sales in a competitive environment. In order to succeed, you have to have a dominance strategy in the marketing world, you have to have an aggressive game plan.

Keep the momentum going once you get started and continue to post blogs, articles and update your website so that you can remain high in the search engines. If you want too sell your e-book, you can do so if you understand basic marketing principals as they apply to the internet and are not afraid to use them.

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Baby Noises – Language Development

From birth to one year your baby will go from crying to cooing to talking. Those are amazing milestones for your baby to accomplishment in such a short period of time as he develops his speech and language skills. This chapter takes a look at your baby’s vocal development for the first year and tells you just what you can expect to see each month. Keep in mind that these stages of your baby’s development are broad and that no baby will fall exactly within the timeframe of these expected milestones.

One month. Your baby will understand speech long before he begins to speak. From birth he will look at your face and listen to your voice. He will make a small range of noises that will start to mean something to you, such as his way of exhibiting hunger or pain. These noises will include crying and certain sounds that your baby makes while he is breathing. When your baby is feeding he will make sucking noises and sound of contentment.

Your baby’s cry is an important way for him to communicate. Crying lays the foundation for speech as your baby learns to control the air that comes from his lungs and learns how to use his vocal cords. Crying is your baby’s way of telling you that he is hungry, upset, or cold. By listening carefully to your baby and responding to his cries you are letting him know that he is important. This is how your baby first learns to communicate with you.

Two months. Your two-month old baby is starting to pay more and more attention to his world. He will be fascinated by the sound of your voice and will follow it around the room with great concentration. The different tones of you voice will keep him interested for short periods of time. Your baby will respond with a variety of cooing sounds, vowel-like sounds, and sometimes some consonant sounds such as a “k”. You will find that your baby has quite a collection of cooing sounds that she uses to communicate with you as well as discover how to use the sound of her own voice.

Talk to your baby as much as possible to encourage her cooing response. Look directly into your baby’s eyes to show that you are listening. This helps to establish signals of communication between the two of you.

Three months. Your baby will recognize your voice and will turn towards you when he hears you talking. He will be starting to laugh out loud and will often startle himself until he learns that he is the one making the sound. Your baby will be making sounds such as “ahhhh gooo”. He will squeal when he is happy and content, again often startling himself as he learns his own abilities.

Continue to talk to your baby as much as possible, as well as sing to him and read him stories. The more you communicate with him and let him know that you are listening the more he will attempt to communicate with you.

Four months. Your baby is learning more and more ways to communicate with you. He will be smiling spontaneously at everything around him. His soft babbling will have an almost singsong sound to it, often ranging into a high pitch that delights him as he learns to like the sound of his own voice. There will be lots of repetition to the sounds that your baby makes.

Make sure that you respond to your baby’s “oohs” and “ahhs” with your own voice tones. This is your “chat time” with your baby and you should take advantage of these chatty times as he learns what conversation is all about. Your baby may also be starting to let you know when he’s not in the mood for talking with you. He will turn his head in the other direction and may put his arm over his face. He may be showing signs of anger or frustration by crying out, especially if something is taken away from him.

Five months. Your baby is becoming better at communicating. He may start to mimic sounds and gestures which allows him to express his needs. He’ll be able to let you know if he’s happy or sad. When your baby wants attention he’ll start to babble until you respond to him. If you respond to his cooing, laughing sounds he’ll repeat his noises often because he knows that he can get your attention this way.

Your baby will now be watching your mouth when you talk. If you talk to him from across the room he’ll be able to locate you easily. He is learning to control his vocal sounds as watches your response to his sounds.

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You will notice this whole process involves me trying to get you to sell my eBooks with resale rights. The reason being is as you sell my eBooks you advertise my services. In fact one customer could generate me 100s of leads as they distribute my eBooks. Just remember where this all started, back at the 20 cent eBay auction.

So you need to try and turn your buyers into sellers and you do this by including everything they need to sell your eBooks and more. Make sure a well written sales page is included and that you include at least one eBook cover. Better still; allow others to brand your eBooks with their affiliate links as this will give them more incentive to sell your eBook.

What is a brandable eBook?

Brandable eBooks are fantastic. For resellers they offer a means of generating an affiliate income as you are allowed to ‘brand’ certain links within the eBook. This is usually an affiliate link to one or more of the author’s products and can also be a link to your website.

As an author it also gives you a chance to make your eBooks more appealing to your resellers as they know they have a chance of making further income after the initial sale of your eBook. As an eBay eBook seller I am always on the lookout for brandable eBooks I can sell as I know after the eBook has been sold it can go viral with my affiliate links embedded.

So how do I make an eBook of my own brandable?

If you do offer ‘branding’ rights you have 2 choices, you can manually change the brandable links in your eBook, this means waiting for an email with your customer’s details, manually adding the links and sending the branded version back to your customer. Or you could get some software to perform the task instantly on autopilot. I use Viral PDF, it is easy to use and once your eBook is set up it runs on autopilot.

What links should I allow other users to brand?

This is entirely up to you but try to put yourself in your reseller’s shoes, what links would you like to brand yourself? If you have your own affiliate program these are the best links to allow someone to brand as your reseller is effectively making money from your product. It's a win win situation for everyone.

If you don’t have your own affiliate program and have your own products you should consider starting with ClickBank. There you can add your own products and instantly have your product advertised in front of 1000s of affiliates looking to promote products.

Remember, all of this cost’s very little so the risks are low; you really have no excuse for not creating your own products, with so much private label material about these days it has never been easier to create your own eBooks.