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Free Stuff

Incentives online are a good way to get subscribers, but offline freebies can also be a great incentive. For example, a local gym might allow you to pass out free bottles of water that have been re-labeled with your marketing material that have your URL on them.

Yes, it will cost you a bit of money to buy these incentives, but if you’re in a highly targeted area and you buy in bulk, they shouldn’t cost you all that much compared to the cost of acquisition for your typical email subscriber. Here are some ideas of free items you could give out:

Pens

Bottles of water

Magnets

Stickers

Just be sure to tailor the items you give out to your target market, as well as to the location in which you’re handing them out. (For example, hand out water bottles at gyms or the beach, and hand out pens at schools, libraries, and office complexes.)

Free Sources

There are actually places you can advertise for free if you know where to look. Sure, some of them may not be as targeted as you might hope. However, the fact that they are free means you don’t have to worry about this, as your only expense will be a flyer or business card (which you should already have for use with some other methods) or a little time.

Local Saver Papers

Most locales have a saver paper that is full of local ads and coupons. This could be called something like:

The Thrifty Nickel

The Thrifty Saver

The Budget Saver

You get the idea. These local papers can be a goldmine of free or very low cost ads, and if your product even remotely has mass appeal, they can be a great source of free leads. This is especially true if you have a great squeeze page and offer.

Online Classified Ads

Sites like Craigslist can be a good fit, especially if your product can fit into one of their categories and you can keep from having your ad marked as spam by users.

Be sure to include something like “free report” in your title so that people don’t feel misled by your ad. This will draw more negative attention to you. Don’t give people a reason to report you.

You can try putting your ad into “free” under the “ for sale” section if you don’t find that your niche fits elsewhere.

If you’d like the offline version of this, simply place ads in your local newspaper.

Bookstores

You’ll need to get permission for this one. Otherwise, you could end up getting banned from your local bookstore, which is no fun for anyone.

But you can get postcard-sized or bookmark-sized ads printed that you can slip inside books that relate to your target market. Just slip the ad inside the front cover of the book. Not only will the eventual buyer see your ad, but potentially dozens of browsers as well.

Hotels

If you have a product that has mass appeal, hotels and motels can be a great source of subscribers. This is especially true if your product would appeal to travelers.

The best place to locate your ad is inside the nightstand drawer or on the desk inside each room, however you’ll definitely need permission for this from the hotel’s manager.

You could also slip ads under the door or leave them on the counter in the lobby. You should also get permission for this, but I’ve noticed a lot of people don’t bother.

Restrooms

This is also for products that have wide appeal, however you could also target establishments that might cater to your target market. For example, if you target young women, restrooms in clothing stores and shopping malls might be a good fit.

To make use of restrooms, simply leave a handful of your marketing material on the counter, ideally a good distance away from the sinks so it isn’t destroyed by water.

Business Cards

Never overlook the power of a simple business card. It may seem old-fashioned, but a business card can be an incredibly powerful marketing tool and it can work more often than you think.

How many times have you met someone new, or even talked to someone you haven’t seen in years, and they asked what you do for a living? If you’re a fairly social person, this probably happens now and then. If not, you could always start a conversation with random people you meet and ask what they do, which will almost always get them to ask you in return.

Boom! Business card!

Simply mention you sell your fitness DVD (or whatever else) and hand them a business card. Remind them that if they aren’t interested, you’d be very grateful if they’d pass your business card onto anyone they know who might be. You never know when you might meet someone who is interested themselves or might even know multiple people who would be!

As a bonus, business cards are handy for placing here and there. You can pin one on bulletin boards, leave one on bathroom counters, slip them into books, and even put stacks on counters anywhere you might find someone who is interested.

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Mistake #6: Caring Too Much About Likes

Sure, likes are a great metric to pay attention to, but if you focus solely on getting more likes to your page, you’re ignoring the big picture.

Likes are but one aspect in a large number of factors. A page could have a million likes, but if those users aren’t properly cultivated and managed, they could be all but useless. Whereas a small, loyal following of just a few hundred could be invaluable if they have been treated properly.

Don’t focus so much on how many likes your page has, or on how many likes your content receives.

Instead, focus on results, such as:

Are users sharing your content?

Are you seeing more traffic to your website?

Are you seeing more sales?

Likes will always be an important metric, but ultimately if they aren’t benefitting you in some way, they’re pretty much useless.

Mistake #7: Too Much Text

One thing you should always remember about Facebook is that it is an increasingly visual media. Facebook users aren’t big on reading walls of text. They like things short and sweet.

Remember the KISS principle:

Keep It Simple, Stupid!

Use photos to attract attention and keep text to a maximum of a couple of paragraphs. If people see too much text, they may not read it at all (even part of it) because it seems too daunting.

Have you ever seen someone comment TL;DR on a post? That means “Too Long; Didn’t Read”. This is a very common acronym on Facebook, because people just don’t have the time or desire to read that much.

Focus more on visual aspects, and condense your marketing messages into the shortest, most concise text possible. Ensure that your marketing message isn’t lost in a sea of unnecessary words.

Mistake #8: Not Focusing on Branding

Too many people post irrelevant content simply to get attention, but this is a mistake. You need to keep at least 90% of the posts you make focused on your brand.

Does that mean you need to ensure 90% of your posts are marketing? Absolutely not!

In fact, that would be counterproductive, because people would eventually start to tune you out. They might even “unlike” your page.

But if you’re running a page to market your internet marketing eBook, don’t share a bunch of kitten pictures or political stuff. (In fact, don’t share anything polarizing like political or religious posts. You may endear one side to you, but the rest will potentially be offended.)

Whatever you are selling, try to stick to things that really fit your brand. If you’re selling a pet related product, it’s ok to share cute animal pictures. If you’re selling a cookbook, post recipes and pictures of food. Just try to remain consistent with your brand.

Mistake #9: Ignoring Insights

Facebook offers page owners Insights for a reason. It’s useful data, and it can be invaluable. The data they offer can tell you a lot about your fans and what you can do to reach them.

One useful metric is the “Friends of Fans” metric. This tells you how many total friends your fans have altogether, which is ultimately your potential reach unless a post goes viral in a big way. For example, you may have 4,000 fans, but if those fans have a total of 1,200,000 friends, you have the potential to reach all of those people when your fans like and share your content.

Did you know the average consumer is more than 50% more likely to purchase something if they know their friends have bought it? That’s one thing Insights can tell you - how many friends you can potentially reach through your fans. (People who are more likely to buy, or at least become a fan, because their friend is a fan.)

Another useful metric is the “People Talking About This” metric. This will tell you how many people are talking about your brand recently, which tells you whether or not you’re doing a good job with your branding. If people aren’t talking about you, you’re probably doing something wrong.

Mistake #10: Being Boring

If all you’re doing is posting generic marketing messages every day, chances are you’re going to fail miserably on Facebook. People want to see posts that are interesting or exciting. They want to share that type of content with others. And sharing means a larger reach!

Think about some of the different types of content you can share:

News (specific to your market/industry)

Videos

Pictures

Memes

Educational posts, tutorials, and how-to’s

You definitely don’t want to share a lot of stuff that people aren’t going to pay attention to. It’s just a waste of time.

Instead, focus on brand-centric content that will grab attention and encourage sharing. Make posts that are funny, shocking (but not offensive), or useful. This is the kind of content that will really bring attention to your brand.

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Remind Yourself

When individuals are stressed and confused, the tendency is for them to lose focus on things and events that they are attending to. There are actually many ways on how to rectify this issue and using reminders is one of them. There are instances that individuals tend to look for great solutions without knowing that by just simply using reminders, they are getting closer to a happy and stress free way of living. The following are simple yet powerful reminders that individuals should think about especially if life is throwing little doses of difficulty and stress:
Reminders

Happiness is not constant-You have to remind yourself that you will certainly have to overcome bad and stressful days because not every day is a happy day. You are not guaranteed lifetime happiness because this is believed to be only series of great moments that adds sweetness and beauty to life. However, it is your choose if you wanted to stay happy or stressed. You still have to keep in mind that there are still inevitable instances in life that can happen beyond your control and these can interfere with your happiness.

Failures are considered as temporary scenarios-Failure to achieve or accomplish something is not a reason to be stressed out and devastated. You have to be reminded that failures are only temporary and these are meant to teach you with necessary lessons in life. Remember that the best lessons in life are learned from worst mistakes and from darkest hours of life. It is true that individuals fail at times but the quicker you accept your failure, the better person you become. Individuals are never hundred percent sure about the things waiting in line and this makes committing failures and mistakes naturally occurring things.

Though you cannot notice it now, you are actually making progress-You may not be in the position or place that you wanted to be yet but if you practice patience, determination and personal effort, you may likely reach there. Never allow stress and negative emotions stop you from doing what you have always wanted. You got lots of reasons to dream and believe that you can fulfill all those dreams.

Always be reminded that trusting yourself can make you feel more confident not because you have always make the right decisions and choices but because you have successful survived all setbacks and challenges. It would not harm to cry in the event of failure but make sure that after you have released your stress and let go of you negative emotions, you will be more optimistic and determined.

The level of stress is not a real and exact measure-Being afraid does not always mean that you are in danger and being alone does not also mean that nobody cares and loves you. Always look beyond all your doubts and search for the truth. The best way to overcome stress is to get rid of negative thoughts and actions and develop positive ones for these are more powerful. Go for a stress free life and always remember that you have to let go of how you unpleasantly feel, look forward to what you truly deserve and keep moving forward. Never ever let stress and fears rule and define you.

Your life now is not what has been in the past-No matter how stressful and chaotic your life has been in the past the future remains fresh, clean and open and wide slate. You are not your previous habits, past failures and not the old person that others have treated before. You are what you are at the moment and you are special.

Failure to get what you want is a blessing-Some individuals feel stressed and frustrated if they fail to get what they want. This should not be the case because this may sometimes be an amazing stroke of better opportunities. This scenario encourages individuals to re-evaluate things and go with the best choices.

Networking The Right Way

When you are stressed, it would be best to reach out with people because this is an excellent means of getting support from network of friends, families and colleagues. Make sure to network whenever you are into stressful situations because this helps ease your troubles and allow you to view things differently. Experts revealed that connecting with people give you the support you need. The activities you do with families, friends and loved ones can help you relax. Even a simple laugh with them can be a fantastic stress reliever.

Network

Making network is synonymous to making connections and this is essential in terms of relieving stress and establishing better relationships. Getting an ideal social support system from family, peers and friends provides the feeling of comfort and security, knowing that you are not alone in your stressful struggle. The following are the benefits you will get when you make sure to network and create connections:

Feeling of Ideal Security

Social network provides individuals with access to guidance, pieces of advice and assistance that they need. It is quite a relief to know that you have someone to count on in times of needs.

Increased Self-Confidence- Having many people around you is an implication that you are such a nice person to spend time with. Having enough support from individuals who matters a lot to you make you feel more confident of overcoming stress and all other problems.

Sense of Belong-Reaching out and spending time with others ease stress and loneliness. Whether it is with your siblings, buddies and friends, knowing that you are not alone can help you cope with stress.

To eliminate stress, make sure to network and create ideal connections in order to reap more benefits such as feeling less isolated, judged and lonely, gaining sense of control and empowerment, improving coping skills and adjustment, talking honestly and openly about feelings and lastly reducing anxiety and stress.

Networking is getting to know other people more. It might be unknown to you but you a already doing networking every single day. You are networking when you start conversation with others or introduce yourself to groups, meet a friend, catch up with former workmate and more. Your attention is being diverted to positive things leaving no room for stress.

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3 Reasons Why Early Risers Can be More Your Successful in Life

We all go to bed at night and we all wake up in the morning. Each day you can, seize the day and create your life. Each day you can have a ‘do over’ of sorts. Every morning you have the opportunity to rise early excited to begin your day. However, that’ s not how morning looks to everyone.

Many of us sleep late, and feel like we are playing catch up all day. It’s pretty common for people to hit the snooze button more than once in the morning. Yet, for some of the most successful people their morning starts early because they are aware that it gives them an advantage in their life. So while you are a enjoying those last vivid dream minutes someone else is up and already reading, working, exercising, meditating, etc. Tim Cook, Apple’s CEO is up at 4:30 am!

Let’s look at why waking early gives you better odds at success in your life:

In the morning you have stronger willpower. Your willpower is a limited resource and by the end of the day it is running low. That means you have a greater chance of dealing with challenges earlier in the day because you will have more willpower, so manage it well.

The tone for the day is set with your morning rituals. When you get up early you have time to journal, read, exercise, etc. all of which determine how you are going to feel for the rest of the day. Create positive energy in the morning will change how you act and engage throughout the day.

In the morning you are more focused with fewer distractions. The quiet morning hours let you take care of your top-priorities before everyone else’s priorities find their way into your day. You can use the early morning to set your goals, plan what your day is going to look like and even solve problems. You are much more likely to be highly productive. Perhaps there is some truth to the saying "The early bird catches the worm.”

You can see why early risers might enjoy a more successful life. So what are you going to opt for? More beauty rest and less success or more success and less sleep? It’s up to you.

Better Yourself in Just One Week

Self improvement can be hard work. No, let’s rephrase that. It is hard work. It can take a year or a lifetime, which is why we tend to give up on ourselves. But what if you could better yourself in just one week. Good news - you can! Do these 4 things - it’s an excellent start!

Become Mindful of Your Topic

The more mindful you are about what you want to change in your life, the momentum you will have to make those changes. You can make yourself more aware of these changes you are working on by giving yourself small reminders. Shine light on what it is you want to get better at

Be Accountable

You need to be accountable to those around you as well as yourself. When you make yourself accountable you are much more likely to succeed at what you are doing. Let your friends, family, co-workers, social network friends, etc. know what your goal is - what you are trying to achieve.

You will suddenly become much more serious about achieving your goal because you want to ‘save face,’ prove to others around you.

Keep Track of Your Actions

In order to manage something you need to track it. How will you know if you are getting better if you don’t keep track of your actions and your accomplishments. You should also track the days and hours you spend making changes in your life. This gives you information that can help you decide if you are being successful.

Repeat Repeat Repeat

You see that you are getting better, so why stop now? Take the strengths you’ve gained and weaknesses you’ve found and make your list.

It’s time to identify something else you want to work on. Perhaps this is the week that you are going to begin to train for a marathon. Perhaps this is the week that you are going to sign up for that digital photography class. Perhaps this is simply the week that you are going to focus on doing better by eating right and exercising daily.

Whatever your choices for the following week, you should not be confident that you can achieve what you set out to do. Keep creating new goals and dreams. It will keep you moving forward and it will keep your life ‘alive’ ‘growing’ and revived. So what are you waiting for?

Ways to Create an Attitude of Gratitude

How do you look at life? Do you find yourself complaining about every little thing? Do you have a long list that goes on and on and on.... Job stress, friend problems, family that’s done, you wrong, the weather. and on it goes. What you may not realize is that if you wake up in the morning and you find something to complain about that’s pretty much how your day is going to go. You may have already heard of the ‘law of attraction,’ which simply says that what you focus on and where you put your energy is what you are going to get. In other words, you create your reality.

What would happen if instead of waking up complaining, you opened your eyes and gave thanks for your life. Just that little shift in your attitude from complaining to gratitude can make you more aware of the pleasures in your life and all the blessings that surround you. Gratitude will put your day to day experiences into perspective. When you view the good and the bad, you will be able to move past the constant complaining. Let’s look at 4 ways to do that.

Start Your own Gratitude Journal

You should set aside a few minutes at the end of your day to write down 3 or 4 things you are grateful for. It can be as simple as you woke up this morning or as complex as something that happened during the day. Writing down what you are grateful for can help you realize how blessed you are.

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Take Control

If the future of the three-legged stool seems grim, rest assured that it's going to affect a few more than other people. The reality for all of us is that we will not be able to bet on the federal government and our employers to take care of us in retirement like they're taking care of today's golden agers.

So what can and ought we do? Take charge. If you take charge of your life and begin planning for the future, you'll spend less, save more, and invest the difference with wisdom. That is your solution to retiring young.

The earlier you begin taking charge, the more you'll save and invest and the faster your cash will grow over time—to a level where working becomes optional instead of mandatory.

Additional Points

How do you spend to a lesser extent?

First of all, simplify your life. Most individuals work to support their assets; the more stuff you own the harder you have to work to purchase and maintain those things. Quit trying to keep up with the Joneses and rediscover how the simple things in life—like visiting with acquaintances, reading, walking, and spending select time with your mate and youngsters—can be as enjoyable as your latest high-tech buy.

Choose to live with less so that it doesn't cost so much to live. Pick up a few books at the library on simplifying your life. And while you're there, view the other entertainment available at the library at no cost to you. When you do buy something make sure it is a money making purchase.

Secondly, when you do make purchases, go for less-expensive alternatives in food, apparel, vehicles, and vacations. Find as many free and low-cost activities as you are able to for entertainment. Watch for sales, frequent the clearance racks when apparel shopping, establish spending precedence, don't purchase unnecessary items if you can't afford to pay for them with cash, research buys and comparison shop to get the best value, and capitalize on off-peak discounts for travel/recreation, movies, dining out, and purchasing seasonal items.

How do you save more?

This ought to be pretty obvious after what you just read. Spend to a lesser extent and invest the difference between what you could have spent and what you really spent. Think about bonuses, raises, tax refunds, and gifts as "additional" money and invest them for your future. Capitalize on your employer-sponsored retirement account—like a 401(k)—where the cash is taken directly from your paycheck (before you see it so you don't miss it) and invested in mutual funds or some early asset.

You are able to likewise ask your employer or bank to send a check or direct-deposit money from your payroll check into a non-retirement mutual fund account. This is a "forced-savings" arrangement that may work well for individuals who are less-disciplined in saving and investing on their own.

Over the past seventy-seven years, the stock market has far surpassed the performance of the other two major asset classes—bonds and cash—pulling an average annual return of a little over ten percent. Although there are no future guarantees, based on historical functioning and over long periods of time, those centered on growing net worth will do significantly better in stocks than in bonds or cash. You are able to easily invest via mutual funds to diversify your investments and spread out the risks.

There's no question that the securities market has its ups and downs. But if you wish to grow net worth sufficient for retiring young, and if you plan to invest for the long-run (20 to 30 years or more), there has been no better means in the past of achieving that goal than the securities market or currency trading.

Final Words

Retiring young offers many advantages: freedom to get up each day and do whatever you wish to do, opportunity to quest after hobbies and favored activities that there aren't enough hours in the day or week for now, limitless time to spend with loved ones and acquaintances, and a perpetual vacation rather than 2 or 3 weeks a year.

If that sounds great to you, then it's time to start centering on retiring while you're young, healthy, and motivated to take full advantage of what early retirement has to provide.

Most individuals believe they need to be wealthy to retire young. They don't. Many individuals have retired in their 40s or 50s without being rich; but neither were they poor. The net worth you're going to need will depend upon the lifestyle you wish to live.

And the philosophy is quite easy: if you are able to live on less than most individuals, you are able to likely retire earlier than most individuals. If you wish to retire young, spend less, save more, and invest wisely.

Naturally, those fortunate enough to get a windfall (like an inheritance) or who will get an employer-funded pension, won't need a net worth as high as those not having such benefits. And there's yet another option for those who earn less or haven't managed to save the net worth essential to fully retire. Part-time work during early retirement may still give you far more freedom than you have now while supplying an income stream that may make retiring early possible.

You are able to give yourself the choice—to retire young or to keep working—but only when you plan ahead and build the net worth sufficient to having that option in the future.

You might love your job now, but what about in 10, 15, or even 20 years? Exuberance for your job or career may change dramatically.

And with the number of layoffs we have seen by corporations in preceding years, whether you've a job or not in the future might not be your choice.

So take charge of your life now and prepare yourself for whatever might come. Spend less, save more, and invest wisely. You don't have to work always—if you begin planning today. As a matter of fact, you may even retire young!

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Chapter 5: Private Label Viral Marketing

Everyone knows that PLR is one of the best rights someone can have for an E-book, because it allows you do whatever you want with it (well, almost).

However, even PLR has certain restrictions such as non-transferable rights or bundling rights (just like certain resell rights).

But one of the advantages of NO RESTRICTION private label rights is the fact that you can SELL the private label rights of the book - hence you let the book go viral almost immediately!

Certain PLR resellers even include a SALES LETTER for the resellers to easily edit the contents of the sales letter.
Do you know what this means?

Reseller after reseller selling the best rights to the book all across the Internet!

This is the best way to get your affiliate links or promotions all over the Internet very quickly!

But then, what happens if the resellers EDIT the contents of the book, you may ask? Wouldn't that reduce the effectiveness of the viral effect?

Well, the solution to that is very simple... human beings are LAZY by nature. They will just cut and paste the sales letter and sell the products AS IT IS. Because it is too much work for them to redo the content, they will all sell the products most likely in the ORIGINAL FORM.

This often sells faster than master resell rights and if you embed your affiliate links or promotions carefully, it will give resellers a LOT of resistance when they try and edit your book!

Look for resellers who sell NO RESTRICTION PLR books and contribute to their package if you want to achieve the ultimate viral effect!

Chapter 6: Blog & Theme Viral Marketing

One of the other ways to create a viral marketing campaign besides using or reselling E-books is to use blogs and blog themes to market yourself.
Here is a three step process that will allow you to get lots of traffic to your website:

Approach a high traffic blogger and ask if you can be a contributor to their blog for a particular blog post or topic.

Write an EXCELLENT blog post that will get people's attention (especially on these high traffic blogs).

Leave a bio box or a link that traces back to your own site.

Now, the question you may ask is, why don't you reserve the best content for your OWN blog? Wouldn't that brand you better?

Well this is actually selfish thinking... good things must be shared, not hidden under a basket.

High traffic blogs give you more exposure!

If you have a blog that has low traffic, it will not reach out to many people but if you give your content away to others, high traffic will get you noticed and if they LIKE your blog post, they will spread the word (using 'social bookmarking' sharing) and you will get a lot of traffic to your site very quickly!
You can also design your own blog theme and give it away for free!

One thing wonderful about free blog themes is that if it is given away for free and it is used by someone's blog, a few things can happen:

They upload your blog theme and there is a backlink to YOUR site.

Those who upload your blog theme will be able to follow a link from the Wordpress Presentation Theme and you can promote yourself even from there.

People will recommend your blog theme if it looks beautiful!

You can also go to BLOG RUSH to build viral traffic for your blogs.

Chapter 7: Web 2.0 Viral Marketing

One of the newest yet oldest form of viral marketing is the usage of Email and Web 2.0 sites.

Remember the video called 'Numa Numa' who had this guy lip-syncing to a song... it was one of the MOST VIRAL VIDEOS of all time.

The owner of the site had TONS of traffic flooding into his site everyday and people everywhere WANT to imitate him and do their own parodies of the 'Numa Numa Dance' as well.

Another good example is the 'Diet Coke & Mentos' scenario.

Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded E-mails, but in the case of Internet marketing, you can do a lot more if you play your cards right.

Facebook drives a lot of traffic as well because of the way they link applications and photos (tagging). For example, you can join an application for a game that builds empires using 'GOLD'. They offer you MORE gold when you refer your friends to that application. That is how they build their list!

You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you will be able to build viral traffic very quickly!