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Chapter 9: Maintaining Your Social Media Profiles

After you have your social media profiles up and running, many people forget to pay attention to their profiles. It is easy to do as you are focused on posting, tweeting, and uploading videos. However, in order to maintain a positive image on social media networks a bit of maintenance is required. You need to make sure that you keep your social media profiles up to date at all times.

The social media profile is extremely important, so here are some things that you can do to make sure that you are getting the most out of your profile.

Adhere to Image Size Requirements

If your customer comes to your Facebook, Google+, LinkedIn, or other social media page and sees a profile picture that is too large, too small, or out of focus, they are going to get a quick first impression that is not good. Most people will immediately think that if they cannot get their profile picture right, what else are they going to mess up? Make sure that you check the size requirements for each page and keep your photos at that size so they look their best and you make a good first impression.

Social Share Buttons

There is no real way to know the preference of our consumers for sharing content. For this reason, you want to make it as easy as possible for your consumers to share your content on whatever platform that they prefer. Use the buttons for the different social media sites so that if your customer likes Facebook they can share it there, if they want to pin an image to Pinterest, they can do so easily. Remember, you want them to share your information and in order for them to do this, you will need to make it as easy on them as possible.

Descriptions for Upcoming Events

When a person hears about your event on a social network it is important for them to know how to buy tickets or register. When you are creating descriptions for your event make sure that it is clear where the official registration for the event will occur.

Many users may click on the I’m going tab and not have any idea that they actually need to register for the event. Include easy to follow links when you are promoting your company events online.

Keywords

Despite what you may have heard, SEO is not dead and keywords are not a thing of the past. Social profiles are included in search engine results, which mean that your profile should include keyword rich text. The more that a keyword is used in your profile; the more likely you are going to be associated with that keyword on the social media platform. Make sure to use a keyword tool such as Google’s in order to make sure that your business is associated with the appropriate industry keywords.

Encourage Reviews

Remember, social media is all about engaging your consumers. You will want to make sure that you are encouraging your customers to leave reviews about their experiences with your business. They may leave reviews directly on your Facebook page or on other review sites such as Yelp or Urbanspoon.

Feature Hashtags

Hashtags, phrases or words that are prefixed with the # symbol provide a way to group messages on social media sites. This is a great way to make your content or event stand out. Your hashtag can be anything from the name of your event to a special promotion to something simple. Make sure that your hashtag is descriptive so that it will keep your followers interested.

Be Real

As your social network communities begin to grow it is easy for your customers to begin to feel as though they have been lost in the crowd. One way to avoid having your consumer’s feel this way is to use their names when you are responding to their comments or questions.

Meta Descriptions and Title Tags

The title tag and Meta description of your blog or business needs to include your business name. If you do not include your name, a person that is searching for you may have difficulty finding you. For example, Whole Foods has a blog called Whole Story. This is a catchy title for their blog, but a person that is searching for it may have difficulty finding it as they do not know to search for that name.

To avoid these problems make sure that your company name is a part of the meta description and title tag for your blog so people that are searching for your business can find it easily.

Optimize Your Presence on Social Media

Just as you optimize your website for your business, you also need to optimize each of your social media sites. Businesses may add new social profiles at different times, which make it easy to create different profiles that are not cohesive.

It is important to make sure that your social media presence is optimized. If you are just starting out, focus on one social media outlet at a time. Facebook is typically one of the easier social media sites to set up. When you are ready to move on to one of the others, make sure that the information that you are providing is similar in style and format on all of the other platforms that you create.

Your bios and profiles should be kept up to date at all times. Make sure that you complete each of the profiles and clean them up as necessary. A clear and concise description of your business, your logo, and the URL of your website should always be included.

Put a regular housekeeping check on your calendar. Once a month or so make sure that you check all of your social media profiles to keep the logos, images, and information up to date.

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Chapter 8: Yin And Yang Healing Sessions

Synopsis

Besides understanding the chosen style of therapy to treat a particular condition, it is also prudent to find out a little about how these therapy sessions are conducted.

What To Expect

Finding out things like, who conducts the sessions, where the sessions are conducted, why they are conducted at the particular location. Also knowing what transpires before, during and after the session is a good idea. This is to ensure the individual comes completely prepared and there are no unpleasant surprises.

As there are many art forms of therapy that adopt the basic tenants of the yin and yang concept, the styles of each chosen art may differ. The many art forms of therapy include yoga, traditional medicines, mantras, qigong, reiki, massages, to name a few.

Most sessions usually begin with some primary movements to make the individual comfortable and relaxed. These may or may not include having music played softly in the background.

Once the body is relaxed, the individual will feel the slow release of tension and this will help to further clear whatever other negative energetic blocks at a cellular level.

Some sessions may include deep breathing exercises to settle the otherwise busy mind. It is also not unusual to have some sessions using mantras as the vital energy centers in the body - chakras, are associated with specific sounds which "wake" the body and stimulate these centers.

When using the reiki style to transfer or regulate the chi in the body, sometimes heat pad are used for the warmth.

Other examples are the fundamentals of the Taoist approach. Here the yin and yang is taught as a system of recognizing how to separate out patterns in our daily life, and its connection to the surroundings, while all the time learning to accept and work with the energies to create the desired balance.

Chapter 9: Getting Information

Synopsis

In today's world of vast information and the easy accessibility of it, finding out about yin and yang and the various forms it takes in the many different lifestyle approaches is very easy.

Gathering Data

The greatest and fastest way to get any information is from the internet. By just keying in the desired topic or concern, and the answer is yours instantly. Similarly it should be noted here that all information found on the internet is not necessarily accurate or substantiated.

Popularly practiced in Taoism and Daoism, the yin and yang tenants can also be found in most other therapy styles that date back to ancient times. The basis of manipulating the existing energy to produce the balance needed for optimum health and mind conditions is found in almost all.

If one is about to embark on trying to treat one's self with the yin and yang concept as the basic focal point, then some simple ideas can be followed.

If the treatment style chosen includes the use of herbs, the basic principal for guidance purposes would be, any hot disease should be treated with cold herbs, and any cold diseases should be treated with hot herbs.

A simple formula to follow but bearing in mind other corresponding factors should also be studied. Some people actually relate to it this way - a yin disease = a yang cure and a yang disease = a yin cure.

Besides all this, reading testimonial is another good way of assessing the choice made. Most people who have found or experienced good things are more than happy to share it. Likewise the opposite also true and applies, so making a discerning choice is not difficult.

There are a lot of centers and societies dedicated to healing and the enhancement of health. Some are non profit while others are not. The choice lies in the individual freedom.

Chapter 10: The Drawbacks To Not Understanding Yin And Yang

Synopsis

In the ever changing and fast pace of today human existence, people are always looking for the next new exciting thing to try. From medications, to exercises, to therapy sessions. The world is your oyster, so the saying goes.

What You Should Know

The negative side of this vast array of choice is that, people tend to jump onto the next thing without giving enough time, energy and concentration to what has already been started on. Sometimes it's because of lack of any physical progress, sometimes its due to outside pressure and sometimes there is just not enough mental commitment.

Attempting the yin and yang style therapy is no less different. The commitment needed to see any percentage of results must be taken into consideration. Reading up as such information as possible also help to edify the choice made and is a positive contributing factor to the successful of the yin and yang choice made.

Making a concerted attempt to thoroughly understand what it involves and how the yin and yang concept works is also mentally helpful in preparing the mind to accept and work with the choice made.

A lot of benefits can be derived from practicing any therapy that uses the yin and yang tenants as its basic beginning and ending results. While all this is being researched, one must also understand that the results and impacts from making a particular choice is vast and varied and depends on a lot of inter related aspects which vary from person to person.

Another aspect to be wary about when making the choice, is whether or not, the chosen style has an occult elements or not. As with most alternative therapy styles the actual nature of the therapy may be genuine but the practitioner may not be, thus the occult connotations. Questions should be asked and satisfactory answers should be forth coming before making the choice to embark on this venture of holistic healing.

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Chapter 5: Connect

Synopsis

The great thing about this book and the ideas here is that it values how connected the human body is with our minds, emotions, and soul. We are likewise connected to our environment and to one another. You need to strengthen your associations to your loved ones, friends, colleagues, as well as to nature. By executing this, you solidify you place in this mesh and help others--and yourself--feel loved and affirmed.

Link

Not only is it crucial for us to bind together as families and communities, it likewise helps our physical and mental wellness. Fields of study have discovered that individuals with stronger social associations live longer, have less cholesterol and blood pressure, lower physical handicaps, and fewer health risks than individuals who are more separated. You are able to help yourself and help other people by remaining linked.

I wish you to begin by calling or e-mailing somebody just to say "hi" and inquiring how they're doing. If you have lost touch with somebody you'd like to reconnect with, beam that individual an e-mail, call him or her, or write a letter. Propose going out for luncheon or dinner.

Being in nature regenerates and restores physical and mental energy. You'll be astonished by how much more tranquil and grounded you are able to be if you let Mother Nature heal you.

If it's difficult to break loose for a walk, schedule a roundabout way the next time you go to the market or to a restaurant. Pick out a road that takes you by a park or down a street with trees. Period, breathe in, treasure your environment, and just let the energy refill you.

Authoring a letter is so personal. It demonstrates that you took some excess effort and care. Jot a fast "hi" or a note of gratitude, seal the envelope, and as you've pre-stamped them, all you have to do is place it into a postbox.

Devise a regular activity around a shared love or interest. Begin a book club, a women's enterpriser group, or simply arrange for a steady monthly brunch. Here are a few additional ideas:

Volunteer - every month, choose a different project to do as a group. Give your time at a local food bank, set up a group visit to a sick friend, tidy up a community space, or fund-raise for a great cause.

A "gourmet" group - choose a fresh restaurant monthly to try.

Put your resources together - Donate income to cancer research or additional causes that have significance for you.

Animals furnish unconditional love. They likewise help us handle stress. A study of Greater New York stockbrokers who were taking medicine for hypertension, found that when stockbrokers took a pet into there homes, their tension levels dropped dramatically. Nearly one-half of them were able to get off of their medicine altogether.

I'd only advise getting a pet if you've time to correctly care for it. If you do, Think about adopting - contact your local animal shelter or visit the Pet Finder site to find pet shelters and rescue groups in your region.

Wrapping Up

You would like to de-stress, but where to start? Work stress alone has been associated to depression, heart conditions, and additional ailments. Short of switching jobs, how may you de-stress to help you unwind? How do you make time for acquaintances, loved ones, and leisure? Skin is the body's mirror of our inside health and wellness, both physical and emotional. For instance, drawn-out stress may affect appearance and speed up aging of the skin. Make sure you discover ways to de-stress.

Our minds and bodies are perpetually processing food, drink, sentiments, and emotions. In our one hundred mile per minute existence, we may easily feel deluged. I'd like you to take one day each week or month to pause and clear the mental and physical load.

Oscar Fingal O'Flahertie Wills Wilde stated, "To return to my youth I'd do anything in the world, except work out, arise early, or be honorable" Do you occasionally feel like doing anything but exercise? Most of us do... but exercise is important make sure you do it.

Many individuals literally have bags of vitamins and supplements they're using. A few are recommended by acquaintances and others by health food market clerks. A directed, focused approach saves time and money. Make sure to get a good handle on what supplements you actually need.

If you've completed this book, compliment yourself. You've taken huge steps towards bettering your health, increasing your well-being, and becoming more resilient to tension. Hopefully, you'll continue to be prompted daily to embrace and value the beauty of life. As always before making any changes to diet, exercie, etc... Make sure to speak to your doctor.

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Part Two: My System

“The Five Steps to Profit” by, Karin Haworth

An Outline:

Step 1. Problem–Look at the problems you've had in your business. Look for a group of people in your niche, people who are desperate for a solution to one common problem, preferably one you have personally encountered.

Step 2. Provide –Provide the Solution to that problem, one you developed or found along the way and applied to your own business.

Step 3. Proof—Give them the proof that you document. And show them how it will clear up their problem.

Step 4. Product—Offer the product that reflects the problem, solution, and proof. Launch it!

Step 5. Profit—Resolving their situation brings profit for them and for you... ...Whoo Hoo!

More Detail: Step One - Find the Problem...

Begin with yourself. Look at the challenges you've had in your experience online, so far (Problems that left you chained to a cloudy head space.)

It could be something like having trouble creating a high-converting squeeze page, creating a squeeze page in the first place, or how to get Facebook friends to your blog and then to your e-mail list. (If you are too new for that, don't worry, just continue on with this guide.)

Affiliates: Look for the product that fulfills the problem you choose.

Plus, if you look deeply enough and take your time, you'll see the most common problems that folks are having—those are what you want. Just remember to settle on one that meets the aforementioned guidelines: passionate – practical – profitable – proven.

Step Two - Provide the Solution...

Affiliates: Watch for the product that will offer the best solution to the problem you've chosen.

The warriorforum.com is a great place to find your solution to the problem you've selected. Check where products are sold for the popular solutions, like ClickBank, JVZoo and Warrior+Plus.

Also, Google your problem eg,. “squeeze page creation” (put it in quotes). You will be amazed at the amount of solutions you find in the world of 'Google'. Once you settle on your solution, ask yourself...if the solution you have selected, stands up to the same guidelines as for the your chosen problem? passionate – practical – profitable – proven

Too many marketers think, “Heck, I'll figure it out along the way,” and they take a shortcut to Glory...so they think. This is to their failure, as eventually, the truth is discovered.

To them, if it makes money, that's all that counts. So, the solution they find doesn't reflect a desire to help solve anyone's problem. And the worst of it is, no one has been helped with their fake and flimsy guidance and so-called solutions...least of all, themselves.

Affiliates: Stay clear of theses product owners.

Remember, “Teach Only What You Know.” --Derrick Van Dyke You do not have to be an expert to land on an amazing solution. You just need to know more than the people you are teaching.

Step Three - Get the Proof...

Once you've decided on the problem and your solution, begin applying that solution to the problem and in your business.

If you have decided on a problem with which you had no experience, (new challenges pop up more and more now) apply it to your business anyway. See if and how it works for you.

Affiliates: Try the product before promoting (that's your proof). In any case, you can ask others to use your chosen solution in their businesses and then provide you with their results, which can lead to testimonials.

Screen shots and testimonials of conversion rates and financial success are undeniable proof. You can do an internal launch with selected JVs to help with getting that proof as well. Document all of your successes because, that will ensure your overall success!

Remember this FACT: People can be taken advantage of with a solution that is not honorable. But in time most will eventually see that there is, in reality, no proof.

But, I think you are a person who takes the time to document your proof with integrity; otherwise you wouldn't be reading this. Therefore, you are easily able to provide the undeniable proof required, because you are willing to learn and apply the solution to the problem. You are preparing to teach and to guide these desperate people. The best part is, they will come back for your entire system.

Step Four - Offer the Product...

You have discovered a common problem that many people have; you have found the solution that solves that common problem. And you applied the solution to your business. Perhaps you asked a select group to do the same in their businesses, for you.

Finally, you have documented your success findings, giving you the proof required by the public. It is the undeniable proof people require before they buy. So what you now have is a Product ready to be offered to the public. It is a product made up of a Problem, a Solution, and the Proof that the Problem is Solved by Providing the Solution you found. You are ready to launch your product. That is another guide, however.

Step Five - Receive the Profit...

Be sure Paypal account is properly set up. And realize that after everything you've done with great determination and passion, you are now ready to receive the Profit that you and all involved, so well deserve. So, pack your bags and get out of Dodge! Be humble and yet, confident. Be ready for your next one.

Part Three: My Personal Example

Four years ago, I could not even create a squeeze page; and back then, OptimizePress was the method to use. However, that was a PROBLEM. I couldn't use it easily, so I asked my son, Derrick Van Dyke, to make them all for me.

He got tired of that pretty quick, as you can imagine. ;-) So here's what happened. One day, I asked this question: "What if a WordPress plugin could be made that would create squeeze pages, easily…is that possible?"

I knew that would be the solution, so I partnered with the best programmer I knew. Yes, fortunately for me, it was Derrick Van Dyke.