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CHAPTER 5 Does Content Matter?
Writing About What You Love?
That's the most common cliche amongst bloggers, online experts and internet entrepreneurs. I'm sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you're passionate about. You need to enjoy it, else it won't work.
I used to agree with it, one hundred percent. Lately, however, I started calling into question that rule. Creating a site on a topic that you love is certainly a great technique, and it does work well for many individuals, but I'm not sure if it's the only way to go. The first flaw I see on that rule is the following fact: if the niche or topic you love isn't a profitable one, it will be pretty hard to make a lot of money online with it no matter what you do.
Suppose you love tea. Should you write about it if you want to make money online? I am not sure. You could certainly create a popular website around tea, but if you decided to go with a more profitable niche instead, while putting the same effort and time, you could end up making much more income.
One argument that people use to back up the “you got write about what you love” theory is the fact that if you choose a topic merely because it is profitable, soon you will lose the motivation. If you write about something you love, on the other hand, you will have content for years to come. This is partially true, but not completely, because some people get motivated by the pure desire of making money or becoming successful.
In other words, if they start a website on a profitable niche and see that their efforts is bringing a good amount of money, they will get motivated no matter what the topic is. They will even do research and learn about it if needed. So what is my position now? I think that both strategies can work.
Choosing a niche or topic because you love it is a good route to success, but choosing a profitable one and approaching it scientifically can be equally successful.
Unless you have your niche idea planned out it can take a little bit of research on finding your niche. Try looking at some of the more important factors when it comes to choosing a niche:
What gives you energy and excites you? If you blog about your passion, you are never going to struggle for content.
If you have an expert hobby or job role then you have a distinct advantage over everyone who is interested in your niche. You are already and authority.
You may not be an expert, but you may have the knowledge to create a lot of good content. This way you can create a lot of content for the search engines.
By learning your niche and making it your focus or business, you can take an audience on your journey from novice to expert. This is a very good way to create community.
Try blogging about hot topics and trends? This doesn’t tend to be sustainable, but can be good for short term niche blogging and Google traffic as the current niches are hot.
Whatever you do, try to take on a niche that you are not going to run out if content with and what has the potential to make money.
CHAPTER 6 Can Income Streams be Made?
Making Money, Fact? Or fiction?
If I speak about the subject of blogging, folks roll their eyes or smile in an “I do not understand but okay” kind of way. If I bring up the fact that I make income blogging, however, I abruptly have their attention.
The concept seems easy enough. I write about issues in my niches, individuals read it, and I make profit from the advertising be it whichever form I use. To those of us who’ve been doing it for a while, it's simple. To the novice blogger who is just getting in the business, all the same, it is important to recognize what you are getting into.
If you are new to blogging and interested in doing it for earnings, here are a couple things to bear in mind before dedicating yourself.
Blogging is simple. Blogging for profit is harder. I will not go as far as to say it is hard to draw a secondary income from blogging, but it is definitely harder than most individuals think. It is not just about creating material and slapping up some advertisements from respective companies or affiliates. Good writing, proper tinplating, advertisement placement, developing an audience... there are a lot of skills required to make a blog fruitful, all of which you will need to learn.
You need to blog for the long run or not at all. A vast majority of blogs bomb in the first few months, falling under neglect and disuse. A Couple blogs see earnings during the first few months. Unless you are able to stick with it for at least a year, you will probably never see any return for your effort, although there are some exceptions. Pick a niche that you enjoy and stick with it. General purpose or multi-topic blogs have difficulty developing a readership. Brainstorm the topics that you care about most, then pick one and blog about it exclusively.
Start with one blog. If you have a lot of items on your list of possible topics, don’t give in to the temptation to start a different blog for each one. By dividing your effort between several blogs, you increase the likelihood that all of them will fail. Put all of your effort into one blog to start. Once you get the hang of things, then you might consider branching out with additional blogs.
If you’re unsure, test drive it. The fact is that many people do not have the drive or stamina to blog for income successfully. If you are not sure, try a starter blog on a free service such as Blogger or WordPress.com. Feel it out for a few weeks. If, by the end of this time, you have stuck with it and find you like blogging is right for you, go ahead and commit to the effort. This advice applies equally well to test driving new topics if you’re unsure what to write about.
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Chapter 6 Arrange The Ads In Your E-book
Though not widely accepted at the moment arranging ads for eBooks is fast gaining some level of popularity. The revenue earner is nowhere near phenomenal yet is would be something interesting and beneficial to consider.
The popular question that is currently hotly debated is whether or not eBooks should feature ads and if so how much should the authors receive in terms of revenue percentages.
Some eBook designers are now including platforms for advertising applications to facilitate revenue earning possibilities. Though it is still considered unfamiliar territory there are visible concerted efforts made to tap into this possibility for the future.
Attracting advertisers to the eBooks is an ongoing exercise but unlike other media there is some level of ambiguity when it comes to the accurate projection of sales derived from eBooks.
Some advertising can be comfortably applied to the particular device or brand author with a proven track record for sales to the digital versions made.
Then there is the possibility of garnering smaller advertising revenue projections which might be available to a target based audience for specific content. However meaningful projections of sales percentages which are to be based on corresponding advertising costs may prove to be rather difficult.
There are also those that are quite against the idea of including ads in the eBook style of publications as it is currently perceived to be somewhat annoying and cumbersome.
Those who choose not to be interrupted by such ads basically down load applications that stop such interruptions adequately thus defeating the overall intentions of advertising in the first place.
There is also the issue of interactive availability and color screen help when it comes to viewing the ad on eBook. To date both these issues though being addressed by the relevant experts it has reached a level where the eBook user gets optimum quality visual effects.
Chapter 7 Decide What Extras To Include In Your E-book Package
Designing an eBook is no longer just that. There should be other beneficial element added to the general make up of the eBook to make it more competitive. Exploring the various possibilities would be advantageous and definitely create the platform for more interest and revenue earnings.
The first and important step to take would be to ensure the material posted is done in a PDF format although HTML versions are also acceptable though not as accommodating. Apart from the revenue earning potential there is also the fact that eBooks present opportunities that ordinary printed information lacks.
Without restrictions in place such as using incompatible formats, the viewer should be able to access many platforms from the actual article posted. Understanding that simply be default the PDF format is searchable thus making is especially user friendly for “how to” eBook contents and other styles of reference works.
From the viewers point of view, finding and accessing information should be made easy and quick therefore making the text “clickable” would be advantageous.
Being able to click on a particular chapter, title or any segment and then having it immediately pop up is something that would be time and energy saving thus be looked upon favorably.
Providing further extras such as facilitating a link on the eBook that opens a web page or even starts an email is also a good idea. With this facility the viewer can easily make other references from different sources and also access web links.
The email pop up can be used to get immediate feedback from the viewer which would help the host to address any shortcomings.
Making recommendations on other products, services or businesses can also be done in the eBook. When the viewer clicks through to the site where the new information is being posted the affiliate program can then bring in extra revenue to the host.
Chapter 8 Market your E-book Depending On Its Use
Having a great eBook but marketing it without any real direction will bring about less than desirable results. Knowing the eBook contents and matching it with the target audience that will find the content suitable for their needs is an important factor to look into if the desired success rate is to be achieved.
Creating a market that is well served with the particular eBook is always a good idea and putting the relevant tool into practice to ensure this end will allow the eBook to be sold according to its particular niche market.
Once this is established more viewers will be interested in making a firm purchase.
Understanding that the eBook creator may not always be an authority on the current needs of the viewing public is a humble place to start.
Doing some research or arming one’s self with supporting information before the niche market is approached for the purpose of getting the eBook well received should be done at the very onset of deciding the marketing strategy.
Conducting surveys, keeping abreast with current comments on blogs, reading material from popular forums or any other information that can shed light on the perceptions toward the content of the eBook in the market will assist the eBook owner to make better judgments on who would be best served by viewing the said eBook.
This would then enable the owner to focus the attention on this group to promote the book to.
Understanding the customer is basically looking for real solutions when they source for eBooks will also assist in being able to promote the eBook according to its use. The target audience should be able to connect with the material in the eBook if it is to achieve any level of success.
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There are no signs that the growth of WordPress is going to slow, but what is known is that as more users come on board, the security risk grows higher. It is the responsibility of each user to make sure their site is as secure as possible. Let’s look at 6 WordPress security tips to protect your WordPress site from the danger of hacking.
#1 Stay Current - is very important that you stay current and up to date with your WordPress site including plugins and themes.
#2 Increase the Strength of Your Password -We hear a lot about strong passwords and yet we still create passwords that are weak and easy for hackers to obtain with automated software. Instead create a password that is not a real word and uses lower case, capital case, symbols and numbers - this will give you a strong password that’s less likely to be hacked.
#3 Watch Your File Permission - You should keep an eye on your file permissions. You can set your file permissions with FileZilla.
#4 Use SSL Encryption - SSL Encryption is used to encrypt the data your blog sends out. This means that the data cannot be accessed as it leaves your router, which keeps account information secure. It makes the data difficult to intercept and difficult to decrypt. Usually you have to be prepare for SSL encryption but it’s worth the money. However, WordPress SSL encryption costs you nothing - you just need to add define (‘FORCE_SSL_ADMIN’, true) to your wp-config.php
#5 Use .htaccess - You will find the .htaccess file in the default hosting file, which can be used to block certain IPs.
#6 Always Have a Backup - Regardless of how good your security there is always the risk of being hacked, even if it’s minimal, so you need to back up at least once a week. Backup your data daily and store it offsite, so that if you do find yourself hacked you will have a good backup to get back up and running.
Its Easy to Protect Your WorePress Website Against Security Breaches
If you have a WordPress site, it is very important that you take at least the basic steps to ensure you are secure from hackers. This isn’t really ‘news,’ after all this has been known for a long time, yet still many people do not stop and consider website security when they are creating their sites. They don’t do any reading on the topic because it’s too technical and just plain boring, and far too often people think it won’t happen to them. Therefore, they also don’t do anything to protect their blog or site. The good news is that in under 30 minutes you can improve your security and not spend a dime.
#1 Change the ‘Admin’ Username
The default login for WordPress is ‘admin.’ Trouble is most users just keep it that way, making it incredibly easy for hackers to figure out your user name. Now they are already half logged into your site. Change the ‘admin’ login into something new!
#2 Create a Strong Password
Your WordPress is only as strong as your weakest link, and your password is often that weak link. Hackers use software that scrolls through hundreds of thousands of words looking for a match, which is why you should not be using a real word for your password. You should also not use a logical sequence of letters or numbers. So don’t use your pet’s name, your birthday, your phone number, etc. You can use a password generator to help you if you trouble coming up with a strong password.
#3 Delete & Update
WordPress is known for being weak on security. The reality is WordPress is only insecure when the users do not keep it current. Any part of your website that isn’t running the latest version is always at a risk of being hacked. Hackers are constantly looking for vulnerabilities and if you aren’t staying current you are at risk. So make sure you are running the most current version of WordPress, installed plugins and installed themes.
#4 Limit the Login Attempts
Install a plugin that will limit the number of times a person can try to login before the site shuts them down. The Limit Login Attempts plugin is one good choice. When you limit the number of times one can try to access your site, you reduce the likelihood of being hacked.
That’s it - there’s plenty more so don’t stop after you’ve done these four things, but this is a great place to start.
Using a Password Service to Protect Your WordPress Site
It seems all we talk about is creating strong passwords and if you are like most people, you create a password that you thought was solid only to find out it is not. What’s the solution?
Using a password service is a great way to create a strong password and protect your WordPress site.
There are a number of these services - two that come to mind are LastPass and 1 Password. You install the software on your computer and it will create these wild passwords that are up to 50 characters and really just look like gibberish. What’s even better is that it memorizes them for you, because there is no way you could remember these passwords. Then to keep all those passwords secure you use a master password. That way even if your passwords are stolen the hackers are going to need the master password.
A good master password needs to be strong - in fact it’s critical because all your other passwords lay in the balance of this. Follow as many password rules as you can and this one you need to memorize.
You’ll need to memorize your master password and you will also need to memorize any passwords needed to access your computer or if you visit the internet through your television. Apple passwords also often have to be memorized. The passwords you need to memorize shouldn’t be more than a dozen and it will likely be more like 5 or 6.
You will need to be patient as it takes time to transition your entire life online to a password service. You’ll be surprised at just how often you use passwords. Think about it - every time you login somewhere you use a user ID and a password. Getting the system up and functioning completely can be a real challenge, but stick with it, because eventually you will be far more secure and have way less passwords to remember.
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Write Short, Clear and Compelling Subject Lines
Half the job of drafting good email copy is nailing the subject line. This is important because the subject line is the first thing your subscribers see before they open the email and they wouldn't bother reading the email if the subject line doesn't pique their interest.
Keep the following in mind when crafting subject lines:
1. Actionable language generates the desired effect. Actionable language doesn't necessarily describe verbs -though they help. Actionable words tell the recipient what they can do with the information provided. For instance a subject line that reads "Take Mom To Brunch" is bound to pique interest.
2. Personalize if possible. Highly segmented emails always have better open rates. This would explain why the best email copy is the one you write to ONE person. Find a way to personalize the subject line and then work on providing relevant content to the recipient.
3. The subject line needs to be clear first, then you can worry about making it catchy. If after drafting the subject line, you find that you can make it funny, cute, catchy, whimsical or whatever, then by all means, go for it. But never sacrifice clarity in order to add some entertainment value.
Ask Questions And Try to Convey a Sense of Urgency
When you ask questions in the subject line you effectively pique your subscribers' interest and get them to read the email. One way to do this is to include time-sensitive promotions or some deadline they could miss. Even when working with a limited number of words you can still convey urgency by making it sound as is everyone is attending the event so the readers feel as if they'll get left out.
Appeal to The Subscribers' Self Interest
At the end of the day, the customers only care about services and products in the context of their specific needs. As a way to address this, your copy should go beyond explaining the features of what you're selling, and explicitly describe all the benefits of the product or service. Remember features tell, but benefits sell.
Imagine you're selling an onion on your sales copy, and so you start out describing what an onion is, its special features and so on. This information will have answered the "what", instead of "how" and "why" the subscriber should purchase the onion. If however you explained the benefits thereof, such as how the onion could spice up a recipe, or how it lowers calorie content, the reader will be interested.
Use Design Effectively
Most sales emails contain some form of design and that can enhance the message but try to support the message in the email- not detract from it. Effective design makes it easy and fun for readers to engage with the content. It may contain neat and visible social media icons, and use clear prompts and simple buttons to guide the reader through the text.
Use design sparingly if you don't have enough experience with it. Several elements can make the purpose of design backfire on you: for instance all capitalized or bolded text, white typing done over a over light background- which makes it difficult to read text, or a tiny call to action. Support your message with a captivating photo, good color contrast and clear call to action.
Deliver What Your Subject Line promises
It is absolutely crucial for your email message to deliver what the subject line promises. If your readers don't get what they're promised, click-through rates will tumble and over time you won't have any open rates to speak of.
Make sure the message body doesn't disappoint and you should have significantly high open and click-through rates.
Draft a Compelling Message
So now that you have that catchy subject line and you've grabbed the reader's attention, how do craft copy that will keep them engaged, informed and ready to click? Several issues have to be considered here.
1. Establish relevancy. It takes more than a catchy name tag for your email to yield results: you have to start by establishing relevancy so they have a reason to read the material.
2. Write in the second person. This ensures you orient the copy towards the recipient, as opposed to yourself. A typical sales copy contains numerous instances where the words "you" and "yours'" are used.
3. Be brief. In cases where you know plenty about the topic, you might be tempted to shove in an entire life story into the copy, but don't. Few people read marketing emails word for word; so find a way to summarize whatever information you have to offer and allow the reader to quickly scan the document and still get the most important information.
Pump Up Your CTA With Actionable Language
Yes even emails have calls-to-action! Or at least the good ones do; and its up to you to make sure to include a button-effective call to action. This means using language that is clear and succinct, and that is action-oriented.
Keep in mind though, not all email clients will render you fancy HTML copy, and not all recipients will choose to display them.
You may rely on plain text with a clear, perhaps hyper-linked call to action so your readers do something about the information offered. Ultimately you want the reader to click on your call to action so it might not matter how many images or bolded words you have, if they don't lead to clicks, they're not being used properly.
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Chapter 7: Chart Your Progress
Summary
Keep aware of how you are changing for the better. It encourages you to keep changing for the better.
Chart Your Progress
A very important thing for you to do when you are on a fitness program is to keep checking how you are progressing. This can keep you highly motivated, especially when you see that you are becoming what you want yourself to become.
So, when you are on a diet program, weigh yourself often, doesn't matter even if you do it several times a day. When you are jogging, check how many steps you can climb without breathing. When you are working out at the gym, keep checking your abs and chest. When you are on a program to improve your blood sugar level or your blood pressure, keep monitoring yourself. In fact, go for more frequent physical checkups just to see how well you are progressing.
Humans are very much result-oriented people. We want to see facts and figures - we want to see things as raw as they can be. This is the reason why charting your progress continuously can help you immensely.
When you see that your waist size has come down from 38" to 36", when you see that you can get into skimpier shorts, when you see that you are closer to touching your toes than before, you become very much pleased with yourself. You see that your efforts are bearing fruit. This keeps the fire burning.
Initially, you will want to monitor yourself quite often. Your family may even mock you for that. But it doesn't matter. You need to know where you are heading. So keep looking as much as you want. It is only when you are in love with your body that you will think of doing something for it. And no one loves your body more than you, so the onus of making it fitter and healthier is entirely on you.
You have every right to know how your body is shaping up. The best part is that this eggs you on to do better for your body. So keep monitoring yourself and keep working out to your heart's content.
Chapter 8: Keep the Motivation On - Give Yourself Incentives
Summary
Rewarding yourself is one of the best ways to ensure that you keep doing the right things.
Keep the Motivation On - Give Yourself Incentives
Time and again, reward yourself for your achievements. However, don't reward yourself with a food treat; that will only make matters worse. In any case, we are too much fixated on food. When we are happy, the first thing that comes to our mind is a treat that involves the worst kinds of unhealthy foods possible. And this is what brings on most of the health problems that we face today. We could do much better from a health point of view if we cured our fixation with food.
But you could always give yourself a healthy incentive. You could go on a trip, for example. You could take a break from work and simply hang out at home, watching DVDs. Or you could cook a healthy meal all by yourself at home if that interests you.
However, the best incentive is looking in the mirror. When you see the improved shape you are in, you will want to congratulate yourself. In fact, you should keep some of your old photos for comparison. When you know how well you have turned out so far, you will want to go all the way. You will feel that it is quite possible for you to take further steps.
Go shopping. Buy clothes that fit your newly reworked body. You will be so happy about buying jeans that are two sizes smaller. You will feel you have achieved something special.
You have to understand something here - When you measure yourself at home and see that you have reduced, you are happy. But you become much happier when you reward yourself for it. When you buy smaller waist jeans you see the practical connotations of your fitness program. You actually see the benefits. This is what motivates you to keep working on in the future. If you see these benefits and then begin rewarding yourself for it, you will see that you are able to push you toward better health and fitness achievements.
Chapter 9: Head to the Gym... Even if You Don’t Want to
Summary
Get yourself to the gym each day, even if you don't think you want to work out. Just heading out to the gym can help you immensely.
Head to the Gym... Even if You Don't Want to
One of the ways in which you can motivate to keep working out is by simply taking the effort to go to the gym. Research shows that most people who quit their gyms don't do it because the exercises are too stressful to them; they do it just because they don't want to make the trip to the gym! Sounds corny, but it is true. If you have joined a gym before, you will be aware of this feeling. You don't mind the exercises, but you do feel bored about putting on your gym gear and heading out to the gym, which is probably too early in the morning for you.
If you don't want to go to the gym on one particular day, try this ruse. Try telling yourself that you will just warm up a bit on the treadmill and then move out. Tell yourself that you won't do anything that needs you to exert much. When you convince yourself that way, you are likelier to head to the gym.
But when you are there, you will see a change happening in your way of thinking. When you see all those people diligently working out there, you will get motivated too. And when you start out on the treadmill, you will find that your stamina is building. When that happens, you will tell yourself that you could try one more exercise. You might go on to the exercise bike. That may induce you to go to the weights and then the resistance training and so on. Sooner than you think, you will find that you have had your complete workout!
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13. Be specific
Niche writers are much more likely to get repeat customers and better reputations. When you purchase your Private Label Rights you probably will get something that is appeal to a more general audience. You can tweak it to hit a specific market yourself or you can hire someone to do it. For example, if the article is about health food you could write about health food in the west coast.
You can become niche by concentrating on certain topics or concentrating on certain regions. In cooking you can enter niche by writing about various ethnic cuisines. The more specific the easier it is to become an expert on that subject. The drawback is that you are also limiting you audience.
So what you do is make an e-book about how to work at home and tweak it so that it can be about:
Work at home dad
Work at home mom
Work at home abroad
Equipment that is needed for working at home
The advantages of working at home for your family life
There are so many possibilities that you really have that one E-book can become fifteen. So you can really have a page on that specific niche that doesn’t get that many hits but the cumulative effect of all the sites that have specific information should be huge. You should be getting tons of hits from people who are passionate about their specific niche.
If there was something that you had to do in this article this is the one! Of all the tricks that can make you money this is probably the one that you cannot ignore. People are more interested in things that are specific to them.
14. Changing the medium of the material
Remember when everyone was going crazy over changing the CD than suddenly it was the DVD until it became the Blu-ray. Who knows what is coming next, the only thing you can be sure of is the band wagon effect. Yep, pretty much people would be more impressed with the same media but different format.
You can also change audiobooks into eBooks. It’s not just the next new thing that makes people want to try something else some people might legitimately like that format better. Some people don’t like to listen to books and love to read them. Some people like to listen to books on their car, some on their mp3 players and so on. So the important thing to realize that having the same material in multiple formats and mediums is an excellent way to expand your market base.
Example: / have Private Label Rights of audiobooks on how to make money online, it sells great to the crowd that likes to listen to them on the car and listen to it on their MP3 players. It does pretty well, however the sales taper off. I than transcribe it onto an eBook. A new market opens up, people who want to read it on their ipad or computer will buy it. People who want to read it on their kindle will also buy it. That is a simple way to really expand your market.
If you are incredibly talented you can create your own medium. Maybe you are talented animator and you can create animations that tell the story in a new and interesting way. Maybe you are a musician who can sing the audio book or a poet who can change the words so that they become very poetic. What is important is that creating a new medium will draw interest and might even overshadow whatever material there is.
15. Lead generation
Leads won’t always just appear and land on your lap you have to work for some of those leads. One of the best ways to generate leads and hype is through webinars. If for example you are an expert on a niche topic like Korean BBQ you can offer free webinars on how to cook it. For people to sign up they need to fill in a form with the information you need so that you can market products to them later.
Remember that you can actually pitch your product after the workshop. If for example you were showing them how to cook Korean bbq you can pitch your own Korean bbq sauce and show them where they can buy it.
You can also do this by doing live speaking engagements. These days fame in the blogosphere and web communities can translate into real world fame. So if you have an established name online don’t be afraid to give speeches at meetings and even in the city chamber of commerce.
You can gather email leads or even connect with people on social media where you can start marketing your product to them. The best thing about this is that you can approach and target specific groups by finding the right group that fits the specific demographic. For example if you are selling work at home seminars you can give speeches at schools to graduating students.
You are probably asking how this connects to Private Label Rights. Well, once you engage and get these leads it’s the Private Label Rights that will start getting them to know more about your product. You can even initiate a drip campaign where you send them email every week telling them a little more about your product.
Leads are basically the backbone of your marketing. Once you have lots of leads you need to figure out how to convert them into sales. Most companies have an elaborate sales funnel that they design but in reality if you have a compelling story and product you can probably close a good percentage of those leads.
Brand New List Building Videos Show How To Build Your First Profitable List… Great for Beginners!
If you are a complete beginner who aimed to make money online. Building your email list is necessary to get started.
Many you are now asking yourself, 'how am I going to do that?'. Well this video series will walk you through the process of building your first profitable online business.
Below are the information that you will immediately learn:
Introduction and Tools You'll Need To Get Started
Choosing A Profitable Niche
Getting A Domain and Hosting Account
Installing Wordpress and An Awesome Plugin
Choosing A Paid Offer
Creating Your Free Offer
Setting Up Your Squeeze and Download Pages
Creating Your First List and Optin Form
Adding Followup and Broadcast Messages
Proven Free and Low Cost Traffic Methods
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Before you treat your fish for any disease, check the water chemistry. Toxic levels of Ammonia, Nitrites and Nitrates are extremely harmful and weaken your betta's immune system resulting in illness. Many petstores will test your water for free. Liquid tests are much more accurate than strip tests.
If your fish look like they are lethargic, gasping for air or are swimming head down do a water change immediately because they probably have nitrate, nitrite, or ammonia poisoning. Do not use chemicals to remove them as they are ineffective. Prime does remove nitrites/nitrates but it is still most effective to do a water change.
Extreme pH variation can also cause illness. Sand and porous rocks like sandstone or lava rock make water more basic (>7.0) while Indian almond leaves, peat moss and oak leaves make the water more acidic (<7.0). Are there chlorinates in the water? Did you forget to add the water conditioner? If so, quickly add your water conditioner!! Many issues can be cured by a simple water change so it should be the first thing you try. Conservative treatment versus medication There are two ways to treat a sick fish. One is the conservative route. It involves increased water changes and (usually) salt treatments. The other route is using medication. There are some illnesses that respond better to medication than water changes and salt, however most illnesses can be cured simply with a bit of TLC and salt. In general, you should always attempt conservative treatment methods before using medicines as medicines can be hard on your fish’s internal organs and over using medicine or not completing the treatment cycle can result in the creation of medicine-resistance bugs. Therapeutic additives There are a number of things you can do for your betta to reduce stress and support their immune system. Indian Almond leaves, tannins, black water extracts, and peat moss pellets are all things that you can add to help prevent illness or help recovery. API Stress Coat and Kordon’s Fish Protector are water conditioners/additives that help slime coat production and skin repair. They can be added at any time of signs of illness. True fungal infections Symptoms: White cottony like patches on its body or head, Lethargic, Not eating, Clamped Fins, Pale Colors. Treatment: Conservative: Lower temperature below 76* F and treat with Aq.Salt at 1 tsp/gal. Increase water changes to 100% daily. Replace accurate amount of salt following water changes. Never continue salt treatments for more than 10 days. Medication: If Conservative treatment is ineffective after 10 days or you see the fungus spread rapidly during the course of conservative treatment, move to medication. Add “Fungus Eliminator” by Jungle, API Erythromycin, API Fungus Cure, API Triple Sulfa, OR Mardel’s Maracyn II. Change water every day and add a new dose of the same medication. Continue until all fungus has disappeared. Tail rot or fin rot Symptoms: Betta’s fins and/or tail seem to be getting shorter and shorter or they seem to be falling apart and dissolving, Black or red along the edge of the betta’s fins/tail, Bloody tips, Behavior may not change. Treatment: Conservative: Treat with Aq.Salt at 1 tsp/gal. Increase water changes to 100% daily. Replace accurate amount of salt following water changes. Add Stress Coat to help repair tissue. If there is little to no improvement within the first 5 days, you can increase the salt dosage gradually to 2tsp/gal but do not continue any salt treatments past 10 days. Medication: If Conservative treatment is ineffective use API Tetracycline, API Fungus Cure, API Triple Sulfa, OR API Erythromycin. Also add Stress Coat to help regrowth. Continue until fins/tail stop receding and start showing some new growth. Advanced fin and tail rot Symptoms: Fins and or tail start rotting away, usually starting from the edge, but sometimes it starts at the base of the fin (especially dorsal) and attacks the body directly. Diseases progresses rapidly as the tissues are being eaten away. Once fins have been consumed, rot will proceed onto the body. At this stage the disease is hard to reverse although the betta might continue to live for months if treated properly. If not treated, it will die promptly. Treatment: If the rot has advanced onto the body, skip conservative treatment. Do 100% daily water changes. Use a combination of Fungus Eliminator and Tetracycline. Continue until fins/tail stop receding and start showing some new growth. It may take up to 4 weeks to work, so don’t give up. Fin biting Symptoms: Not to be confused with Fin/Tail Rot, Fin or Tail biting is when a betta bites his own tail, tearing off pieces. Fins will be ragged, they will look like there are chunks missing, Fin loss can occur overnight, The tips of the fins are clean, no black or red edging, You may spot him swimming in circles, chasing his tail, There may be no other behavioral change. Treatment: bettas bite their own tails out of boredom or misplaced aggression. To cure his boredom, try getting him a larger tank, move things around in the tank to spark his interest, put a mirror up to the tank a few times per day to let him exercise, offer a variety of foods, get him some tank mates (research into this first though), or put his tank next to another betta’s tank ect... Owners of fin biters often have to deal with their tendency for a lifetime but do what you can to draw his attention from his fins. When your betta does have a fin biting episode, it is important to keep his water extra clean to prevent infection. You can treat him for a few days with Aquarium Salt until you see regrowth but you do not want to overuse it. Using Stress Coat as the water conditioner will help fin regrowth. Ick Symptoms: betta has white dots (looks like he was sprinkled with salt) all over his body and head, even eyes. Fethargic, No appetite, Clamped Fins, Might dart and scratching against decor Treatment: You can treat Ick either conservatively or with medication. Ick is a parasite. Because ick is contagious, it is preferable to treat the whole tank when one fish is found to have it. Ick is temperature sensitive: Feave your betta in the community tank and raise temperature to 85 F. Then you can choose to treat with salt or medication. Conservative: Add 1 tsp/gal Aquarium Salt 3 times, 12 hours apart so that you end up with 3 times the normal concentration. Perform daily 100% water changes to remove fallen parasites before they can reproduce. Replace the water with the right amount of salt. Do not continue this treatment for more than 14 days. If it fails or you do not want to use salt, treat with Jungle’s Parasite Clear, API Super Ick Cure, or Kordon Rid Ich Plus. If your betta lives in a jar/bowl, then it can be difficult to heat the water. There are heaters for smaller containers, but you can also float the quarantine container in a larger heated tank during treatment. Do a full water change every day and add an appropriate amount of medication to the water.
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Chapter 8: 5 More Things You Can Start Right Away
Summary
Here are 5 more things for leaving your legacy that you can start implementing this very moment.
5 More Things You Can Start Right Away
Emperor Shahjehan built the Taj Mahal. Mikhail Gorbachev left behind his legacy of 'glasnost' reform. Jerry Lee Lewis gave us 'Great balls of Fire!' What towering triumph will you leave behind? Relax; it doesn't have to be something as colossal as the Statue of Liberty. Here are 5 simple ways you can work on your own legacy right now:-
Institute a Foundation. Use your resources and assets to set up a foundation that will benefit needy people and causes. Prepare a will that assigns funds to non-profit organizations of your choice.
Go Viral. Record a song or shoot a video with your cell phone camera and upload it to YouTube. You could even just be expressing your views in a different way that resonates with viewers out there. Before you know it, your clip may go viral and gain thousands and millions of hits, thus getting enshrined in the cyberspace halls of fame.
Make lemonade. Not literally of course. When fate hands you a lemon, you must get up and make lemonade! Every adversity holds opportunities for you to create a new legacy. Is your locality struck by a typhoon? Volunteer with the emergency services. Lost a dear one to a dreaded illness? Study and speak out about that disease. Christopher Reeves showed he was a true Superman when he campaigned for better research, even while he was bound in his wheelchair!
Heal your family. Every family carries down the burdens of old feuds and attitudes. Trace out all your family members and draw a family tree. Resolve your differences and bring everyone together this Thanksgiving. Your happy great grandchildren will remember your unifying legacy.
Gift something unusual. This is something very simple you can do. Instead of the usual knick knacks from the mall, give your friends something different this season. It could be a whole tree planted in their garden, or a photo book with your memories with them or a paid course to study a new language! They will remember you as a friend who was unique and who made a difference in their lives.
Chapter 9: Run and Spread the Message
Summary
You have to let people know.
Run and Spread the Message
Serge Roetheli of Switzerland began his run around the world in 2000 at the age of 47, eventually covering 37 countries in 6 continents. Rosie Swale-Pope of England began running at 57 years of age and covered over 20,000 miles in her run around the world. Paul Staso, an ultra endurance athlete and founder of PACE Fitness Foundation who has also run across the US says that over 200 people have run across the United States, with a dozen or so actually running solo. What guts!
What is it that makes people run across countries and even the world? In the celebrated film 'Forrest Gump', the main character played by Tom Flanks gets up one morning and starts running, traversing the US 3-4 over five years.
When asked why he ran, Gump says - 'Because I felt like running'. There is something inside us that often makes us want to leave our mediocre lives behind and just run free. And in that free run of our life, we can create a new legacy.
Brian Stark, an English teacher who ran across the country, has this to say - 'I thought my body would be a withering mass after a thousand miles, but it kept getting stronger.'
Many people have coupled their running or travelling across states or countries with a distinct message that they want to spread wherever they go. So you can Run for Peace or 'run to raise funds for cancer research' or 'run for reform'. If physical limitations do not permit you to run, you can drive or simply travel all over, holding meetings or talking to people to spread your unique message.
It is not uncommon to hear of individuals packing some stuff onto a bicycle in India and travelling all over with a simple placard on the bike's front. It is a simple and humble act, but it touches the hearts of people and it brings about change. That simple man on a cycle is creating his own legacy.
Chapter 10: Plant Seeds, Many Seeds
Summary
It is your seeds that shall eventually bear fruit.
Plant Seeds, Many Seeds
18th century America tells us of a man named Johnny Appleseed who went all over the land planting apple seeds. After he had traveled to the end of his journey, he would return along the same path, tending to the little trees that had grown and plating new ones. A vast network of nurseries and grown trees stands today as the legacy of John Chapman, an American pioneer nurseryman, who came to be known as the legendary John Appleseed.
Johnny Appleseed left behind an estate of over 1,200 acres of valuable nurseries, worth millions even then, and far more now. Johnny Appleseed Elementary School now stands in Leominster, Massachusetts, his birthplace.
You can start planting seeds today to institute your own legacy.
You can take this lesson literally and start planting seeds and trees in your neighborhood or all over your state. The environment will be richer for your action and the communities around those trees will naturally benefit from them. If you plant an acorn today, you may not live to see it become a giant oak tree, but your descendants and those who take shelter in the shade of that tree will give thanks to you and your legacy.
Or you can take a metaphorical view and start planting the seeds of education in the garden of young minds. Teach young people whatever you know best - a technical skill, moral lessons, share your life skills. Then nurture them regularly by following up and boosting your students to achieve great ideals. Trim their wayward branches and fertilize their roots with continuing advice.
Every great achiever tells of a mentor, someone who educated and inspired them in their lives and careers. You can be that sage in young people's lives.
And in time you will be known as Timothy Oaktree or Guitar Greg or Vanessa Vineyard or even Football Fred!
