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CHAPTER 5 Social Networking and Niche Marketing
Quite assuredly, this is the age of social networking. People are using the Internet as a tool to get in touch with others. Even people living within the same house add each other to their social networking groups. The reason is that there are so many assorted activities that you can do here that it becomes a fun-filled rollercoaster ride rather than just being a means of communication. People are on each other’s social networks much more than ever before, and the rich marketer has definitely not missed out on that fact.
The rich marketer, over the last 10 years, has gone out and created a very strong presence in the social networking world. Keeping up with what they want to do, the rich marketers have pulled the strings to build their strong niches here. They have built niches within niches, and they have increased their marketing practices many times over by just creating such a strong interactive base on these social networking websites.
If you want to make the transition to being the rich marketer as well, you need to understand this fact well. You need to jump up and reach the higher grapes if you want to be special, and in this case, that means the added effort that you might have to put in so that you can make a presence on the social networking websites. At the end of the day, you will find that this really helps you to find your niche, and not only that, you will be able to impress them with what you can do.
You can make people within a social networking group your fan base. You can make these people look up to you for information and reliable resources to do things they want to do. If you are able to work on the trust factor in this manner, you will be able to actually reach out and convert them to being your customers, which is one of the most important things for you to do if you want to become a rich marketer.
Social Networking and Niche Marketing
Creating niche traffic by advertising on social network sites such as Facebook, Twitter and Linkedln is a convenient and easy way to create a network of people who are interested in your services and products.
Advertising campaigns promoted through social networks target products and services to a customer base that is that is more likely to be receptive to them. Customers choose to join your network because they believe they will benefit from the contact with you and your services or products. You are now in a position to capitalize on that trust relationship and provide them with those “extra mile” services that will reward them for their loyalty to your business.
Providing those on your networks with ongoing information and resources will maintain their trust that you are a market leader and therefore a trusted provider of quality goods and services. This more personal contact with the business representatives and the business itself, helps to keep the business relevant to its customers.
Evidence for the success of social networking sites as an important business strategy, is its use by celebrities, companies and other corporations to stimulate interest in their activities and r products. Television channels for example, use social media sites to create interest in their regular television programs and this helps them to maintain top ratings for some shows and to improve ratings for others.
Politicians are increasingly using social networking as tools for their campaigns, highlighting their ability to communicate to a broad spectrum of supporters in a cost effective and efficient manner. .The advantage of social networking is the ability of informal and formal dialogue to take place between business and company in real time and supported by use of video and photo technology.
A strong social network also enables business to link with likeminded businesses and share resources and knowledge of current market trends. In the past, this knowledge has helped Robert make predictions that have guided and driven his business decisions. Creating these networking relationships has the added benefit of providing back links to your website from other websites, an important strategy for Search Engine Optimization.
There is clear evidence of the success of Social Networking as an important marketing strategies for a niche business, When it fails it is often because there have been no strategies developed to maximize the benefits of using this medium. The goal is to actively engage people with you and your products and services so they are regularly updated with not only descriptions, but also with practical ways of using them. This information when tagged with back links to your website will potentially draw a loyal customer base to your website regularly. This traffic will create more sales, than conventional advertising.
Because the content on our social networking site is focused on a niche market, it must focus only on the products and services you are providing and should not include other content, which is not directly related in some way to your business focus.
Social network is possibly the key strategic action you can take to create an environment to sell your products and services. With careful planning, social networking offers you a more consistent approach to advertising and building a niche customer base, than most other forms of advertising and network building.
The Big Three Social Networks
When it is about social networking sites, then the big three social networks of 2014 are Twitter, Facebook and Linkedln. There are countless social networking sites, but there are few sites that have over shadowed all the other social networking sites.
These social networks have given the concept of global village a new dimension; people from all over the world are tied together in one place sharing their life's experiences, ideologies, cultures and even business now. These social networking sites have introduced a new pattern of business by converting a serious medium of business into a social, lighter, and fun filled medium but its objectives are still the same. They are also playing an important role as an online recruitment network.
