Ebook Sample Content Preview:

Chapter 8 - Using Google To Discover The Best Keywords

There are various ways that you can discover which are the best keywords for you to use when you are trying to promote your website. You want to be sure that you use both keywords that are relevant to your site and also to the consumer who will be using these keywords to search for products or services such as what you sell online.

One way to figure out which are the best keywords for you is to use a Google tool. Google is the largest search engine online and there are many different Google tools that are designed to help you figure in ranking in this search engine. You can do research prior to setting up your site to figure out which are the best keywords to use for your site and which will bring in the most searches.

The Google analytics toolbar will let you know which keywords will work best for you. This works with regular keywords to give you an idea of what others will be putting into the search bar to seek out your product or service. In some cases, keyword choices may be obvious. In others, it may not be so obvious.

The Google tool will let you know the number of searches that are performed for each of the keywords that they pull up relevant to your site. You can use this tool to ascertain which are the correct keywords that you should be using in your SEO marketing efforts.

You should take advantage of all of the tools that are offered by Google to get your site up and running. The keyword analysis is one of the many tools that Google offers to help you with your website. Once you have your website up and running, you can submit it to the Google search engine.

Make a list of the keywords and use them in the text that you use to promote your site. The keywords should be part of all of the SEO marketing that you do. You may not be able to use all of the keywords in a given article or blog, but you will want to work with all of them. Some of them will reflect that they are searched more than others.

Also take in to account misspellings. If you have a product that can easily be misspelled, you can capture a great deal of the market if you account for this in your SEO marketing. You may be able to pick up customers who are using an alternate spelling for your product and who land directly on your page rather than others who do not offer the misspelled words in their text.

While it is important to make sure that you have a website that appears grammatically correct and does not contain any glaring errors, it is just as important to attract people to that website. You can do this creatively by making use of the misspellings that many people will use when they are searching for your item.

Ebook Sample Content Preview:

Touching and being touched is something every healthy relationship should experience daily and as frequently as possible. The need for touch is very primal and basic, and stroking this desire will leave both parties feeling cherished and fulfilled. It should be understood that not all touching should ideally lead to some form of sexual activity, as this is not only pressurizing but also quite unnecessary.

The act of touching should primarily be exercised as way to convey love, intimacy, comfort, happiness and any other positive connotations which are healthy for relationships.

A loving physical gesture can go along way and some say further than the spoken word. A lot of people respond well to the physical touch as long as there is no sexual connotation to it, unless the touch was specifically meant to be so.

Most people are simply unaware of the huge effects a simple touch can convey, thus often making the serious mistake of not incorporating the touch action into the everyday lives within a relationship.

Most marriages on the verge of collapse will usually concur on the fact that there was almost relatively no touching within the relationship, unless sex was the agenda.

This is rather a sad scenario, to live with, as touching does say a lot about the feelings of love and closeness of the couple within the relationship.

Even when having a simple conversation with the other party, some touching could be initiated to help the person relax and be more receptive to what is being said.

Ebook Sample Content Preview:

Everyone. Even your local politician. Yes, it’s true, political candidates and fans alike now use YouTube as an informal medium for advertising. Barack Obama is one of a few candidates that have a large fan base on YouTube.

Many political commentators are joining in, realizing millions may hear their voice and message, and even internationally candidates are using YouTube as a platform to market their campaign and platforms.

YouTube restricts individuals from sending material with known copyrights. Therefore, NBC was among the first to ask YouTube to remove clips of material including material from the 2006 Olympics, obviously uploaded to the site. YouTube imposed several extra cautionary measures, including limiting video clips to a brief 10-minute tape. This lessened much of NBCs concerns, but added to YouTube’s popularity.

Think about it… word of mouth is one of the best ways to promote anything. Interestingly enough, NBC eventually retracted its criticisms and instead decided to collaborate with the company.

Many others are likely to follow suit. YouTube you see, is an exceptional outlet for promoting just about anyone. A short 10-minute clip is more likely to garner increasing interest than it is to damage a corporation’s ability to sell its products and services.

Many major media moguls now provide content willingly to YouTube. Among them include CBS, Sony BMG and even Warner productions.

Ebook Sample Content Preview:

Before the actual decision making process commences, the child should already be school in the various family values that are currently part of the family makeup as a whole.

Understanding the family values early on in age will also help the child easily adopt decisions that will compliment these values thus creating less problems and friction within the family unit.

Setting good examples, which the child can follow, is also one way of getting the child to make decisions along the line of the family values in place.

Often children run into trouble when the decision they make are totally against the family values, thus causing a lot of problems for all parties involved.

It would be wise and certainly beneficial for the parent if from the very beginning all decisions made are only accepted if they are based on the family values.

Rejecting any decisions that are not in line with the family values will teach the child the boundaries he or she can work within and this will make it a lot easier to accept or reject ideas that will be pivotal in the decision making process.

It would be the responsibility of the parent to clearly outline all the various family values that the child would be expected to follow when it come to decision making. These should be done in a consistent and repetitive manner, so that the child will not be confused in any way and will be able to make acceptable decisions.

Ebook Sample Content Preview:

They meet new friends and also meet up with old friends and family at many of these events. With new friends comes new contacts and opportunities.

New contacts are a great way of enhancing your career or business. These new contacts may give you a boost to your career or even to your business.

These new contacts may even be a good lead to new places, new restaurants, new shopping areas, latest news and so on. Many people actually find their soul mates in some of these events. You also catch up on news about friends and family during these events.

The reason why some people are still single is because they do not like to socialize. When you are not involved in society, you get forgotten and remain lonely.

This is not much different from a person who is addicted to video games. These types of gamers spend almost all of their awake time in front of the computer playing their favorite video games. They shun away from friends and family.

They dislike crowded areas. They become an outcast to friends and family. The only family they have are probably other gamers who also play the games online. They also share the same fate of loneliness and being a social outcast.

Ebook Sample Content Preview:

While able to totally and comfortably arrest our chemical addiction, there's no cure. It's permanent. Like alcohol addiction there's simply one rule.

Once we are free, just one, using only once and we have to go back. You see, it isn't a matter of how much self-command we have, but how the brain's priorities teacher teaches, how nerve and remembering cell highways that recorded years of smoking have left each of us wired for backsliding.

So why are a few individuals, social smokers, able to take it or leave it, while the rest of us became hooked? Called "chippers," they plausibly account for less than ten percent of all smokers. Envious? If so and still using don't fret, it's normal. That's what enslaved minds tend to dream about, to wish to become like them, to command what for us is unmanageable.

Being immune to addiction is believed to at least in part be related to genetic science. However with up to 90% of daily users hooked solid, spending 1000000s studying smoking dependency genetics is nearly laughable.

Before feeling too sorry for yourself, think what it's like to be an alcohol-dependent and forced to watch roughly ninety percent of drinkers do something that you yourself can't, to turn and walk away. We only have to watch the ten percent who are chippers.

Then again, we were each once chippers also, at least for our first couple of smokes or oral tobacco uses. There was no impulse, desire, crave, hunger or desiring for those first couple of cigarettes. Smoking stimulated our nervous system without our brain soliciting us to come back and do it once again.

There was no dopamine "aha" relief sensation, as nothing was missing and nothing in need of replenishment. However that was about to change.

Many of us became hooked while youngsters or teens. What none of us knew prior to that first hit of nicotine was how highly addictive smoking it was. Roughly twenty-six percent of us began losing control over continued smoking after just 3 to 4 smokes, rising to 44% after smoking 5 to 9.

What we didn't then know was that inside 10 seconds of that very first puff, that up to fifty percent of our brain's dopamine pathway acetylcholine receptors would get occupied by nicotine, or that before finishing that first butt that nicotine would saturate almost all of them.

Ebook Sample Content Preview:

Start driving traffic from other places- i.e. YouTube, document sharing sites, press releases, **REAL** blog comments, guest posts, and article syndication. Paid traffic can't hurt either (it doesn't have to be hundreds of clicks per day)

Remember that Google likes popular, high quality websites. If your site is getting visitors from all over the internet, that looks a lot better to Google. And before you start thinking that "Google can't see everything", remember that Google owns YouTube. It sees when people click from YouTube to your site... or, when they don't.

Look at your site's bounce rates. Are they extremely high? If so, add some videos for visitors to watch. Make your articles longer and more engaging. Put tools on there for them to play with.

The key here is to do everything you can to make your visitors stay longer. The longer they're reading your site/watching your videos, the more Google will think "oh, people do like the stuff on this site". Go for high quality content, not just quantity.

If possible, change the anchor text of your incoming backlinks. Since this usually isn't possible, greatly vary the anchor text coming in from here on out. Use similar keywords, but don't keep using your main keyword every single time.

As mentioned earlier, this just looks more natural. If a bunch of bloggers are linking to something on your site, what are the chances that they're all going to use your main keyword as their anchor text? Extremely low, a.k.a. it doesn't look natural, a.k.a. don't do it.

From now on- diversify, diversify, diversify. You want to drive traffic through quality backlinks from multiple sources with varying anchor texts. That's the name of the game with SEO from here on out.

And you know that? This kind of SEO is going to be rock solid for a long, long time. As the internet changes, it will constantly be battling spam. You don't want to be a spammy looking, over-optimized website. Instead you want to look like a solid, helpful site that visitors LOVE, keep coming back to, and sharing with their friends and family.

To keep visitors on your site a lot longer, do plenty of internal linking between pages and posts. Wikipedia does this, and it makes it MUCH easier to find what you're looking for at times.

So for example, let's say that you have an article talking about how to train a German Sheperd how to sit. Well if you also wrote an article explaining how to train your German Sheperd to fetch, you should link to that! The person may be interested in reading that, too.

Hop on the social networking bandwagon. Facebook and Twitter are the big ones, but you can use reddit, Stumbleupon, Digg, Pinterest and more. Since the internet keeps moving towards the social aspect, go with the trend!

Ebook Sample Content Preview:

Whether you are going to sell your interview or you want to give it away to build your list you are going to need to drive some traffic to your offer. Here are some of my favourite ways of doing it;

Solo ads and Adswaps

An adswap is where two people who have a mailing list join forces and do a reciprocal mailing. A solo ad is where you pay someone with a mailing list to mail your offer to their list. Either way, both are excellent traffic generation methods and can drive a surge of traffic to your offer.

Blog commenting

Blog commenting seems to be a very underrated technique and yet it can be a very effective way of generating traffic. Simply join in the conversation on other blogs in your niche and include your website link when you post your comment. The best comments add something to the original blog post and demonstrate to other people that you are knowledgeable about the subject. In short you want to make people interested in you so that they will check you out.

Viral marketing

The beauty of viral marketing is that you can ‘set it and leave it.’ A viral eBook I created years ago is still generating me traffic to this very day. All you need to do is create an interesting product (whether that is an eBook, short report, video etc) and include a little advertising and links to your websites within it. It helps if it is something unique or quirky, but the main thing is that it provides value in some way. Once you have your product created your job is to initially distribute it and then encourage other people to do the same (just include a message within the product letting people know that they are free to pass it on to other people as they wish.)