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When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1 %, then you should aim for 2%. And, if it’s 2%, then you should aim for 3%. Push yourself hard to improve your copy; and the results will pay off in consistently thicker profit margins.

Below, I consider some of the methods you can use to crank up your conversion rates; and generally squeeze more money out of each sales letter. We’ll start below with using bullet points correctly.
How to Use Bullet Points Correctly

If you talk to most skilled copywriters, they’ll tell you that bullet points should be a prominent part of any sales letter. It doesn’t matter whether you’re using short copy or long copy, bullet points get the job done in ways that paragraphs often cannot.

Bullet points and ordered lists provide your readers with a simple means to capture a lot of information without having to wade through dense writing. For instance, they can drink up an entire list of benefits; or they can skim a list of ways in which their businesses may be transformed if they begin using your new technique.

Now, beyond simply using bullet points frequently, you should also try to use them the right way. Below, I have compiled a short list of ways in which you can use bullet points in your copy that should help you to significantly increase your conversion rates:

Keep bullets points short. If your bullet points are actually paragraphs, you’re doing something wrong. The goal should be to summarize, not expand on, important benefits and features of your product.

Alternate between bolded and un-bolded bullet points. Great copywriters, such as the late Gary Halbert, often used this technique; and claimed that it made it easier for readers to digest each bullet point.

Communicate only one idea per bullet. Bullet points work best when they’re short and succinct, so avoid long-winded, multi-sentence bullets.

If you have several large, dense paragraphs that contain many thoughts, break them up into smaller blocks of bullet points. This will improve readability and the flow of your sales letter in general.

Use bullet points to convert long copy into short copy. If a long copy sales page is converting poorly, then change it to a short copy page. This has the potential to change things up and allow you to increase the conversion rate.

If you practice these rules consistently when you use bullet points, the quality of your sales pages will improve over time. It is simply a matter of practicing and observing those who use bullet points well.

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Now, getting away from “paid to” programs, this method of earning depends on what other’s do. This chapter is about making money when other people click on Adsense ads that you display.

What is Adsense?

Adsense is Google’s advertising revenue sharing affiliate program for ad publishers.

You, the publisher and affiliate, display Adsense ads (usually text link ads) on your website or blog and make money whenever someone clicks on the ads.

Now don’t fret when I say your website because you don’t actually need your own website to start earning with Adsense. I’ll show you a little later how you can get an account instantly and start earning with Adsense without a website of your own!

Adsense is a great way to earn online because you don’t have to do any hard selling to make money.

You simply display Adsense ad links to help your website visitors find what they are looking for.

Your job is simple as straight forward, that’s why I included it in this No Brain Cash report!

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Physical activity and exercise are beneficial to the mind as well as the body. They help better a person's health and overall mentality on life. In order to feel the best, have more energy, and remain healthy, a individual should do something active at least 3 times a week. The great thing about physical activity and exercise is that it doesn't matter what a individual does as long as it raises the pulse for a certain time period (twenty to thirty minutes is beneficial); it's something one enjoys; and it's safe. This means that an individual can bike, run, swim, or in - line skate and each will help benefit the mind. Specifically, a individual will experience a natural high and develop the ability to better handle emotions and changes in life.

Concentration is crucial for learning and understanding fresh things and being able to perform well in all aspects of life. Being physically active and exercising can help better concentration. This means that an individual will be able to be more centered and perform better. Staying physically fit has likewise been found to help individuals maintain memory longer in their lives. As people age, their memory skills may deteriorate, and physical activity and exercise may help ward off this effect for some time.

Tension is a normal part of every person's life. It's really necessary to have some stress in life. Otherwise, a individual would have no motivation for self-improvement or hard work. However, too much stress may cause many health problems. Some symptoms of stress include anxiety, hypertension, irritability, tense muscles, headaches, stomachaches, and lower resistance to illness. Physical activity and exercise, particularly noncompetitive activity, help to manage stress.

They give a individual the opportunity to feel calmer and more alert, which may help a person work through the things that are causing the stress. They also boost the immune system, so resistance to illness will step-up.

While physical activity and exercise may make people feel more alert during the day, they also allow individuals to feel calmer and sleep more soundly. When individuals are active, their body temperature rises and warms their insides. This comforts the body, like a warm bath, and causes a individual to feel more tranquil. This feeling, along with the lower anxiety and stress and physical benefits of physical activity and exercise, helps a person to sleep soundly at night and improves concentration.

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Another important page is your privacy page. Because you are looking to eventually use adsense to monetize the site, you will need to have a privacy statement that follows Google's guidance, but it's always a good idea to have a privacy statement anyway. There are some free online resources that you can use to add a privacy statement to your site.

Finally because of the FTC and other organisations, and the fact that you are going to promote products from the site you will need to have a statement displayed advising people that you may receive compensation for recommending a product to them. Find and Obey the Law of your Country.

A blog is nothing without content. Don't distract your visitors with excessive images that distract them from the content. They don't want to see animated gifs and masses of spinning banner adds, they want to read what you have blogged about. So keep it clean and keep it organised.

Initially you need to decide on four main categories and make at least one post to each of these categories. It's not hard to make a post, if you can use a word processing program, you can use the WYSIWYG inside the dashboard of wordpress, it works just the same way. You type, you add pictures and you publish.

Content is king, a hobbyist will have no difficulty at all in writing a post, just pretend you are discussing your subject with a fellow hobbyist and write the content as though it was a story you are telling.

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As a general rule every trivia contest should have a mixture of easy and hard questions. If you ask all easy questions then there is no challenge. If you ask all hard questions then there is no fun. It can be a hard mixture to get right. There is an exception to this rule, however, and that is when you host an impossible trivia contest.

Like the name suggests, an impossible trivia contest prides itself on asking very hard questions. This type of contest is usually theme related and is designed for the fanatic fringe. An impossible trivia dealing with football will draw out the football fans while an impossible trivia contest about Star Trek will attract the Star Trek fans. These people know the questions will be hard and want to see how well they can do.

When you set out to advertise your impossible trivia contest remember to take it to the extreme. What you want to do is throw down the challenge to the self-professed experts and tell them they have no hope of scoring well in your contest. Make it sound like only the brightest and the best are worthy to enter your trivia. The more hyperbole you use, the more the true fan is going to want to take your challenge.

Should the questions be hard? Yes. Don’t apologize if people complain the questions are too hard. This is not likely to be a problem, however, as they will be fully aware of what they have signed up for. Feel free to egg on the players by throwing in the occasional comment such as “here is another question nobody will get” or “save me the trouble and just mark this one wrong”.

Another way to have fun with the contestants is to start off disguising your question as easy but then letting the other shoe drop. An example of such a question would be as follows: “Babe Ruth was the first MLB player to hit 60 home runs in a season. Who broke this record and with how many?” Now that is a simple question since most sports fans know the answer the answer is Roger Maris with 61 home runs.” Hold your question for a beat as the contestants start to write down their answers and then continue your question by adding: “And what other players have hit more than 60 home runs in a season and how many did they hit.”

Remember to use some restraint when asking your questions. You really don’t want to ask a question like; “How many episodes of the original Star Trek where there and name them.” If run correctly an impossible trivia contest will provide a good bit of entertainment and the contestants will be happy to walk away with only a few correct answers.

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By now, you probably have developed a bit of a writing style. If you have written at least one or two articles you may have already developed a feel for the way you write. Or, maybe you are struggling to figure out how to write.

Usually people working in technical fields or fields where jargon is common have the most difficulty writing articles, because they tend to talk in “techno” speak, or language that is rich in difficult terminology.

Most of the time when writing articles for the web, you want to structure them so they read like they would if you were writing them for an 8th grader. It’s true! Now, this may be a bit different if you are writing a “how to” article about how to install a microchip into a computer. If this is the case you will probably use a lot of technical jargon.

But a lot of the time people are writing articles that try to get in touch with the general public. When doing this your best bet is to simply "write” in a conversational style, and this is writing just like you are “talking,” much like we are doing here.

Now, you don’t want to get too casual here. Or, you may, depending on your audience. In fact, some people may find a “chattier” style of writing may be just what their target audience wants.