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CHINESE MIXED VEGETABLES

1 tsp vegetable oil
1 thinly sliced gingerroot
1 clove crushed garlic
2 c Chinese cabbage (chopped)
1 tsp salt
1/2 tsp sugar
1/4 teaspoon MSG (optional)
1/4 c canned chicken broth
1/2 c pea pods
1/2 c sliced bamboo shoots
1/2 c thinly sliced mushrooms

Preheat wok and spread the vegetable oil around inside. Rub bottom and sides with the ginger root and garlic, then discard. Put cabbage in wok and stir. Add salt, sugar,MSG and chicken broth. Stir and cover; cook for 3 min. Add the peas pods, bamboo shoots and mushrooms. Stir about 30 second and serve.

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As established, the overwhelming majority of online videos involve people and their actions, rather than screen shots or straight to the camera ‘talking heads.

Now, it is still possible to create such ‘action videos’ at home, and make them work for your business, at least for now.

But, that is because the online video industry is not particularly sophisticated yet, and because for most marketers, a lack of competition means that they can ‘get away’ with almost anything.

That is changing rapidly, and the pace of change is going to increase significantly over the next few years. For example, I have used 20 second video shots of kids doing something funny to advertise my own business on YouTube.

The fact that the kids have absolutely nothing to do with my business, and that the products being advertised are entirely unrelated to children is neither here nor there.

It still works, because ‘funny’ and ‘kids’ are great key search terms, and because my viewers have not, as yet, been bombarded with so many ads that they have become immune.

The key words here are, ‘as yet’. The quality of the videos that are being created and posted for marketing purposes is rapidly improving.

Moreover, significant changes are already starting to happen that almost guarantee that, in five years time, home made ‘amateur’ marketing videos that actually work will be a thing of the past.

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Using Google AdSense means you are familiar with their terms of service and are comporting your website in accordance with these terms. Google keeps a close watch on websites using this service and does not allow any variance from the defined Terms of Service. Any wavering will result in suspension of the program; you joined this program for monetary gain, it is essential you stay abreast of what is required by Google for you to be able to use this program.

Your site must be informative in nature to be of use to anyone, your visitors, to Google and to yourself as well. You want the information available through your site to have a focused scope. There should be some variety found on your site, but must have a main theme covering all aspects of this site. In turn, visitors will be satisfied with the knowledge content and more likely to explore all aspects of your page. What this means to you is that by having a variety of topics under theme umbrella you are giving yourself flexibility and variety in the ads that can be displayed on your website. The end result is that you will increase your clickthrough rate and earn more with AdSense.

Keywords will literally unlock the earning potential of your website. Understand how they are used and what keywords are best to have referenced to your website. Relevance to the nature of your website, and thusly the ads found there, is what matters. These keywords may found in the URL, the content, the page title and in the ads themselves, so don’t go for expensive keywords because they cost more. Choose keywords that fit within the spectrum of knowledge you are offering on your site; words that are thematically inline with the ads visitors will find on your page to increase your clickthrough rate.

Offer information that is uncommon, or at least a section of information that is specific to a few subsets of information visitors look for. The point of using Google AdSense is that what you have to offer by way of information creates a window of opportunity where advertising along the line of information you offer will provide information, solutions and/or profit for all parties involved with your website; you, the user, Google and the respective advertiser.

Try different arrangements of advertisement to see what works best with your site. These formats can be different from one page of the site to another. The better you understand the program and how to seamlessly integrate it into your website, the more of a profit you stand to make. If you have the same format on each page of your site, that is less engaging to the user, and more easily defines where the ads are on each page. You want to have the ads on each page of your site work with the content found there.

The structure of the ad within your web page should be an amplifier. A visitor to your site should not have to look for the place where you stand to make money. Have the ad be easily visible, have it appear in such a way that it cannot be ignored, where it will be immediately viewable to the visitor so that it is more likely to pique curiosity and a willingness to click on the link.

The Google AdSense preview tool bar is your friend. This allows you to see how the configuration will appear on your website before you apply it. This is your chance to look at your site with the addition of the AdSense program, and the options and level of customization you have chosen through the eyes of a potential visitor. Take this opportunity to really evaluate the setup you have selected experiment of necessary and try other setups before settling.

Make the most of the tools available to you with the Google AdSense program. These tools are there for you to ensure that you are maximizing the potential of the program. Make this a habit as trends can change and the performance of your site may change along with the trends. Find out what is working and what is not, maybe you could choose better key words, are all your visitors coming from a particular search engine? What can you find out using these tools that will help you make better decisions concerning the use of Google AdSense?

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The first thing that you need to set up a website is a domain name. A domain name should be a dot com name. Most people automatically hit dot com, so if you have a dot org or dot net, you may actually be directing potential customers to another website inadvertently.

Your domain name should be relevant to your resell rights business. Think of someone who is looking for a site like yours online. They will probably look in the search engines, right? This means that if you come up with a name that comes up easily in the search engines, you have a better chance of being discovered when someone does a search on Google or Yahoo.

The domain name should be kept short and sweet. Something like resellrightsforwriting would be good because it is loaded with keywords. Resell rights. Writing. In order to get the best domain name, try a few of them in the search engines to see what comes up.

When you have settled on a domain name, you should register it right away. You can register your domain name with Go Daddy.com. This is one of the more popular registration sites on the internet and is very user friendly. If you are more tech savvy, or have a friend who is, you may be able to register the domain name cheaper elsewhere. Currently, GoDaddy offers a one year registration for $10. Other places that are not as user friendly may offer the same deal for a 10 year registration.

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Rule seven. Never tell anyone your product is cheap for what it is. Yuck. Nothing major to dwell on here really, but never ever describe your products as cheap. Competitively priced yes, the best price for that service yes, cheap, no way. That just devalues your product full stop. More often than not, people don't want cheap. They want quality at a good price, especially in online business.

Rule eight. Don't be afraid to experiment with pricing strategies. I can understand how you might be worried that customers that bought your product costing them four hundred dollars would be annoyed that they receive an e-mail for a special seasonal offer cutting that cost in half, but it seriously doesn't work that way. You're not offending anyone by doing this, and it's the only way you'll come up with new techniques and tactics yourself, through testing.

The fact is real world businesses do this all the time. They have super sales, then they put prices up at Christmas time and particular times of the year when their products are going to be more in demand, discount things daily, add and remove discounts and so on. It's not a wrong thing to do, it's not unethical, it's business. And if your customers have ever left their houses to go and purchase something from a store, they'll know this too.

So here's the deal. If you need some extra cash, why not offer a limited number of members, a long subscription at a discount of a month or so throughout the year? I have to say this one works real well, and I had a large percentage of my member base from my previous site hand me large up front wads of cash that I could put to good use making more cash. If I'd left them at their twenty dollar per month fee, I might have made an extra few hundred dollars, but at a slower pace.

There's nothing wrong with you adding discounts to the end of five or six day follow-up messages, so on and so forth. Nothing wrong with that at all. In fact, there's nothing wrong with changing your price on your main page without any warning or notice. Don't fall into the trap of worrying what previous customers are going to say, because seriously, this happens in the real world all the time. I know in all my experimental days I've never had someone come to me and shout or complain because I pulled a quarter off the price a day after they bought it. If you have a quality product, that's good enough, not to mention you owe it to yourself to try different methods like in the above examples until you get things dead perfect.