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If you are targeting a niche market, chances are there are e-zines or internet based newsletters that you can advertise in. The best way to do this is search Google or Yahoo and call people to talk with them personally. In some cases, these newsletters may not offer advertising, but if you contact them via the telephone, you may be able to strike a deal to get your site some exposure.

I have an online newsletter that I advertise in for my cake site for only $35 per month. This newsletter has about 40,000 subscribers. The first time I ran my ad, I got over 500 people sign up for my newsletter and I made over 60 sales at $29 per sale. If you ask me, it works.

Use Unique Business Cards To Promote Your Site!

For most people who operate businesses on the internet, business cards are not apart of their marketing efforts. They understand that most businesses have them. However, because they operate a web-site on the internet, they figure people offline are not interested.

This is one BIG mistake internet marketers make!

It’s sad and unfortunate, but that’s they way internet marketers feel about this powerful marketing tool. I even did a private poll by asking 25 other people who run internet businesses, and none of them had a business card.

Your business card can explode your internet business if you use them the right way.

Once you realize that your business card is a powerful marketing tool, instead of an easy way to give someone your name, address, company name, and phone number, you can execute strategies to ignite your business. Then... you’ll be light years ahead of your competition.

In the next few pages, you’ll learn how to use our unique business card more effectively and how to get people to remember your business using this low cost marketing tool.

On the following page, you’ll see the business card I use on a daily basis, which is unlike any other business card you’ve ever seen. It’s unique, and most importantly, it gets people to call and check out my website every single day.

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If you have been reading my previous articles then you’re probably aware that I believe that an email list is one of the most valuable tools you can have at your disposal when selling digital products online. In fact, the majority of texts that cover selling online will agree with this point. Therefore, I’ve decided to base my next few articles on the subject of building an email list.

Now before you start building an email list there are a number of things you need to consider. Some of these are points that I personally considered before starting my email list. Others are factors I just wish I had considered before starting my email list. However, now that I have the benefit of hindsight I’ve collated a list of top tips to consider before starting your own email list.

Type of Autoresponder:- Before you start building an email list you need an autoresponder program to store all your email addresses. There are two types of autoresponder; Self Hosted (you host the autoresponder software yourself) and Third Party (you pay a monthly subscription fee to a company who will take care of your autoresponder for you). Now I’m no expert on the subject but I have read that although Self Hosted solutions are cheaper (once you have purchased the software that’s all you have to pay), people often run into problems somewhere down the line. These problems include emails going straight into customers SPAM folders, emails not being delivered etc.

Although a Third Party solution is an ongoing expense, I feel this expense is justified. Third Party autoresponders usually provide very reliable email delivery rates, keep backups of your customer email lists and most importantly keep up to date with all the related legislation. If a new piece of legislation is introduced which you are unaware of and you are using a Self Hosted autoresponder you could potentially violate this legislation, landing yourself in very hot water. With a Third Party autoresponder, issues such as this are their responsibility and not yours. I personally use and recommend the third party autoresponder Aweber.

Number of Lists:- When I started The Ebook Cavern Newsletter I simply had all leads from all my websites subscribe to the same list. However, then I began to think that people who subscribe to my list after reading one of my reviews may not be be interested in the same topics as subscribers who came from my eBay About Me page. Therefore, I sat down, considered the different interests of my customers and then created different specific lists to match their interests e.g. an eBay list, a reviews list etc. Now when a lead subscribes they are added to a specific list depending on the website they subscribed from e.g. leads from my eBay About Me Page are subscribed to my eBay list. Every subscriber is also added to a main list.

By doing this I am now better equipped to cater to my customer needs. I can offer eBay leads free ebooks with resell rights and eBay offers, whilst offering leads from my reviews website free product reviews. If I want to communicate with all my subscribers then I have the option to do this by sending an email to my main list. Although you don’t need to consider the number of the lists from the start I find it certainly helps. If you organise your lists in this way from the beginning you have a very good idea of what you’re different customer segments want and you can focus your marketing efforts accordingly.

Communication with your List:- Once you have decided upon your autoresponder program and the number of lists you will be operating, you need to consider how you will be communicating with your leads. Are you going to send out a regular email newsletter? Are you going to send out a combination of free ebooks and promotional offers? Are you simply going to offer product discounts to your list? These are important questions which you need to consider and then make a final decision. My personal opinion is that a regular newsletter is the best way to keep subscribers up to date with what’s going on. In between each newsletter I send out offers which I believe would be of interest to my list. However, this is a very subjective topic and the final decision is down to you.

Incentive to Join:- In most cases you need to offer subscribers to your email list an incentive to join. This can include; a free digital product, a free newsletter or product discounts. It is wise to consider the incentive before you start your email list so that it is relevant. You don’t want to offer a free ebook on gardening if you are building a list in the health and fitness niche. Similarly, product discounts may only be a good incentive in certain niches. You therefore need to think carefully about the best incentive to fit your niche. I personally believe the best incentive is a unique product (such as an ebook) that you have personally created. Offering a unique, self created product to your leads provides you with a great opportunity to demonstrate your expertise. If it’s a good quality product your leads will trust you and be more willing to buy from you. Furthermore, if subscribers pass on this unique product to other people it can act as a valuable promotional tool for you.

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Chapter 6: Selling

Now that you’ve started using eBay, know what you want to sell, have started researching and buying it and are comfortable with the whole process, it’s time to start making money!

Unlike most “markets” where research is hard to come by or expensive, eBay makes it incredibly easy to see how the market for your particular products is doing – you can watch other auctions live, and more importantly, you can see everything that happened on eBay for the last 90 days.

If you wanted to open a bakery on the main street of your town and wondered “How many muffins get bought in this town every weekday morning” you’d almost certainly not get a good answer to that.

If you want to sell, for example, dehumidifiers on eBay, you can easily do a search of completed auctions for items like yours and see all kinds of incredible information like how many sold, how quickly, and at what prices.

So that is the most important aspect of selling on eBay – doing a little legwork to understand your market.

Also keep in mind that if a relatively obscure item sells for a high price to one person, everyone who has one of those to sell will list it, trying to get the high price. Outrageously high prices for relatively obscure items are often because one collector of something decides in one moment they “need” it – which may or may not influence the general pricing trend. Also, as a seller, your main concern is problematic, fake, or non-paying bidders.

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Nothing I thought of gave me what I was looking for. The harder I tried to think, the harder it became. So I gave myself a break – which, as it turned out, was exactly the answer and gave me my “Eureka” moment.

I own racing greyhounds. It’s great fun, but that’s another story. Every Sunday mornings I visit my dogs at the trainer’s kennels, take them for a walk and give them a packet pf beef slices as a little treat. They love it.

This particular Sunday, another owner was walking his greyhounds. After our walk, this other owner was fussing his dogs when he (owner, not dog…) pulled a nasty face. I asked what was wrong. The reply came back that the dog had “farted” – or passed wind in polite terms. A spot of flatulence The smell was not pleasant.

And – that was it. Eureka! I’d found my niche within niche. My web site would be on dog flatulence. It was something I had knowledge of through my greyhound ownership so could write a web site using that prior knowledge and experience.

And I could insert Adsense and a few relevant Click Bank products to monetarise the site.

I got home, fired up Good Keywords and typed in “dog flatulence.” It showed me that there had been 136 searches for that term on Overture. It doesn’t show Google searches but I figured I could multiply that 136 by a reasonable factor – more people will search Google.

So – I figured that was that. Dog flatulence it would be. My reasoning being that people searching for dog flatulence advice would be very targeted visitors – they really want to know how to cut down on their dog passing wind.

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RSS stands for “really simple syndication” and is a new, easy, low cost method for distributing content on the web, using a newswire model.

How does RSS enhance Blog Performance?

A blog can be read with a standard browser, or alternatively, can be read by an RSS reader (or "aggregator”). Blogs and even web pages can be syndicated to form an RSS feed. This RSS feed then can be made available unfiltered to a client’s desktop via a well-known URL.

Many content rich sites use RSS and Blogging to keep the user up-to-date with information, breaking news and other stories. Subscription by RSS makes the content come to the user rather than the user having to go to different web logs to fetch it. Hence, RSS utilizes ‘pull’ technology which means users ask for content, unlike email marketing, which relies on ‘push’ technology to push content unasked for.

RSS offers the potential of endless opportunities to the Internet marketing community right now. Cleverly written blogs are relatively easy to maintain pages that contain enough information about a product or a service to soft-sell it.

Major benefits of using RSS for Blogging Higher Search Engine visibility

Several major search engines such as Yahoo! and MSN are offering to index your RSS feed along with your website (or Blogs) if your visitors include your RSS feed in their search engine specific accounts.

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While online web applications can be easy and convenient, they are not always the best choice for professional web design. Like with anything in life, when you take the easy way, there is usually a cost. With web design, this cost will be found in very limited control over the look and function of a website.

That may be fine for small 1, 2 or 3 page personal websites, but for the serious webmaster, an offline web design program, or html editor is by far the best choice -hands down.

To design a website that looks professional, you really need professional tools. If you were building a home, you wouldn't want to use the plastic saw out of your son's toy box...you'd get a Worm Drive Skilsaw® and do it right!

The problem will be that the learning curve will be higher with an actual design program. The good news is that there are plenty to choose from, and they get easier to use as they are developed over the years.

First off, don't be frightened away by HTML editing. These days you can design a beautiful site with the look of a seasoned pro without typing one character of code. Since most web design programs are WYSIWYG (What You See Is What You Get) interfaces, you can usually drag and drop your way to a nicely finished design.

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"What if I could demonstrate how you could save money in spite of not cutting down your daily expense?” "What if I tell you that you can enhance your market share in 3 months time?” "What if I can make you lose weight in no time?”

Now what if you are a prospective consumer who has already heard these “phony” statements before. Do you at all think you will be motivated enough to buy?

Scheming selling practices are rarely successful when it comes to dealing with customer opposition, and they really have no position in the world of proficient selling.

The genuine method is to address your prospect's opposition during the sales process itself. This means soliciting the right questions early on and customizing your product or service to solve their problem.

It is true that many people will have objection to buying your stuff. The best way out of this condition is to inquire about their real needs, trying to gauge their trouble and offering them a product or service that will actually benefit them. And for that, you need to put in a good amount of time on them.

You need to ask first-rate questions that make your client think. This may sound very easy; but in reality, it is very complicated because challenging questions are hard to ask. Many sales people recognize these types of questions as personal and often imagine that their customers will not be enthusiastic to answer them.

What's significant to remember is that most people ask tough questions and as a consequence have slight or no uncertainty in responding to them. In fact, it will raise your position in their eyes.