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62. The "Feel What I Feel" Tactic

Tell your prospects how excited you are about your information product. People will become interested in your information product because you are so excited about it. They will want the feeling of excitement too.

63. The "Bargain" Tactic

Tell your prospects the actual retail value of your information product. People like to get good deals and bargains. They will feel as though they are getting something valuable for a lower price.

64. The "Privacy Policy" Tactic

Tell your prospects when they buy or use your information product, their personal information will be kept confidential. People like to keep what they use or buy to themselves. Tell them your privacy policy and their information will never been sold, rented or leased to anyone.

65. The "Apply For It" Tactic

Tell your prospects that they have to apply to use your information product to make it seem more valuable. People will feel as though you’re not out to get their money because you’re making them qualify to use your information. They think the information will be more valuable.

66. The "Been Around Forever" Tactic

Tell your prospects how long you've been in business or online. People trust businesses more if they have been in business for a long period of time. They will think you must have good information if you've been in business that long.

67. The "Mood Enhancer" Tactic

Tell (give) your prospects a compliment that will persuade them to use your information product. People like to be complimented because it makes them feel good, it makes them feel noticed and also makes them feel important. They will be in a better mood for when you present your offer.

68. The "Talk To Yourself" Tactic

Tell your prospects to tell themselves they want to use your information product. People will be easier persuaded by themselves than by your business. They will talk themselves into taking your offer. For example: 'Yes! I want to improve my life.'

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Part 2: The 5-Step Plan to Success

Once you’re accepted, you want to maximize the opportunity. In this section, we look at some of the most effective strategies for generating optimum revenue from the Google AdSense program.

Step 1 - Formatting Ad Blocks

You can let Google decide for you the type of ads that will be displayed on your webpage, but as the website publisher, you may be in a better position to decide what ads suit the content of your website and how you would like them displayed. To the extent possible, whether chosen by Google or you, make the ads seem like part of the site itself.

Most internet marketing experts believe that the ads on your website have a high probability of getting clicked if they blend in with the rest of the content of your web page. Factors such as color scheme, font size and type, and the appearance of your ad should match your web page. Borders are optional and we think you should often opt out. Why put a box around the ad that says, “Hi! I’m an ad!”?

Also, regardless of other design choices, text links should be blue. Why are text links blue? For the same reason Henry Ford said of the Model-T, “They can have any color they want so long as it’s black.” They just are.

Though we think text ads are generally better than graphic ads, also known as image ads, Google does offer them with the program.

Actually, you don’t need to struggle much with whether graphic ads or text will be better on your pages, as Google’s technology will suggest whether an image ad or a text ad will be more suitable and which will earn you maximum revenues (since you earn part of what they earn, they have motives to get this mix right).

However, it remains totally up to you whether you wish to run image ads or text-based ads. You can select only image ads, or text ads or a combination of both of these formats on your entire AdSense account or on one page at a time based on your discretion.

Step 2 - Ad Placement

“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.

Then there are general design and usability factors to consider.

If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.

As noted, we generally recommend text-based ads. However, text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks.

Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.

If you choose to place so-called ‘skyscraper’ ads - in magazines these would be called columns - on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right. He or she will chance upon the ad ultimately, if not consciously, then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.

Your ads should be placed in such a way that it matches the links to other websites on your site. If you already have a links section on your site, put the AdSense links in that section or list. This is not dishonest - if it were, Google would not allow it.

Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out - ask your hosting provider about usage logs.

One more thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks.

In conclusion, the emphasis is always on quality of content on your web pages. Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!

Step 3 - Researching Keywords

After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to you.

The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is clicks, not SEO rankings. This is a case where you often do not get what you pay for.

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I'm guessing you've already heard about starting your own affiliate program. That's great. What I want to stress here is that you can do so automatically! That's right, you can continue to recruit your affiliates on autopilot, so that your monthly income can continue to grow automatically.

How do you do it? Why, with autoresponders, of course!

Allowing others to sell your product/service is a very powerful strategy for building your business. And, who better to promote a product than an existing 'happy' customer!?

There are extremely successful sites out there that make huge profits every month just through their affiliates. They don't do anything else!

You too can build your own private 'power1 sales team and have them bringing in lots of sales for you without any effort on your part!

Your first goal is to obviously provide the best product/service that you possibly can so your customers are truly happy & satisfied with the product, and the experience.

When you do that, some of your customers will naturally tell others about your product/service and their positive experiences. This will get you a few more new customers.

But, you can speed up the process dramatically and create an avalanche of traffic to your site by asking that same question..."How can I create more value for them so they can't help but spread the word?"

The answer is simple: offer them a cut of the profits. And if you have a product or service that requires a monthly fee, offer them a cut of the monthly profits!

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By building “Cool Little Websites”, you can use the methods and technology from the section above to collect commissions from a pay per click sponsor like AdSense, the Ebay Affiliate Program and the Amazon Affiliate Program all on one site.

If you've completed the AdSense Niche Site section above, things should start getting easier because we will be utilizing the same code as above only applying it a little differently to get contextual links from Ebay and Amazon.

For that reason, we won't spend a lot of time on the actual index and template setup and will focus mainly on the differences and how to use the php echo code to pull in relevant ebay auctions and amazon ads.

You will start exactly the same way as with the Adsense Niche Sites above. Decide which niche you are going after and use your keyword tool to get your targeted keywords to keep your “Cool Little Site” niche focused and build your menu links.

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Have you noticed that good marketing ideas are often ruined by the greedy?

Reciprocal linking, traffic exchanges and search engines are all great ideas that have been damaged in some way by people trying to manipulate them to get more than their fair share of traffic.

The latest example is article writing.

It began with the idea of writing articles within your field of expertise and inviting others to place it on their website, or in their ezine.

You get a link back because your website is the bio. Then came the article directories.

List your article and even more people will find it, add it to their website and give you another link back to your website.

Now there is software that will write articles for you. Bang in some keywords and, hey presto, another article.

And then, of course, there are the articles about how to write articles. These will lead you to believe that anyone can write hundreds of articles and get hundreds of visitors to their website in return.

Apparently, you don’t even need to know how to write good. That’s watt a spell-checker’s their fore, rite?

You see people are copying articles to their website because they believe it will get them good search engine rankings, not because they think the articles are any good.

They’re putting it in their newsletters because they don’t have the skill or the time to write their own.