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The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

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More than anything else, the key to success in business depends on how and where you advertise.

You must advertise or forever remain unknown.

If you have "the better mousetrap"; you have to let the people know about it, or your ideas and efforts will come to nothing.

Everybody seemingly has an idea for a product, a service or a "how-to" manual of some kind.

Many people spend half their lives perfecting a product, learning how to perform a special service, or writing a book...

Only to end up penniless and heartbroken because "no one beats a path to their door" to buy whatever it is they're trying to sell.

In most cases, it's a matter of whether you want to "go down in history" as just another inventor, hard-worker, author or you want to "sell a product and enjoy the rewards."

Always do some basic common sense product analysis and market research before you begin building, learning or putting together something you want other people to buy.

The same kind of "research" will save you time, money, and frustration, if you apply the same principles to every opportunity that arouses your interest.

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Every email marketer needs a squeeze page. After all, a squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

When it comes to developing fully functional, effective squeeze pages that drive in traffic and flood your autoresponder with fresh, hungry buyers, there are a few elements that absolutely must be implemented into your opt-in page.

For starters, a squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

Apart from its main intention however, a squeeze page and a salespage's actual structure is very different. With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

With a squeeze page, you aren't asking your visitor to make such a decision, in fact, with squeeze pages you essentially offer something for free, as an incentive for that visitor to become an active subscriber, so the approach you take when designing a squeeze page is very different from a traditional sales page.

The power of an exceptionally targeted list is truly incredible, and the more focused your list is, the easier it will be to generate revenue from those subscribers.

Keeping this in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

Generic squeeze pages rarely do well, in fact, when it comes to list building, the more relevant your giveaway is, the better your campaign will do, both in initially building a list and then in being able to cater to it.

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Basically, we created a simple email ad for the product and planned on having a link to the sales page in the email.

Then, Headstrong Media helped us create an "email creative" which consisted of a SPAM-FREE HTML email that was sleek and professional looking, got the point across to the consumer and linked directly to the sales page. When I say SPAM-FREE, I mean they actually run the HTML ad through a SPAM checker software that gives them a rating as to how likely the email is to show up in people's SPAM folder. That doesn't mean the emails are illegal, it just means that VERY OFTEN, html emails will get filtered through by a SPAM filter. Sometimes just by using certain words in an email, it can get trapped by a SPAM filter... It happens all the time.

My client decided that he wanted to email 10,000,000 people. That's right, TEN MILLION people. He had to cough up some money for this of course to do so, but boy did it pay off! (Like ANY business, making money requires an investment of some kind.)

As I recall, his stats weren't even that great... He only received about a 20% open rate which gave him TWO MILLION people that saw the sales email...

And then ONLY A 10% Click-through rate (CTR) on the link to the sales page. That gave him 200,000 targeted visitors to his website!

The product offer converted at about 2% giving him 4,000 purchases netting him about $26 each... Which brought him around $104,000! This brings him very close to $100,000 in profit and it was all done in less than 60 days.

This can obviously be done with an affiliate offer, a squeeze page, etc. or to offer your own product(s) or service(s). So if you are promoting a product via Clickbank as an affiliate, you can easily set up an email campaign and all you need to have is a landing page with your affiliate link embedded and a compelling email offer... And you are good to go!

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Introduction

Guide To Using Product Source Goldmine Databases

By :Carl Galletti

The purpose of this guide is to give you some assistance with manipulating the databases that are sold by ProductSourceGoldmine.com or one of its licensees.

With this guide you have probably received one or more ".sql" files, also referred to later in this guide as "data files." These are the actual databases.

WHAT IS A DATABASE?

A database consists of a set of records. Each record has data in it. For example, a database of hotels would list a different hotel's information (the data) in each record.

So, a simple database of hotels with a super-simple structure might look like this:

Hotel Sedona, 928-555-1234

Grand Hotel,609-555-1234

ABC Hotel,212-555-0011

etc.

Each of the above lines is a RECORD and each record has two FIELDS. The first FIELD is the NAME of the hotel and the second field is the PHONE.

Each record contains the information (set of data) for that particular hotel and the fields contain the actual data elements which comprise that set of data.

The structure of a database refers to the general field names for each data element that compose each record. In the above example, that would be NAME and PHONE.

So, the STRUCTURE of the above database would be:

NAME

PHONE

In a very simplistic form.

Guide To Using Product Source Goldmine Databases

Each database you may have received with this document has a structure and that structure could be different for each database (some databases may have the same structure also).

To deal with a database there has to be a structure defined (like NAME, ADDRESS, PHONE, etc) and there has to be a group of data (like the 3 lines above) which defines what data is in each record. The structure must also contain more information like the type and length of data and some other info but we're just going to stick to a super simplistic explanation for the sake of clarity. You don't really need to deal with the slight complexities.

Basically, what you need to know is that the database(s) you received are in the form of a ".sql" file and that file contains both the structure and the data records for that database.

WHY ".sql" Files?

In order to facilitate transferability and usefulness, the database needs to be in this form. These ".sql" files were saved from a cpanel/MySql database running on a linux type server. This is for simplicity of use since most people run or can get access to this common type of server.

This guide will show you how to restore/upload the ".sql" file to a Cpanel/MySql based server where you can then download it as a CSV (Comma Separated Value) type file which can easily be read by Microsoft Excel, Open Office Calc (OpenOffice.org) or any one of many other software programs that will easily handle this format. Once in Excel/Calc you can then save it as an HTML or DOC file and from there even a PDF file with the proper software.

It may be possible to restor/upload/unpack these databases with other software and with Windows or other operating systems but those variations are beyond the scope of this guide.

The SCOPE of this GUIDE:

The purpose of this manual is not to be an exhaustive course in databases but to guide you through some basic use of the databases.

Realize that databases can, by their nature, be very large and may tax the capacity of your computer system. If so, it can cause problems or delays in processing. Handling databases does require a more up to date processor with sufficient capacity to handle the data.

Guide To Using Product Source Goldmine Databases

If you run into problems, please do not expect us to trouble shoot these problems for you. Instead, please consult a professional. You can hire database experts on sites such as Elance.com, RentaCoder.com, Guru.com and others. They can help you solve problems or develop applications to manipulate the databases and they usually do it at a reasonable cost.

This guide also shows you how to format the data once downloaded into Excel. This is covered in part two.

And finally, part three shows you how to turn links in the data into "live" (i.e., clickable) links, which may prove useful when transferred to DOC, PDF or even just kept in spreadsheet format.

For example, you may want to publish a PDF document with clickable links so that people could click on them and bring up the web site directly into their browsers.

In some cases, where the database is very large, you may want to make it more manageable by using a subset of the database or to put it into multiple volumes.

Please proceed to Tutorial # 1-Databases - MySQL Setup & Extracting To EXCEL (Or CALC) Guide To Using Product Source Goldmine Databases

1-Databases - MySQL Setup & Extracting To EXCEL

"I want to show examples of the source data in my Product Source Goldmine data.sql files in my sales pages. How do I do that"?

This tutorial will guide you through uploading and importing your Product Source Goldmine Databases using your domain host's MySQL Databases feature to upload your data files into a database and the phpMyAdmin feature to export that file in a file format (Microsoft Excel) that will allow you to edit the data.

Once imported into EXCEL and edited, you can save the file as an HTML document, or if you have Acrobat Reader or another PDF converter you can convert the file to a PDF document as a demo of the data contained in the files you are selling. NOTE: Considering the amount of data in these files, you may only want to convert them into HTML or PDF as abbreviated versions of the complete file.

To extract the Data from one of your Product Source Goldmine .sql Databases, you need to import the .sql file into a MySQL database using the MySQL Database feature in your domain server's Cpanel: You have to be hosting a domain with a company that provides Cpanel. In this tutorial I will be using HostMonster.com as they are very reliable and keep all their server software up to date.

The screen shots in this tutorial may not look exactly the same as your screen views if you're not using Hostmonster, but Cpanel layouts look much the same on any hosting company's systems. If you don't see something as described or pictured here, look/scroll around and you'll find something similar. If you can't, call your domain host's tech support.