Ebook Sample Content Preview:

Today's the big day. You're going to write your book proposal. If you're starting to freeze up at the thought, relax. You've already done a lot of preparation work, and you're not going to write it all at once. You'll write it by taking the proposal through several clearly defined stages.

A. First draft. This is your "thinking" draft, in which you think on paper. In this draft, you write whatever you like. You're aiming for quantity here, rather than quality. Write this draft full- stea m ahead, without stopping to look things up. Consider "writing" this draft by talking into a tape recorder.

If you need to do some spot research, just leave a note to yourself, and keep working on the draft. You can look up individual items later. The benefit of doing specific research later is that you may find it's unnecessary. It's quite possible that you'll eliminate this material from a later draft.

B. Your second draft. Your first draft has shown you what you want to say. In this draft, you have a crack at saying it. In your second draft, you organize. You decide what material you want to include, and perhaps expand on, and what material you'll delete. Think of this draft as shaping your material.

C. Your cle an-up draft. Your fina l draft. You've said what you want to say, now you get a chance to say it better. You clean up the redundancies and spice it up.

Paradoxically, the easiest way to write well is to allow yourself to write badly. Every day. This is because writing is hard when you try to think and write at the same time. Allow yourself to think on paper for as many drafts as you need. Then write the final draft with confidence.

Woody Allen once said that 90 per cent of success at anything was just showing up. I've found that that's very true. So no matter how bad you feel your writing is at any given time, go ahead anyway. Your writing is not as bad as you think, it's simply a crisis of confidence, and even if it is rough when you first get it on the computer screen, it can be fixed. However, if you hesitate, and don’t get it on the computer screen, you have nothing to fix. Get it done!

Ebook Sample Content Preview:

There are downline who just refuse to make a change in their lives to get to their goals. They change too slowly and keep doing the same things over and over again. If I didn?t have a conscience, I can keep on telling him, “Don?t worry, you are doing good. Don?t pressure yourself. You are getting there, don?t give up and keep on keeping on…”in an effort to keep the numbers up in my organization, or I could tell him the truth and say, “Look, you?re not making money here, either you shape up or shape out. We have no room in our team for people not willing to change.” Having numbers means squat if your people are not making money and are not growing.

If I scratch your back, will you scratch mine?

What if your colleague or associate who is in another MLM asks you to join them? There are times when people get so desperate for business, they go to other opportunity meetings of other companies in an attempt to recruit new blood. This is a good way to expand your network, but… most people will pitch their opportunity to you and will only oblige you mostly in an attempt to gain your friendship and recruit you instead.

The worst thing that can happen is spending a lot of money on joining fees of other companies and not getting a single one of them in yours. You may scratch someone else?s back, but they will not necessarily scratch yours. Don?t play tug-of-war.

Placing people under people in an effort to motivate

Some people make promises to other people in order to get them to join. They might say something along the lines of, “If you join under my team, I will build one leg or one group for you!” or they will even place people that they personally recruit under their lazy downline in an effort to motivate them!

This kind of action not only breeds laziness and dependency, it even slows down their progress! Their other downlines under their group will also expect them to place people under them duplicating a hollow organization.

Even if you are in a binary or a matrix, certain expectations should be communicated clearly to downline that spillover will only occur if they meet certain conditions and not let them wait for their uplines for spill over (see my first book on the section marketing plans).

Ebook Sample Content Preview:

There are times of the year when it seems like you hear about craft show after craft show. If you wanted to, you could attend every single one of them and end up like a stress doll that has been squeezed one too many times. Of course, that's just a bad business decision. What you need to do is pick and choose where you will go, and that involves some very specific criteria.

Of course, nothing can guarantee a great show, there are some things to take into account that will increase the likelihood of your finding and having a good craft show.

First and foremost, identify your own personal market. Apply for shows that fit with your product. Different products sell better at different types of events. As we've mentioned before, if you have high-end artwork, don't try to sell at a local show. You'll sell more products at a quality event, so don't waste your money. If you sell handmade Christmas ornaments, don't try to sell them at a craft fair in July.

Figure out where your product niche is and go for the shows that best fit your needs. Crafting magazines list hundreds of opportunities for crafters to attend events. Also, search the Internet and ask people who attend craft fairs which ones they like the best.

Ask other crafters what shows they go to. Some of the greatest shows are the ones that aren't advertised big but those which your colleagues attend too. Once you attend your first craft fair, the opportunities for making contacts with people just like you have just begun. Talk to them and keep in touch. Help them and they will help you.

As we've said before, the Internet has a wealth of information about craft shows, events, fairs, and festivals. Take advantage of these resources to find different marketing for your products.

There are many magazines and publications that are helpful in rating and reviewing craft-related events. It's a good idea for a crafter with a business to have a subscription to one or two of these magazines so you can use them as a tool when searching for shows to attend.

Call local and area Chambers of Commerce to see if there are any craft fairs in your area that are held annually. Ask if they will be sponsoring any events where crafts are sold. This can include Fourth of July celebrations, Memorial Day events or local festivals. Also, check with area craft stores like Hobby Lobby. They will most likely know about an event happening close by that you can attend.

Once you've identified a few shows you want to go to, there are some steps you will need to go through before you can actually show up and begin collecting your money.

Ebook Sample Content Preview:

Shoes Online - A Variety of Shoes with Free Shipping We sell a large selection of shoes, including athletic, formal, and casual. All shoes in our inventory have free shipping.

The major difference between the two is that the latter achieves the keyword indexing focus for my primary keyword without reducing its keyword relevancy weight, and it gives a nice description that displays a good aspect of what we are offering. I'm pretty sure that "Free Shipping" would entice a few more users to click than listing out a bunch of keywords in my title. Remember, the key is to combine optimization with good marketing.

Writing the Keyword Tag

Most search engines (Google being the main exception) recognize a special tag which allows you to list keywords that your page is relevant to. These are invisible to users, but will raise your rank for searches with those words in them. I recommend using about ten words, though you shouldn't use the same word more than three times (or the search engines will penalize you). Don't include helper words like "and" or "with."

Ebook Sample Content Preview:

In short, are the partners in the same event as you are willing to endorse the event to their mailing lists as required? While it’s hard to tell if this is going to be your first few times giving a try at building your list through such events, you can usually tell whether the partners are cooperative or not if the partners are somewhat closely related or working together with the host.

This substantial difference can be seen in both of what I call “Massive” Give Away Events and “Mini” Give Away events.

Massive Give Away events are usually participated by more than 20-30 marketers in the same event, and its growth is often encouraged by the use of affiliate programs.

Mini Give Away events, on the other hand, are somewhat more “closed door” whereby the host is more selective of the partners he or she chose to work with.

While I cannot say which type of event is better than the other, from my experience, Mini events have most cooperative partners due to bias choosing and “closed door” invitation. Incidentally, it’s harder to enter a Mini Give Away event as an outsider.

Massive ones may or may not produce good signup results depending on the partners who join in. If the event is full of unknown marketers or free riders, you probably can tell that it might not be executed well.

Ebook Sample Content Preview:

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money's worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client's specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software programs track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don't get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.

Ebook Sample Content Preview:

Driving traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it.

Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then have to alter your Squeeze Pages to match that research. These are some of the most commonly used tools for driving traffic to a Squeeze Page; however, they are not always the most effective.

Ebook Sample Content Preview:

Those who choose to make their living by sailing on the rough and tumble sea of Internet marketing are, by nature, confident, self-assured people who well understand that investment in many things is a necessity for survival.

They invest in themselves by learning all they can about the products and services in their niche market. They invest their time, their effort, their energy, and, yes, their money in order to achieve success. You are obviously one of those brave souls.

The one investment that every Internet marketer must invest in regularly in order to achieve success is advertising. The old saying, 'Advertising Pays' is as true today as it was when those words were first uttered by a long forgotten marketer of years gone by. It really does pay to advertise. You stand to gain more by advertising than what the advertising costs. That is always a given.

When we talk about advertising and Internet marketing, we are speaking of advertising by a variety of methods that include both free and paid for advertising. All of the methods that we will discuss here are effective ways to advertise.

Some of them will require only an investment of time while others will include an investment of money, as well. Advertising, however, is essential. Advertising should be at the top of the 'to-do' list of every Internet marketer every day of the week.

First, let's discuss paid-for advertising. The fact is you are going to have to invest some money in advertising your product, your service, your website or, even, your free membership website if you are to have any success at all on the Internet. The Internet is a huge place. There are millions of websites. You are going to have to tell people where to find you in this enormous world of the Internet.

When people are surfing the Internet looking for a particular product, service or just information, they always start that search by plugging the key words about their search into a search engine. Search engines are like keys that open the door to information about where to go on the Internet to find what is being searched for and you (your product, your service or your website) will need to be on the other side of that door when it is opened.