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By the term Pod casting, we mean delivery of audio contents by Internet. The word “pod casting” is an amalgam of the word broadcasting and the name of the popular MP3 player from Apple Computer called the “iPod”. It is not necessary that an iPod is required to pod cast. In fact, pod casts can be used with a variety of digital audio formats and play on almost any MP3 player or portable digital audio device - as well as any brand of desktop computer or laptop.

Definition: Pod casting is the process of capturing an audio event, song, speech, or mix of sounds and then posting that digital sound object to a Web site or “blog” in an RSS feed. Once the contents are posted, users can subscribe to a web page containing these RSS feeds and download them directly into an audio management program like Windows Media Player, Music Match etc. For this, they can use specialized newsreaders like iPodder or iPodderX.

After having synchronized their portable audio device with their personal computer, the user can listen to the audio contents whenever he wishes since the pod casts are automatically transferred to that device.

Pod casting may look similar to a Digital Video Recorder (DVR) but the aspect in which it differs is that the recorded content is delivered in it?s final format to a portable device that is independent of the recording.

After having created the audio contents using audio capture tools and audio editing tools, the file is transferred to the website by different methods like FTP/HTTP etc. Then the content is prepared in a specific structured format via XML tags to form the RSS feeds, which can be downloaded using RSS newsreaders such as iPodder or iPodderX.

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MATERIALS: CLARK'S O.N.T. "BRILLIANT," 1 ball each of 2 colors. Milward's Steel Crochet Hook No. 10. 1 yd. satin ribbon, 3/8 inch wide.

Sachet is made of two heart-shaped pieces, joined together with the ribbon.

Starting at top, with first color, wind thread 7 times around lower part of thumb. Remove from thumb (ring made), ch 3 and work 60 d c in ring; join. 1st row: S c in each of next 38 d c, ch 4, skip 2 d c, in next d c make 3 d c, ch 2 and 3 d c (a shell made). Ch 4, turn.

2nd row: In ch-2 sp of shell make 3 d c, ch 2 and 3 d c (shell over shell). Ch 1, skip 3 ch, s c in next ch, s c in each s c across (always pick up only the back loop of each s c throughout s c-section). Ch 4, skip 2 d c of ring, in next d c make a shell. Ch 1, turn.

3rd and 4th rows: Shell over shell, ch 4, skip 3 ch, s c in next ch, s c in each s c across, s c in 1st ch of next ch-4, ch 1, shell over shell. Ch 4, turn.

5th to 9th rows incl: Shell over shell, ch 4, skip 1 s c, s c in each s c to within last s c, skip last s c, ch 4, shell over shell. Ch 4, turn.

10th row: Shell over shell, ch 4, skip 2 s c, s c in each s c across to within last 2 s c, ch 4, skip last 2 s c, shell over shell. Ch 4, turn. Repeat the 10th row until there are 16 shells on each side. Ch 4, sl st between last 2 s c of previous row. Fasten off. Sew together tips of last shells, with neat over-and-river stitches.

With second color make another piece same as this. Place one piece on top of the other. Pass ribbon through loops of both pieces in such a way as to have only the loops of the contrasting color appear on each side. Tie ribbon in a bow, and trim ends (see illustration). Stuff solid part with cotton, sprinkling sachet powder between layers of cotton, and sew top neatly.

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Use photos and/or URLs below the names of your testimonies.

Not only does it make your testimonials more believable (since mere text and names can be easily faked by just about anyone), the URLs make it possible for your prospects to possibly crosscheck with them.

Also, photos add a hidden message whereby you took some effort to get these people to endorse you and your product/service. So make an effort to get not only the URLs but also photos where possible.

If possible, add audio or video.

This would also add the “believability” factor to your testimonials. Also, it?s easier for your customers to relate their happy experiences from benefiting from your product or service through their own personal touch i.e. voice or video.

Present the testimonials in a nice yellow-shade box.

Light Yellow has been proven to be the ideal color for testimonials in boxes. Alternatively, you can go for “gray” shade depending on your sales copy?s color scheme.

If you have a lot of testimonials, pepper them throughout your sales copy.

You can delegate the testimonials around the your sales copy in a convenient-reading format, with the best testimonial placed right below your sub headline.

The other testimonials can be peppered in ones, twos or threes below every component or before another sub headline in the body of the sales copy.

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Understanding what your visitors do on your site is crucial information, not to mention interesting. If your visitors proceed to purchase a product but then a large majority leave the site when they get to a specific page in the order process then you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don't have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you've had. You'll be missing out on vital information that can help strengthen weaknesses in your site.

A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.

Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.

Basically two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. "SuperStats" is another recommended traffic logging service.

These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.

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Chapter 7 Depression And Chronic Pain

Anyone who has suffered with chronic pain, the pain that becomes your life partner and then stabs you in the back, knows how easily it becomes to fall into a really bad depression. The pain that never quits leaves you wondering if living is as great at you thought it was. Depression just gets in line and follows the pain leader down that lonely road. Believe me, I’ve been on that road and it’s a mean, dead-end.

Pain is a normal. It’s a bad sensation triggered by your brain to let you know there is something wrong and you need to do something about it. Chronic pain is different. It stays with you and makes itself at home. Pain signals keep firing at you for weeks, months, and maybe years. This is caused by many illnesses such as arthritis, cancer, chronic fatigue syndrome, irritable bowel, spinal degeneration, and so many more. Pain is the not same for everyone. It can last for months or last a lifetime. It takes a toll, both physically and emotionally. It can lead to depression, anxiety, anger, insomnia, and irritability. Some chronic pain sufferers cannot work or even do the pleasurable things they used to do. It can cause problems in relationships. Everyone who is around the person with chronic pain suffers. It can lead to the over use of drugs and alcohol. Chronic pain is toxic and can ruin your life.

There may have been an accident which s tarted if off, an auto accident perhaps with sprained back or neck injury. Most chronic pain sufferers tend to be in the older age group. You have chronic complaints such as low back pain, headaches, nerve pain, sciatic pain and many more. And the real kick in the head is that your doctors don't really get that concerned about your pain. They worry about prescribing heavy medications which they have to explain about prescribing to government offices. So doctors tend to turn a blind eye and deaf ear your way.

There are many treatments around for chronic pain. There are pain medications, acupuncture, electric stimulation treatments, and even surgery. So often you keep getting referred off to yet another specialist who runs tests, shakes his head, and says there is just so much that can be done. Some must suffer – so they say.

Over 70 million people a year suffer with chronic pain and if you are a member of this group, you aren't a happy camper. I have had a chronic pain problem for several years and I know the run around involved. Doctors want to turn away from this problem because there are no tests to prove your pain and no quick way to fix you up and make you happy. They look at you as a 'chronic' who can't be satisfied with the relief you get.

You can get to the point where you look around and think that nobody understands what you are going through and doesn't care anyway. This is a good breeding group for the depression soldiers to march right in and claim you. At one time I was prescribed s o many medications from a doctor at a pain clinic that I couldn't think straight. I wrote a check for $800 for an $80 bill. Then when I could not deal with being this disjointed, I went off them. Once again I promptly became surrounded by pain and became depressed. I was very frustrated that there seemed to be no real effort to get me on the right combinations of medications which would let me continue to function.

Believe me; I know that anyone experiencing chronic pain can come to feel totally alone in the suffering. Sooner or later you will run into someone who questions that you could have that much pain. Your quality of life is changed dramatically. I was always a very athletic person who loved to be physically active. When I had to slow down I resented it because I was giving up a very important part of my life.

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Let me explain to you how it came about - I was shown an internet business by a colleague of mine that was making a heck of a lot of money, and I realized that I could do this myself.

Quite cheeky I know - so after some research I took the same business model, made some small adjustments to suit my product, wrote the sales copy, and the rest is history.

My business partner and I at the time actually started with two phone lines, two pen and pads on our lap, and that was it.

We had one tiny second hand computer that we bought from a local computer store. We had no credit card processing - when I look back now, I just can't believe how the business took off.

Okay - timing, it was important because it was around the time of the dot com bubble. Everybody wanted to get online, but the business model I'd really just taken and adapted from somebody else’s business model.

There's an old saying isn't there - if it ain’t broke don't fix it. If you find a good business model do what I do - look at it, think "yeah, that's working - I can maybe put a little tweak here and there".

I'm not saying outright copy somebody else’s business, but take their model if it's working. That's what I did - I took this business model that I saw was working, and working very well, but I knew by adding a few little tweaks here and there, I could possibly make it work better, and that's exactly what happened.

And the phone started ringing, and again we advertised offline. The phone started ringing Thursday lunchtime - the publication came out on the Thursdays...… And it just went absolutely crazy.

We sent people to the website to read the copy that we put up there. We didn't have any way of taking any money - we weren't taking any credit cards at the time, we were just asking people to send us checks, postal orders, cash in registered envelopes ... it just came flooding through the door.

And that was in the October - by February or March time we had a staff of four, and we were turning over $100,000 a month easily, with the majority of that being profit.

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Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that's true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff. When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That's a given.

So, the next question is how do you get the most mileage out of a free report? After all, that 'free' report is only free to the people who download it. It sure isn't free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that's what we are going to talk about.

The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don't have to stop there. There are other ways to profit.

In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now... the free report cannot be a blatant advertisement... hat is just not acceptable but that doesn't mean that you can't place links to products or services that you will make a profit on, does it?

You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn't expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.

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Alright, now, resources wise we're starting to get somewhere. As you already know you should be gathering people for your mailing list through your site anyway but aside from that, you're starting to see some other types of resources emerge. First up, is your standard customer. The people that have parted with their money for your product. It's these people that you should start treating like royalty, because you've established that they're not freebie seekers, and are actually interested in what you're selling, and hey, if they're interested in this, and it's related to your final products, they're quite likely going to be interested in that too. These will form your long-term customers in the future.

Next up comes the affiliates. The people that come along again and promote your product. Remember we were talking about this earlier? Make sure to give them a 60, 70, 80 or even 90% or higher for commissions, depending how much you want to pocket for yourself. Now there's something here to be promoted by the affiliates, they will come if you advertise your high percentages, and not only this, but they'll be promoting three of your resources at once. Your list, your customers, and your affiliate program, bringing even more meat to the table.

Now this is where it starts to get interesting. You already know now not to start again with affiliates through each product. This is real powerful, but the catch is you have to treat your affiliates like your loyal customers. On looking at your subscriber bases stats, if anyone is performing incredibly well, watch very closely, because this is going to be the first stepping stone to forming even more new joint ventures now you have the power to see the top performers.

So through two products we already have three of the five resources going, and we're looking for a fourth through joint ventures. No profit yet, but can you see how your promotion power just skyrocketed for the future? This is now where you start to take advantage of it, and through the next product, start to make a bit of a profit.

Product three. Your big product. Now comes the money, and the patience will pay off. The large product, product three may have a value of around $150 up to and around $1250. This is where the trust comes in, and the confidence, excitement and other emotions you've stirred from your previous products.

You're creating a high price, high quality product that's surpassed by few. This is the real meat of what you were aiming to sell when you first started out, and now you have the trust of your customers, the promotion power of your top affiliates, and your list to promote to right now, and for future products.
Again, before the cash flows in, you should make sure your other resources are in place. This is key. Your affiliate program allowing higher commissions for select affiliates (more on this later), your customers in a separate list, ready to receive priority and special treatment over other customers (they are paying you after all) and of course, your standard list building tactics. Most importantly, no popups or anything like that here! This really isn't the time to ruin your sales process.